{"id":11873,"date":"2016-08-22T15:51:55","date_gmt":"2016-08-22T10:21:55","guid":{"rendered":"http:\/\/blog.resellerclub.com\/?p=11873"},"modified":"2026-05-22T10:46:13","modified_gmt":"2026-05-22T10:46:13","slug":"a-guide-to-making-the-perfect-web-design-proposal","status":"publish","type":"post","link":"https:\/\/www.resellerclub.com\/blog\/a-guide-to-making-the-perfect-web-design-proposal\/","title":{"rendered":"A guide to making the perfect web design proposal"},"content":{"rendered":"<p><span style=\"font-weight: 400\">Attention, Web Designers!<\/span><\/p>\n<p><span style=\"font-weight: 400\">Once you have launched your web design career, most of your decisions are driven by your right-brain thinking because you are obviously a very creative person and your expression manifests itself in artistic and aesthetic beauty.<\/span><\/p>\n<p><span style=\"font-weight: 400\">You have become a web designer to create great sites and give form to great ideas but for your business to continue to grow, you have to ensure that certain left-brain centered activities such as paying bills, making invoices and even writing proposals for your clients, get done.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/www.resellerclub.com\/blog\/wp-content\/uploads\/2016\/08\/slide1.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"  wp-image-11861 aligncenter\" src=\"https:\/\/www.resellerclub.com\/blog\/wp-content\/uploads\/2016\/08\/slide1-381x200.jpg\" alt=\"slide1\" width=\"647\" height=\"340\"><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400\">To ensure that your organization remains profitable and reliable, you cannot overlook the whole concept and idea of scientific thinking and administrative tasks that make up your entire web designing business.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"text-decoration: underline\"><b>First things first, WHY IS THERE A NEED TO MASTER THE ART OF WRITING A PROPOSAL?<\/b><\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400\">It\u2019s simple and short. You need to pay your bills and to do so, you need revenues which you can generate only by acquiring more and more clients. <\/span><span style=\"font-weight: 400\"><br \/>\n<\/span><span style=\"font-weight: 400\"><br \/>\n<\/span><span style=\"font-weight: 400\">Sounds easy enough?<\/span><br \/>\n<span style=\"font-weight: 400\">Here, I am going to make it very simple for you and tell you the perfect way to write a winning web design proposal.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"text-decoration: underline\"><b>Anatomy of a Proposal<\/b><\/span><\/h2>\n<p><span style=\"font-weight: 400\">Do you remember, back in high school how you had to make speeches which were persuasive and alluring enough to get more and more people to vote for you over your competitors?<\/span><\/p>\n<p><span style=\"font-weight: 400\">Writing a web design proposal is similar to that. You need to make a proposal in a way that the reader cannot help but choose your services over others. It should be so impressive and logical that the reader must be convinced about 2 factors :<\/span><\/p>\n<p><span style=\"line-height: 1.5\">1.That he needs the product you are selling, and<\/span><\/p>\n<p><span style=\"font-weight: 400\">2. that you are the best for this job.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/www.resellerclub.com\/blog\/wp-content\/uploads\/2016\/08\/3-reasons-to-offer-web-design-packages-thumb-mid-1.png\"><img loading=\"lazy\" decoding=\"async\" class=\"  wp-image-11863 aligncenter\" src=\"https:\/\/www.resellerclub.com\/blog\/wp-content\/uploads\/2016\/08\/3-reasons-to-offer-web-design-packages-thumb-mid-1-511x200.png\" alt=\"3-reasons-to-offer-web-design-packages-thumb-mid-1\" width=\"743\" height=\"291\"><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400\">A foolproof proposal includes the following:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Problem Statement<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Proposed Solution<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Price Information<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Call to Action<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400\">Let\u2019s break it down one by one &#8211;<\/span><\/p>\n<h2><span style=\"text-decoration: underline;color: #008080\"><b><b>1) Problem Statement<\/b><\/b><\/span><\/h2>\n<p><span style=\"font-weight: 400\">The very first element that makes a winning web design proposal is defining the problem. You need to make sure that the client<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Recognizes that there is a problem or an opportunity for their business<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Knows that you understand their problem and their needs<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">The best proposal one is one which is a driver of the clients needs and necessities and one which makes the client feel and believe that you can solve it.