So what exactly is design thinking and why is it so important?<\/span><\/p>\n Design thinking is a practical, creative resolution of problems and solution creation to improve your users\u2019 future experience of your product or in this case, website. Simply put, it\u2019s solution based thinking.<\/em><\/p>\n Design thinking is essential to:<\/p>\n <\/p>\n <\/p>\n 2) Understand your Client and your Clients’ Customers:<\/strong><\/span> <\/strong>It\u2019s not enough to just receive a brief and execute. It\u2019s important to understand your client\u2019s requirements, his school of thought, his client\u2019s nature of business, competition, brand values etc. These are critical to executing a project that is custom made for your client and his client. Your expertise coupled with your clients’ needs is a recipe for a fantastic outcome.<\/p>\n <\/p>\n <\/p>\n 3) Hire a <\/strong>Design resource with a keen eye for UI:<\/strong><\/span> Good websites often judged by their interfaces. You need a good UI designer who can create a ‘wow’ interface through check points like:<\/p>\n A good UI Design can boost sales and reduce support costs. Investing in a UI Designer will be money well spent.<\/p>\n <\/p>\n <\/p>\n 4) Not to forget a <\/strong>UX Developer: <\/strong><\/span>A UX developer will be able to create websites for your clients that are logical, have a great flow & are smooth. A UX Developer’s job is to make your website as intuitive and easy for your visitors as possible. A great UX is important for :<\/p>\n <\/p>\n <\/p>\n 5) Sales & Support are Necessary:<\/strong><\/span> Sales refers to everything from getting your lead to delivering the finished product. Sales is:<\/p>\n If you don\u2019t have this skill, you need to find a business partner or an employee who does.<\/p>\n The post-delivery period is what your support should handle. In all likelihood, your client will come back to you for support with the CMS, changes to the design, hosting queries and more. Good support creates strong relationships and trust between you and your client. Support can be integral to maintaining your current clients as well as getting in new business.<\/p>\n <\/p>\n <\/p>\n 6) Marketing is Important for Your Brand<\/strong><\/span> \u2013 There is tremendous amount of competition and talent in the industry but you need to make sure you market your business right.<\/p>\n Your single aim through marketing is to build brand equity<\/em>.<\/p>\n How can you start? Three words. Word-of-mouth. Your relationship with your existing clients is your first and most powerful tool of marketing. If they’re happy with you, they’re most definitely likely to recommend you. There are other ways you can build brand equity as well by:<\/p>\n <\/p>\n <\/p>\n 7) Billing Cannot be Ignored:<\/strong><\/span> This can be a tricky, painstaking task but it\u2019s integral for any business and you should know how to bill your clients. Some advisable ways to bill your clients can be by:<\/p>\n Check out Invoicing process made easy for Web Designers<\/a><\/strong> for more help.<\/p>\n <\/p>\n <\/p>\n 8) Be prepared to <\/strong>Multitask:<\/strong><\/span> If you\u2019re just starting out with your business, you might not have the resources to hire staff for various roles like:<\/p>\n Be ready to multitask and fill in different roles – both you and your employees. If you think you\u2019re not equipped enough to fill these roles, there\u2019s tons on the Internet to help you out till you\u2019re able to afford to hire specialists. You can start by:<\/p>\n <\/p>\n\n
![\"post-it-note-699199_960_720\"](\"https:\/\/www.resellerclub.com\/blog\/wp-content\/uploads\/2016\/08\/post-it-note-699199_960_720.jpg\")
<\/a><\/p>\n<\/a><\/p>\n\n
<\/a><\/p>\n\n
<\/a><\/p>\n\n
<\/a><\/p>\n\n
<\/a><\/p>\n\n
<\/a><\/p>\n\n
\n