Text is still important. Sure, images are more attractive but if you want to boost your SEO, text is still the most easily comprehended by search engines.<\/p>\n
Text is important for keywords which are the foundation for well optimized website. Although, you should be wary about using too many keywords as Google recognizes “keyword stuffing” as a black-hat tactic and will penalize a site by either demoting or not ranking your site at all.<\/p>\n
If you however, you do insist on keeping images, ensure you provide \u2018alt-text\u2019 to your images. Assigning alt-text to your images in gifs, jpgs, pngs gives search engines a text description of visual content.<\/p>\n
According to Google’s Ranking Algorithm, text accounts for 15%!<\/p>\n
2) Lack of breadcrumbs<\/strong><\/span><\/p>\n A common mistake designers make is to leave out breadcrumbs. A well designed breadcrumb tail would boost your website\u2019s SEO. Text links are easily recognized by Google. Additionally, they provide a transparent hierarchical navigation which makes your website user friendly.<\/p>\n 3) The m.yoursite.com Issue Many designers & developers debate between building a mobile site and a responsive site. A responsive site might be a wiser alternative since a mobile site can end up dividing PageRank, reducing your overall website rank. This is primarily due to different URLs for the desktop and the mobile versions. In a responsive site, the use of the single URL cross platform ensures this does not happen.<\/p>\n 4) Flash Elements<\/strong><\/span><\/p>\n Flash is an SEO disaster. There are a bunch of problems associated with Flash:<\/p>\n HTML5 is a great alternative. It is SEO friendly & is successfully indexed by search engines.<\/p>\n 5) Confusing & Improper URLs and File Names<\/strong><\/span><\/p>\n A descriptive link not only is user-friendly, it is understood by search engines & contributes to your page ranking. Including descriptive words & keeping the URL short are essential things to keep in mind.<\/p>\n For example, http:\/\/www.books.com\/top-10-best-books<\/strong> is much easier than http:\/\/www.books.com\/top\/f=38235FG <\/strong>not just for search engines but even for site visitors. 6) Overlooking the 404 Error<\/strong><\/span><\/p>\n The 404 Error is possibly the worst thing that can happen to a developer. Or is it? Customisable 404 Errors can be designed to be extremely hilarious or creative. Although this may look like a doable, temporary solution, designers forget to add necessary elements even in this. Navigation elements like a link back to your website might not only improve user experience but also improve SEO. A failure to do so reflects as broken links to a search engine.<\/p>\n We leave you with some of the most creative 404 page designs. Check them out!<\/p>\n![\"image171\"](\"\/blog\/wp-content\/uploads\/2016\/03\/image171.png\")
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