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/www.resellerclub.com\/blog\/wp-content\/uploads\/2016\/08\/our-top-sales-person-is-the-problem-what-now.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"  wp-image-11865 aligncenter\" src=\"https:\/\/www.resellerclub.com\/blog\/wp-content\/uploads\/2016\/08\/our-top-sales-person-is-the-problem-what-now-271x200.jpg\" alt=\"our-top-sales-person-is-the-problem-what-now\" width=\"593\" height=\"438\"><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400\">Let\u2019s take an example here:<\/span><\/p>\n<p><span style=\"font-weight: 400\">XYZ company wants to go ahead and redesign their website in a way that it is able to add a chat button and a way to make it easy for the customers to contact the company.<\/span><\/p>\n<h4><\/h4>\n<h4><span style=\"text-decoration: underline;color: #000000\"><span style=\"font-weight: 400\">An <\/span><strong><span style=\"text-decoration: underline\">inefficient<\/span> problem statement<\/strong><span style=\"font-weight: 400\"> would look like this:<\/span><\/span><\/h4>\n<p>&nbsp;<\/p>\n<blockquote><p><span style=\"font-weight: 400\">&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; \u201cXYZ company is planning to redesign their website and include a chat button and an easy access to the company\u2019s contact details.\u201d<\/span><\/p><\/blockquote>\n<h4><\/h4>\n<h4><span style=\"text-decoration: underline;color: #000000\"><span style=\"font-weight: 400\">An <\/span><strong>efficient problem statement<\/strong><span style=\"font-weight: 400\"> would look like this:<\/span><\/span><\/h4>\n<p>&nbsp;<\/p>\n<blockquote><p><span style=\"font-weight: 400\">&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; \u201cXYZ company is a leading company in the market but is recently facing fierce competition. The competitors have a modern, well built website which are pulling some of XYZ\u2019s clients towards themselves and in order to avoid a situation like this and to retain all your customers and attract new one to your website, fresh redesigning is needed.<\/span><\/p>\n<p><span style=\"font-weight: 400\">The redesign should include a chat button and an easy way for the customers to contact the company\u201d<\/span><\/p>\n<p>&nbsp;<\/p><\/blockquote>\n<p><span style=\"font-weight: 400\">Notice the difference? This is what I am talking about. The clients are not going to come and tell you their problems, you have to dig deep into it and acknowledge them.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"text-decoration: underline;color: #008080\"><b>2) Proposed Solution &#8211;<\/b><\/span><b><\/b><\/h2>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400\">Now that you&#8217;ve dug into the client&#8217;s company history and identified their problem, you need to put forth a solution. You must recommend solutions that directly addresses their needs.<\/span><\/p>\n<p><span style=\"font-weight: 400\">While doing so you must also ensure that the solution is very business-centric and does not have any scope of diversion.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/www.resellerclub.com\/blog\/wp-content\/uploads\/2016\/08\/perfect-solution-banner.