{"id":11537,"date":"2016-08-10T19:14:00","date_gmt":"2016-08-10T13:44:00","guid":{"rendered":"http:\/\/blog.resellerclub.com\/?p=11537"},"modified":"2025-10-24T14:27:27","modified_gmt":"2025-10-24T14:27:27","slug":"writing-effective-emails-to-market-your-product","status":"publish","type":"post","link":"https:\/\/www.resellerclub.com\/blog\/writing-effective-emails-to-market-your-product\/","title":{"rendered":"Writing effective emails to market your product"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">We\u2019re all busy, and we\u2019ve all received lengthy, ambiguous and rambling emails. Ironically, most of us have also been guilty of writing such verbose emails while requesting for someone else\u2019s time.&nbsp;<\/span><span style=\"font-weight: 400;\">So what kind of emails work then? <\/span><\/p>\n<p><span style=\"font-weight: 400;\">I have made some interesting and useful observations on effective email \u2013 particularly,<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">What not to do when emailing someone (ie. your target market).<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">How to write emails that people will actually (want to) read.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">The relevance of email has recently become a topic of discussion as part of many marketing plans. There are arguments for and against what is now being categorised as \u2018old fashioned\u2019, however, it continues to be a major channel of communication, with research backing its effectiveness. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">The risk of the reader not opening and deleting the email is increasing everyday hence engaging him in your email marketing campaign is crucial. Check <em><strong><a href=\"\/blog\/how-to-increase-open-rate-of-your-emails\/\" target=\"_blank\" rel=\"noopener\">how to increase open rates of your email<\/a><\/strong><\/em>&nbsp;to know how to tap the email marketing channel the right way.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This is your guide to creating a visually enhanced email&nbsp;that will add value to your brand. <\/span><\/p>\n<h2><strong>1)&nbsp;Choose the correct colour &amp; play with animations<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">You need to grab your readers\u2019 attention fast, playing with colour can help visually enhance your email. The use of animation can definitely grab his attention. Make the headline pop!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">What you could do?<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\"> &nbsp;&nbsp;<\/span> <span style=\"font-weight: 400;\">Use<\/span><span style=\"font-weight: 400;\"> a fun and creative GIF that delivers one simple and clear message<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> &nbsp;&nbsp;<\/span> <span style=\"font-weight: 400;\">Highlight the message of your email encouraging the reader to purchase the product<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> &nbsp;&nbsp;<\/span> <span style=\"font-weight: 400;\">Bold images, standout calls to action, and strong contrast are all effective elements of a good design<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> &nbsp;&nbsp;<\/span> <span style=\"font-weight: 400;\">Let your logo dictate color scheme, consider using those colors throughout your&nbsp;email<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"\/blog\/wp-content\/uploads\/2016\/08\/img1-abbas-blog.gif\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-11539\" src=\"\/blog\/wp-content\/uploads\/2016\/08\/img1-abbas-blog.gif\" alt=\"img1-abbas-blog\" width=\"639\" height=\"799\"><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h2><b>2)<\/b>&nbsp;<b>Develop a visual sense for what works and what doesn&#8217;t<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Imagine your email&nbsp;and create a mental map before you start. Observe what catches your attention, what attracts and what repels you. The next time you are looking for inspiration, take a minute to examine content backed by your brand image.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">What you could do?<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\"> &nbsp;<\/span><span style=\"font-weight: 400;\">Use examples of previous campaigns you&#8217;ve sent<\/span><\/li>\n<li><span style=\"font-weight: 400;\">&nbsp;Pieces from your competitors can teach you your don\u2019ts<\/span><\/li>\n<li><span style=\"font-weight: 400;\">&nbsp;<\/span><span style=\"font-weight: 400;\">Learning from your past errors can make your future email&nbsp;more effective.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2><b>3)<\/b><span style=\"font-weight: 400;\">&nbsp;<\/span><b>Keep it simple &amp; tidy<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">You need to theme your email. Simplicity and tidiness in your design can prove to be of &nbsp;great help. Using &nbsp;spaces and a clear central focus on your product is just what the reader is looking for. Focus on your product and the information you want to send across.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">What could you do?<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\"> &nbsp;&nbsp;&nbsp;&nbsp;<\/span><span style=\"font-weight: 400;\">Use different type sizes and colors, let your customers understand what\u2019s crucial and what\u2019s to be ignored.