\nIt\u2019s the prologue to your email and as they say \u2018well begun is half done\u2019. A crisp, relevant subject line can save your email from being \u2018marked as read\u2019 and getting lost amid a bunch of other marketing emails. While a great subject line can be a lot of things, you must keep in mind the following:<\/p>\n
- \n
- Spam words \u2013 hurry<\/b>, this is guaranteed<\/b> to be a spam mail, you\u2019ve been chosen<\/b> for this once in a lifetime sham offer<\/b> so call now <\/b>and try now<\/b>. This and plenty of other annoying pleas work wonders at plummeting the open rate. Avoid.<\/li>\n<\/ul>\n
![\"spam\"](\"\/blog\/wp-content\/uploads\/2016\/07\/spam.png\")
<\/a><\/p>\n<\/p>\n
- \n
- THE PARADOX OF ALL CAPS \u2013 WHILE IT DOES ATTRACT ATTENTION, IT MIGHT MAKE YOUR READERS POLITELY RELOCATE THE MAIL TO THE JUNK BOX<\/li>\n<\/ul>\n
- \n
- Personalize it, Mr xyz \u2013 addressing the mail to someone indicates that it\u2019s relevant. It definitely merits interest and the readers might want to check what\u2019s on the other side<\/li>\n<\/ul>\n
![\"personalise\"](\"\/blog\/wp-content\/uploads\/2016\/07\/personalise.png\")
<\/a><\/p>\n- \n
- Generate curiosity \u2013 Without running into hundreds of characters, let out the amount of information that\u2019s just right. And just right to generate curiosity and not sound vague.<\/li>\n<\/ul>\n
![\"curiosity\"](\"\/blog\/wp-content\/uploads\/2016\/07\/curiosity.png\")
<\/a><\/p>\n- \n
- Do not sound like a call centre employee pitching a boring product – if the subject line is not pertinent, exciting, or catchy, let the email rest in your \u2018draft\u2019 folder<\/li>\n<\/ul>\n
Be careful with the \u2018from name\u2019 as well; it\u2019s often more prominent than the subject line itself.<\/p>\n
Timing of the email<\/b>
\nIf you have a huge subscriber base (perhaps across countries), be mindful of the local time and send when the user is expected to be checking mails. Usually Tuesdays, Wednesdays and Thursdays are the best days to send promotional emails<\/p>\n![\"timing\"](\"\/blog\/wp-content\/uploads\/2016\/07\/timing.png\")
<\/a><\/p>\nNow if I receive this weekend offer mail on Wednesday morning or Friday night, I\u2019m probably going to miss \/ forget it<\/p>\n
Frequency of sending emails<\/b>
\nList fatigue can kill the buzz around your emails. We\u2019re sure you\u2019ve got the best content writers but don\u2019t bombard your readers with emails or other forms of communication. 2-3 emails per week is a good average, any lower than 2 a month and your reader base might be looking you up on Google the next time<\/p>\nDouble opt in
\n<\/b>This gives you a subscriber list that looks forward to, or at least doesn\u2019t mind emails from you. It also helps you understand your target audience and its behavior better<\/p>\nContent really is king
\n<\/b>The importance that Content marketing has gained is testimony to the importance of good, clear and useful content. Great copy in one mailer can help improve open rate statistics of subsequent mailers. Needless to say, you have to maintain the quality. Connect with your readers and give them what they\u2019d like to read.<\/p>\nIt\u2019s okay (and at times important) to build a relationship with your readers over mails, you may also keep it informal depending on your industry. However, do not indulge in too many internet slangs, it can get quite annoying and incomprehensible.<\/p>\n
![\"slang\"](\"\/blog\/wp-content\/uploads\/2016\/07\/slang.png\")
<\/a><\/p>\nVisual appeal
\n<\/b>Coming to the email itself, you need to have a structure in place and make it visually appealing. Make the important announcements \/ offers stand out. The goal is not only to get your readers to open the email, but also to come back to it. Remember, open rate also derives from repeat opens. So if it\u2019s a shabby \/ irrelevant mail they\u2019re looking at, they won\u2019t come back to it and probably won\u2019t even check another mail from you.<\/p>\n![\"cf5-ex-mail\"](\"\/blog\/wp-content\/uploads\/2016\/07\/cf5-ex-mail1.png\")
<\/a><\/p>\nLast but not the least (please don\u2019t use such clich\u00e9s in your mailers) \u2013 we cannot emphasize enough on the importance of impeccable language, with equal regard to both grammar and punctuation.<\/p>\n
The to do list is endless, these are just some ways to boost the open rates. Do share your strategies with us on an email ; )<\/p>\n
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- Do not sound like a call centre employee pitching a boring product – if the subject line is not pertinent, exciting, or catchy, let the email rest in your \u2018draft\u2019 folder<\/li>\n<\/ul>\n
- Generate curiosity \u2013 Without running into hundreds of characters, let out the amount of information that\u2019s just right. And just right to generate curiosity and not sound vague.<\/li>\n<\/ul>\n
- Personalize it, Mr xyz \u2013 addressing the mail to someone indicates that it\u2019s relevant. It definitely merits interest and the readers might want to check what\u2019s on the other side<\/li>\n<\/ul>\n
- THE PARADOX OF ALL CAPS \u2013 WHILE IT DOES ATTRACT ATTENTION, IT MIGHT MAKE YOUR READERS POLITELY RELOCATE THE MAIL TO THE JUNK BOX<\/li>\n<\/ul>\n