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"  wp-image-11867 aligncenter\" src=\"https:\/\/www.resellerclub.com\/blog\/wp-content\/uploads\/2016\/08\/perfect-solution-banner-302x200.jpg\" alt=\"perfect-solution-banner\" width=\"634\" height=\"420\"><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"text-decoration: underline;color: #000000\"><span style=\"font-weight: 400\">A <\/span><strong>mediocre<\/strong><span style=\"font-weight: 400\"><strong> solution<\/strong> :<\/span><\/span><\/p>\n<p>&nbsp;<\/p>\n<blockquote><p><span style=\"font-weight: 400\"> \u201cXYZ company needs to redesign their website. This will include a change in their logo, positioning, colors\u2026 \u201c<\/span><\/p><\/blockquote>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400\">A <\/span><strong>superior solution<\/strong><span style=\"font-weight: 400\"> would be :<\/span><\/p>\n<p>&nbsp;<\/p>\n<blockquote><p><span style=\"font-weight: 400\"> \u201cIn order to retain and increase XYZ\u2019s customer base, a redesign is required. To get kick-started with this, a needs analysis session is required which will cover the key elements of the website. These elements include the logo of the company, positioning of the logo on the website, colors used on the website, a call to action button in the form of a chat bubble and a direction button to direct customers to the company&#8217;s contact details.\u201d <\/span><\/p><\/blockquote>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400\">You need your clients as to how will you provide a solution to their problems and meet all their needs.<\/span><\/p>\n<h2><\/h2>\n<h2><span style=\"text-decoration: underline;color: #008080\"><b>3) Price Information &#8211;<\/b><\/span><\/h2>\n<p><span style=\"font-weight: 400\">This element of the proposal is a tricky one. You should make sure that it is written in a manner that is easy to understand and digest for the client. Avoid using technical terms which makes it tough for the clients to comprehend. This section is called the <\/span><i><span style=\"font-weight: 400\">Fee Summary<\/span><\/i><span style=\"font-weight: 400\"> section.<\/span><\/p>\n<p><a href=\"https:\/\/www.resellerclub.com\/blog\/wp-content\/uploads\/2016\/08\/price-target.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-11869\" src=\"https:\/\/www.resellerclub.com\/blog\/wp-content\/uploads\/2016\/08\/price-target-300x200.jpg\" alt=\"Price target\" width=\"637\" height=\"424\"><\/a><\/p>\n<p><span style=\"text-decoration: underline;color: #000000\"><span style=\"font-weight: 400\">The <\/span><strong>lousy<\/strong><span style=\"font-weight: 400\"><strong> way<\/strong> :<\/span><\/span><span style=\"font-weight: 400\"><br \/>\n<\/span><\/p>\n<p>&nbsp;<\/p>\n<table style=\"height: 328px\" width=\"565\">\n<tbody>\n<tr>\n<td><span style=\"font-weight: 400\">WordPress Installation&nbsp;<\/span><\/td>\n<td><span style=\"font-weight: 400\">$300<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400\">SEO and SEM audit<\/span><\/td>\n<td><span style=\"font-weight: 400\">$200<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400\">Theme purchases<\/span><\/td>\n<td><span style=\"font-weight: 400\">$100<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400\">Customisation cost per page<\/span><\/td>\n<td><span style=\"font-weight: 400\">$500<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400\">Total Cost<\/span><\/td>\n<td><span style=\"font-weight: 400\">$1000<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><span style=\"font-weight: 400\">Why is this a lousy and bad proposal? Because it has a lot of technical information and words which the clients may not be aware of and may just create unnecessary confusion.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"text-decoration: underline;color: #000000\"><span style=\"font-weight: 400\">The <\/span><strong>pleasant<\/strong><span style=\"font-weight: 400\"><strong> way<\/strong> :<\/span><\/span><\/p>\n<p>&nbsp;<\/p>\n<table style=\"height: 286px\" width=\"561\">\n<tbody>\n<tr>\n<td><span style=\"font-weight: 400\">Customer website creation<\/span><\/td>\n<td><span style=\"font-weight: 400\">$700<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400\">Website content creation<\/span><\/td>\n<td><span style=\"font-weight: 400\">$100<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400\">Result tracking<\/span><\/td>\n<td><span style=\"font-weight: 400\">$200<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400\">Total cost<\/span><\/td>\n<td><span style=\"font-weight: 400\">$1000<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><span style=\"font-weight: 400\">A short and specific pricing information makes it easy for the clients to grasp the details and go ahead with further procedures.<\/span><\/p>\n<h2><\/h2>\n<h2><span style=\"text-decoration: underline;color: #008080\"><b>4) Call to action &#8211;<\/b><\/span><\/h2>\n<p><span style=\"font-weight: 400\">This an important element. Here you must let your client know what is required to be done once the project is in motion. What are the steps that the client needs to take and what are the steps that you are going to take.