<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> &nbsp;&nbsp;&nbsp;&nbsp;Your<\/span><span style=\"font-weight: 400;\"> design should be straight to the point with less complex elements and a simple backbone<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"\/blog\/wp-content\/uploads\/2016\/08\/img3-abbas-blog.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-11545\" src=\"\/blog\/wp-content\/uploads\/2016\/08\/img3-abbas-blog.jpg\" alt=\"img3-abbas-blog\" width=\"700\" height=\"993\"><\/a><\/p>\n<p>&nbsp;<\/p>\n<h2><b>4)<\/b> <b>Give it your personal touch<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Giving a personal touch can enhance your email&nbsp;and give it that slight edge that can add value to your brand. Your consumer&#8217;s inclination to read your direct mail depends on the degree of personalisation. It should create a sense of familiarity.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">What you could do?<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Your consumer should be the central focus, making them realize that they add value to your business <\/span><\/li>\n<li><span style=\"font-weight: 400;\">Personalizing your email&nbsp;helps create exclusivity<\/span><\/li>\n<li>You have a lot of options to play with, ranging from addressing it to a consumer to printing their name in the area of the actual collateral<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"\/blog\/wp-content\/uploads\/2016\/08\/img4-abbas-blog.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-11547\" src=\"\/blog\/wp-content\/uploads\/2016\/08\/img4-abbas-blog.jpg\" alt=\"img4-abbas-blog\" width=\"600\" height=\"760\"><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h2><b>5)&nbsp;Make it seamless &amp; let your content stand out<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Make your customer stay on your email. Tempt them to take a second look at your mailer. Make your content short, crisp. Your content should beautifully complement the mailer. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Using fonts is equally crucial. Take a look at <\/span><a href=\"\/blog\/10-point-guide-to-choose-the-perfect-font-for-your-clients-website\/\" target=\"_blank\" rel=\"noopener\"><b><i>what the font<\/i><\/b><b>!<\/b><\/a><span style=\"font-weight: 400;\"> &#8211; for the perfect guide in selecting what font would be the best pick for you!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">What you could do?<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Use a simple and clean photo in the header that seamlessly extends into the rest of the design<\/span><\/li>\n<li>Produce a good backbone to compliment your design<\/li>\n<li><span style=\"font-weight: 400;\">Instead of cutting off your images, try to make it seamlessly work into the rest of the email&nbsp;for a subtle and sober design<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"\/blog\/wp-content\/uploads\/2016\/08\/img5-abbas-blog.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-11549\" src=\"\/blog\/wp-content\/uploads\/2016\/08\/img5-abbas-blog.jpg\" alt=\"img5-abbas-blog\" width=\"600\" height=\"1065\"><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h2><b>6)<\/b><span style=\"font-weight: normal;\">&nbsp;<\/span><b>Less is more because recognition is crucial<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Your email&nbsp;is a visual solution to showcasing your brand. Reinforcing brand awareness is the primary goal. Your design should achieve instant recognition.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">What could you do?<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Use correct color palette and a uniform theme<\/span><\/li>\n<li>Choosing the correct typeface is very important, it should be clean and consistent throughout the email<\/li>\n<li><span style=\"font-weight: 400;\">Use a simple, streamlined and easily recognized design<\/span><\/li>\n<li><span style=\"font-weight: 400;\">While your overall email&nbsp;should be fairly simple, the use of certain theme based elements to represent the brand keeps the design fun and engaging<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"\/blog\/wp-content\/uploads\/2016\/08\/img6-abbas-blog.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-11551\" src=\"\/blog\/wp-content\/uploads\/2016\/08\/img6-abbas-blog.jpg\" alt=\"img6-abbas-blog\" width=\"600\" height=\"966\"><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h2><b>7)<\/b><span style=\"font-weight: normal;\">&nbsp;<\/span><b>Use infographics &amp; frame your content<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Make a simple design that is &nbsp;text focused. Grab your customers\u2019 attention by introducing imagery. Laying various items around the edges of the background can create a nice visual frame for your email.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">What could you do?<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">A few info graphic-like graphical data representations is a fun and effective way to communicate facts<\/span><\/li>\n<li>Lots of information can get boring with readers, &nbsp;create your own info graphics and position your content<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"\/blog\/wp-content\/uploads\/2016\/08\/img7-abbas-blog.