{"id":16269,"date":"2017-04-13T15:41:46","date_gmt":"2017-04-13T10:11:46","guid":{"rendered":"https:\/\/blog.resellerclub.com\/?p=16269"},"modified":"2025-10-24T12:13:48","modified_gmt":"2025-10-24T12:13:48","slug":"does-the-website-footer-really-matter","status":"publish","type":"post","link":"https:\/\/www.resellerclub.com\/blog\/does-the-website-footer-really-matter\/","title":{"rendered":"Does the website footer really matter?"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">A common joke in SEO circles has it that the best place to hide evidence of a crime can be found on page 3 and beyond of Google search results. In a similar vein, the location of a website footer could imply that very few website visitors will actually scroll down to it and consequently it is often not given as much importance as other page sections. In spite of this, some companies dedicate a substantial effort to the design of their website footer. Our blog looks at why and what we can learn.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We\u2019ll look at:<\/span><\/p>\n<ul>\n<li><a href=\"#why\"><b>Why the footer is so important<\/b><\/a><\/li>\n<\/ul>\n<ul>\n<li><a href=\"#include\"><strong>What to include in a website footer (with some of the most well-designed examples out there)<\/strong><\/a><\/li>\n<\/ul>\n<ul>\n<li><a href=\"#avoid\"><strong>What to avoid in a website footer<\/strong><\/a><\/li>\n<\/ul>\n<ul>\n<li><a href=\"#tips\"><strong>Other tips for modern footer design<\/strong><\/a><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8211;<\/span><\/p>\n<h3 id=\"why\"><b>Why the footer is so important :<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">The importance of the footer largely centers around 3 important areas &#8211;<\/span><\/p>\n<p><b>1. Website Technical and Legal Information<span style=\"font-weight: 400;\">:<\/span><\/b><\/p>\n<p><span style=\"font-weight: 400;\">The footer is both the most visible and out-of-the-way place for the technical and legal information of a website that is necessary for the owner to share.<\/span><\/p>\n<p><b>2. The Website \u201cMap\u201d:<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Arriving at the footer signals to the user that it is at the bottom of the webpage and provides links to other areas of the website that the user may want to navigate to. It is the place most people still look to for an all-encompassing view and links to all content on a website. Many website owners try to leverage traffic arriving at this stage by adding other elements such as Call-to-actions like newsletter subscription fields, etc. <\/span><\/p>\n<p><b>3. SEO:<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Every page on your website passes its authority to the HTML sitemap-if it is linked to the footer-and vice versa. Without being linked to the footer, the sitemap alone is weak as it is just one page.<\/span><\/p>\n<p><b>4. Credibility:<\/b><\/p>\n<p><span style=\"font-weight: 400;\">The footer is a place to showcase trust badges, cover awards, certificates and security stamps that can make&nbsp;<\/span><span style=\"font-weight: 400;\">customers trust your site more and feel more confident navigating around and completing a purchase.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3 id=\"include\"><b>What components to include in your website footer:<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">We can roughly categorize footer components into 2- content, structure and aesthetics. <\/span><\/p>\n<p><b>Content:<\/b><\/p>\n<p><span style=\"font-weight: 400;\">We\u2019ve compiled a list of most-used content placed in a footer. However, how much or how little is placed in your footer entirely depends on what is most crucial for your website.<\/span><\/p>\n<ul>\n<ul>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">About us section<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Contact us section<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Team Information<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Social media links <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Copyright notice<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">A Call-to-action such as a blog\/newsletter subscription box.<\/span><\/li>\n<\/ul>\n<\/ul>\n<\/ul>\n<p><span style=\"font-weight: 400;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-16293 \" src=\"\/blog\/wp-content\/uploads\/2017\/04\/Sony-footer.png\" width=\"1183\" height=\"342\"><\/span><\/p>\n<h5 style=\"text-align: center;\">A&nbsp;simple, well-organized footer by&nbsp;sony.co.in<\/h5>\n<p><span style=\"font-weight: 400;\">To build credibility with your customer:<\/span><\/p>\n<ul>\n<ul>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Security\/ trust\/award certification symbols\/icons<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Website privacy policy and declarations that website data will not be shared with third parties<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Go to the top link<\/span><\/li>\n<\/ul>\n<\/ul>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-16297 \" src=\"\/blog\/wp-content\/uploads\/2017\/04\/dxc.png\" width=\"1159\" height=\"374\"><\/p>\n<h5 style=\"text-align: center;\">An interesting footer from dxc.technology with elements&nbsp;focused towards generating more engagement<\/h5>\n<p>&nbsp;<\/p>\n<p><b>Structure:<\/b><\/p>\n<p><span style=\"font-weight: 400;\">How content is organized in the footer will make a world of difference to how well utilized it will be.