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/www.resellerclub.com\/blog\/wp-content\/uploads\/2016\/08\/colors-call-to-action.png\"><img loading=\"lazy\" decoding=\"async\" class=\"  wp-image-11871 aligncenter\" src=\"https:\/\/www.resellerclub.com\/blog\/wp-content\/uploads\/2016\/08\/colors-call-to-action.png\" alt=\"colors-call-to-action\" width=\"810\" height=\"239\"><\/a><\/p>\n<p>&nbsp;<\/p>\n<h2><\/h2>\n<p><span style=\"font-weight: 400\">Make an online proposal for your client. This helps the client to have digital access and are just a click away.<\/span><\/p>\n<h2><span style=\"text-decoration: underline;color: #008080\"><b>Final thoughts :<\/b><\/span><\/h2>\n<p><span style=\"font-weight: 400\">As long as you are able to identify your clients needs and are able to dig into their problem, you have acquired the initial step to acquiring them. You just then need to give them a descriptive, business-centric solution which can thrive their business and give them an accurate price information for easy understanding.<\/span><br \/>\n<span style=\"font-weight: 400\">Follow these steps and you\u2019re good to go!<\/span><\/p>\n<h2>Reseller Club Hosting Services<\/h2>\n<p><a href=\"https:\/\/www.resellerclub.com\/reseller-hosting\">Reseller Hosting<\/a> | <a href=\"https:\/\/www.resellerclub.com\/windows-reseller-hosting\">Windows Reseller Hosting<\/a> | <a href=\"https:\/\/www.resellerclub.com\/cloud-hosting\">Cloud Hosting<\/a> | <a href=\"https:\/\/www.resellerclub.com\/vps-hosting\">VPS Hosting<\/a> | <a href=\"https:\/\/www.resellerclub.com\/managed-vps-hosting\">Managed VPS Hosting<\/a> | <a href=\"https:\/\/www.resellerclub.com\/dedicated-server-hosting\">Dedicated Server Hosting<\/a> | <a href=\"https:\/\/www.resellerclub.com\/windows-dedicated-server-hosting\">Windows Dedicated Server<\/a> | <a href=\"https:\/\/www.resellerclub.com\/managed-dedicated-server-hosting\">Managed Dedicated Server<\/a> | <a href=\"https:\/\/www.resellerclub.com\/shared-hosting\">Linux Shared Hosting<\/a> | <a href=\"https:\/\/www.resellerclub.com\/windows-shared-hosting\">Windows Shared Hosting<\/a><\/p>\n<div class=\"fb-background-color\">\n\t\t\t  <div \n\t\t\t  \tclass = \"fb-comments\" \n\t\t\t  \tdata-href = \"https:\/\/www.resellerclub.com\/blog\/a-guide-to-making-the-perfect-web-design-proposal\/\"\n\t\t\t  \tdata-numposts = \"10\"\n\t\t\t  \tdata-lazy = \"true\"\n\t\t\t\tdata-colorscheme = \"light\"\n\t\t\t\tdata-order-by = \"social\"\n\t\t\t\tdata-mobile=true>\n\t\t\t  <\/div><\/div>\n\t\t  <style>\n\t\t    .fb-background-color {\n\t\t\t\tbackground:  !important;\n\t\t\t}\n\t\t\t.fb_iframe_widget_fluid_desktop iframe {\n\t\t\t    width: 100% !important;\n\t\t\t}\n\t\t  <\/style>\n\t\t  ","protected":false},"excerpt":{"rendered":"<p>Attention, Web Designers! Once you have launched your web design career, most of your decisions are driven by your right-brain thinking because you are obviously a very creative person and your expression manifests itself in artistic and aesthetic beauty. You have become a web designer to create great sites and give form to great ideas<\/p>\n","protected":false},"author":51,"featured_media":11889,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_has_post_settings":[],"_rc_manual_related_posts":[],"footnotes":""},"categories":[1527,1367],"tags":[1412,1493,1255,894,1253,1303],"hashtags":[],"class_list":["post-11873","post","type-post","status-publish","format-standard","has-post-thumbnail","category-featured-post","category-design","tag-wdd","tag-web-design-agency","tag-web-designers","tag-web-designing","tag-web-developers","tag-web-development"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>A guide to making the perfect web design proposal<\/title>\n<meta name=\"description\" content=\"Learn how to create the perfect web design proposal. Impress clients with professional presentations, pricing structures, and comprehensive project outlines.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.resellerclub.com\/blog\/a-guide-to-making-the-perfect-web-design-proposal\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A guide to making the perfect web design proposal\" \/>\n<meta property=\"og:description\" content=\"Learn how to create the perfect web design proposal. 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