{"id":16153,"date":"2017-04-03T19:17:10","date_gmt":"2017-04-03T13:47:10","guid":{"rendered":"https:\/\/blog.resellerclub.com\/?p=16153"},"modified":"2017-05-30T18:35:43","modified_gmt":"2017-05-30T13:05:43","slug":"how-to-make-your-clients-website-social-media-friendly","status":"publish","type":"post","link":"https:\/\/www.resellerclub.com\/blog\/how-to-make-your-clients-website-social-media-friendly\/","title":{"rendered":"How to Make your Client\u2019s Website Social Media Friendly"},"content":{"rendered":"

I began my social media career 5 odd years ago at a digital media agency. 95% of my time was social media and 5% website updation. With so much effort into social media, I couldn\u2019t for the life of me, understand why we even needed a website, forget the need to update it. After all, the social media did everything – product promotions, engagement, communicated vital information to customers and even had a LOT more interaction than the website. <\/span><\/p>\n

Hundreds of Facebook posts, a few demanding clients and 3 years later, I found myself in this industry – the industry that underscores the need for a website and where fun is actually a domain extension. No, really, it is.<\/span><\/p>\n

What I\u2019ve grown to understand is that <\/span>a Facebook page always compliments a website but never replaces it<\/b>. It was my biggest learning here, having come from a social media background. Why do I say that?\u00a0<\/span>What does a website have that a social media page cannot \u00a0give?<\/p>\n

Case for a Website<\/strong><\/h3>\n

Control<\/b>: The extent of a brand\u2019s presence on social media is limited to a brand page and perhaps advertising. Because the social media platform does not belong to you, there\u2019s limited control on the content you display to your audience. In addition to this, because you\u2019re dependence on the third party platform, any glitch or change in policies could negatively affect your brand page and in the worst case scenario, even shut down your page altogether. <\/span><\/p>\n

Support for long form content<\/b>: Social media is all about quick, snackable content that can be consumed easily even if you\u2019re just skimming through – 140 characters with Twitter, pictures only with Instagram, simple \u2018Like\u2019 action for appreciation etc. The nature of social media platforms only support this type of content and therefore, does not give you the liberty to push out longer, more detailed content that could be important for your brand to engage with customers.<\/span><\/p>\n

Sole ownership of brand space<\/b>: Your presence on social media is limited to a brand page and is tied in with the bigger brand – the social media platform itself, be it Twitter, Facebook, Instagram etc. Your domain URL on a social media platform is not entirely yours either (eg. <\/span>www.facebook.com\/TeamResellerClub<\/span><\/a>). With social media, you are forced to share brand space with the platform itself as well as other brands. It\u2019s a place where brands are merely distractions while the main content remains friends, news feeds, influencers. With a website on the other hand, you can have your own domain name and content that is solely yours – all distractions barred. <\/span><\/p>\n

Rich website analytics<\/b>: \u00a0deep insights into what pages your customers visit, the most looked-for products, the interests of your customers and more which enables you to make informed business decisions, provide value to your customer and ultimately improve profits. <\/span><\/p>\n

Compelling enough case for a website? Good. Let\u2019s not neglect social media either. Social media is an extremely effective way to engage with your audience. It\u2019s a great source for referral traffic and a hook to get prospective customers onto your ultimate digital home – your website. Can you imagine the power of the two combined? Social media and a well-built website are a lethal combination for a digital presence and one you can offer your customers. We tell you just how you can build websites that are social media friendly.<\/span><\/p>\n

Building Social Media friendly websites<\/b><\/h3>\n