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-11553\" src=\"\/blog\/wp-content\/uploads\/2016\/08\/img7-abbas-blog.jpg\" alt=\"img7-abbas-blog\" width=\"600\" height=\"1709\"><\/a><\/p>\n<p>*The above emails \/ screengrabs&nbsp;are for illustration purposes only. ResellerClub has not claimed any copyright or IPR.&nbsp;ResellerClub has no affiliation with any of these brands in any form.<\/p>\n<p>&nbsp;<\/p>\n<h2>Reseller Club Hosting Services<\/h2>\n<p><a href=\"https:\/\/www.resellerclub.com\/reseller-hosting\">Reseller Hosting<\/a> | <a href=\"https:\/\/www.resellerclub.com\/windows-reseller-hosting\">Windows Reseller Hosting<\/a> | <a href=\"https:\/\/www.resellerclub.com\/cloud-hosting\">Cloud Hosting<\/a> | <a href=\"https:\/\/www.resellerclub.com\/vps-hosting\">VPS Hosting<\/a> | <a href=\"https:\/\/www.resellerclub.com\/managed-vps-hosting\">Managed VPS Hosting<\/a> | <a href=\"https:\/\/www.resellerclub.com\/dedicated-server-hosting\">Dedicated Server Hosting<\/a> | <a href=\"https:\/\/www.resellerclub.com\/windows-dedicated-server-hosting\">Windows Dedicated Server<\/a> | <a href=\"https:\/\/www.resellerclub.com\/managed-dedicated-server-hosting\">Managed Dedicated Server<\/a> | <a href=\"https:\/\/www.resellerclub.com\/shared-hosting\">Linux Shared Hosting<\/a> | <a href=\"https:\/\/www.resellerclub.com\/windows-shared-hosting\">Windows Shared Hosting<\/a><\/p>\n<div class=\"fb-background-color\">\n\t\t\t  <div \n\t\t\t  \tclass = \"fb-comments\" \n\t\t\t  \tdata-href = \"https:\/\/www.resellerclub.com\/blog\/writing-effective-emails-to-market-your-product\/\"\n\t\t\t  \tdata-numposts = \"10\"\n\t\t\t  \tdata-lazy = \"true\"\n\t\t\t\tdata-colorscheme = \"light\"\n\t\t\t\tdata-order-by = \"social\"\n\t\t\t\tdata-mobile=true>\n\t\t\t  <\/div><\/div>\n\t\t  <style>\n\t\t    .fb-background-color {\n\t\t\t\tbackground:  !important;\n\t\t\t}\n\t\t\t.fb_iframe_widget_fluid_desktop iframe {\n\t\t\t    width: 100% !important;\n\t\t\t}\n\t\t  <\/style>\n\t\t  ","protected":false},"excerpt":{"rendered":"<p>We\u2019re all busy, and we\u2019ve all received lengthy, ambiguous and rambling emails. Ironically, most of us have also been guilty of writing such verbose emails while requesting for someone else\u2019s time.&nbsp;So what kind of emails work then? I have made some interesting and useful observations on effective email \u2013 particularly, What not to do when<\/p>\n","protected":false},"author":47,"featured_media":11557,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1527,1529],"tags":[],"hashtags":[],"class_list":{"0":"post-11537","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-featured-post","8":"category-marketing"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Writing effective emails to market your product<\/title>\n<meta name=\"description\" content=\"Subscribe to the official ResellerClub Blog for tips on your Web Design and Development business. Get updates on Digital Marketing, Doamins and Hosting offers!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.resellerclub.com\/blog\/writing-effective-emails-to-market-your-product\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Writing effective emails to market your product\" \/>\n<meta property=\"og:description\" content=\"Subscribe to the official ResellerClub Blog for tips on your Web Design and Development business. Get updates on Digital Marketing, Doamins and Hosting offers!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.resellerclub.com\/blog\/writing-effective-emails-to-market-your-product\/\" \/>\n<meta property=\"og:site_name\" content=\"ResellerClub Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/profile.php?id=100005889763273\" \/>\n<meta property=\"article:published_time\" content=\"2016-08-10T13:44:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-10-24T14:27:27+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Abbas Loliwala\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.resellerclub.com\/blog\/#website\",\"url\":\"https:\/\/www.resellerclub.com\/blog\/\",\"name\":\"ResellerClub Blog\",\"description\":\"Web Hosting &amp; Domains\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.resellerclub.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/www.resellerclub.com\/blog\/writing-effective-emails-to-market-your-product\/#primaryimage\",\"inLanguage\":\"en-US\",\"url\":\"\",\"contentUrl\":\"\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.resellerclub.com\/blog\/writing-effective-emails-to-market-your-product\/#webpage\",\"url\":\"https:\/\/www.resellerclub.com\/blog\/writing-effective-emails-to-market-your-product\/\",\"name\":\"Writing effective emails to market your product\",\"isPartOf\":{\"@id\":\"https:\/\/www.resellerclub.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.resellerclub.com\/blog\/writing-effective-emails-to-market-your-product\/#primaryimage\"},\"datePublished\":\"2016-08-10T13:44:00+00:00\",\"dateModified\":\"2025-10-24T14:27:27+00:00\",\"author\":{\"@id\":\"https:\/\/www.resellerclub.com\/blog\/#\/schema\/person\/3cdc114d0c67769dcf6ab5a858677d46\"},\"description\":\"Subscribe to the official ResellerClub Blog for tips on your Web Design and Development business. 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