<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Create columns of related links and give each section a title, if possible. <\/span><\/li>\n<li><span style=\"font-weight: 400;\">Determine the right hierarchy within the footer-Keep your most important items\/links at the top<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">If it seems that there is too much information- decide if sub-footers (preferably collapsible ones) will help<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-16271 \" src=\"\/blog\/wp-content\/uploads\/2017\/04\/cantilever.png\" width=\"733\" height=\"566\"><\/p>\n<h5 style=\"text-align: center;\"><span style=\"font-weight: 400;\">Yes, this is the footer of cantilever-chippy.co.uk&#8211;with only content that\u2019s most important to them-directions to the restaurant, opening hours and links that mirror their top menu bar.<\/span><\/h5>\n<p><b>Aesthetics:<\/b><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Ensure it is readable-think about colour contrasts. This is especially important as font size in the footer is generally smaller<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Maintain your site\u2019s design theme-your footer should not look like an addition to your site<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Keep adequate space between links.<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-16277 \" src=\"\/blog\/wp-content\/uploads\/2017\/04\/intel.png\" width=\"970\" height=\"223\"><\/p>\n<h5 style=\"text-align: center;\">a minimalist footer from intel.com<\/h5>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-16273 \" src=\"\/blog\/wp-content\/uploads\/2017\/04\/dell-emc.png\" width=\"1040\" height=\"616\"><\/p>\n<h5 style=\"text-align: center;\">A unique webpage from emc.com that blends easily into its minimalist footer<\/h5>\n<h3><\/h3>\n<h3 id=\"avoid\"><b>What to avoid in your website footer:<\/b><\/h3>\n<ul>\n<li><b><span style=\"font-weight: 400;\">Clutter and stuffing the footer with too many or unnecessary links<\/span><\/b><\/li>\n<li><span style=\"font-weight: 400;\">Making links difficult to click<\/span><\/li>\n<\/ul>\n<h3 id=\"tips\"><b>Footer design for mobile:<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">With more websites being viewed through mobile devices today, traffic that travels down to the footer tends to be greater than that to a desktop site-purely due to ease of navigation with swiping on mobile. Developing responsive footers is therefore crucial. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here are&nbsp;a few well-designed responsive footers -that make the footer on a mobile device look as attractive as that of the desktop website.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-16291 \" src=\"\/blog\/wp-content\/uploads\/2017\/04\/Screenshot_2017-04-03-15-39-50.png\" width=\"249\" height=\"443\"><\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-16281 \" src=\"\/blog\/wp-content\/uploads\/2017\/04\/parallax.png\" width=\"957\" height=\"554\"><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-16285 \" src=\"\/blog\/wp-content\/uploads\/2017\/04\/Screenshot_2017-04-03-15-20-29-1.png\" width=\"291\" height=\"517\"><\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-16295 \" src=\"\/blog\/wp-content\/uploads\/2017\/04\/webydo.png\" width=\"1171\" height=\"594\"><\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-16287 \" src=\"\/blog\/wp-content\/uploads\/2017\/04\/Screenshot_2017-04-03-15-27-03.png\" width=\"288\" height=\"512\"><\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-16275 \" src=\"\/blog\/wp-content\/uploads\/2017\/04\/drapagency.png\" width=\"824\" height=\"539\"><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">The main guideline for modern design applies to the footer as well- design with the user in mind. The footer is not dumping ground for keywords and links that cannot be incorporated elsewhere on the site<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\"> \u201cIt\u2019s supposed to be a nice closure to a page \u2014 a simple, navigable spot at the end of a webpage that signals the end\u201d. <\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">&#8211;<\/span><\/i><span style=\"font-weight: 400;\">Neil Patel, Co-founder KISSmetrics<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">In short, make sure your website footer is not an afterthought.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-16279 size-full\" src=\"\/blog\/wp-content\/uploads\/2017\/04\/jj.png\" width=\"1018\" height=\"380\"><\/p>\n<h2>Reseller Club Hosting Services<\/h2>\n<p><a href=\"https:\/\/www.resellerclub.com\/reseller-hosting\">Reseller Hosting<\/a> | <a href=\"https:\/\/www.resellerclub.com\/windows-reseller-hosting\">Windows Reseller Hosting<\/a> | <a href=\"https:\/\/www.resellerclub.com\/cloud-hosting\">Cloud Hosting<\/a> | <a href=\"https:\/\/www.resellerclub.com\/vps-hosting\">VPS Hosting<\/a> | <a href=\"https:\/\/www.resellerclub.com\/managed-vps-hosting\">Managed VPS Hosting<\/a> | <a href=\"https:\/\/www.resellerclub.com\/dedicated-server-hosting\">Dedicated Server Hosting<\/a> | <a href=\"https:\/\/www.resellerclub.com\/windows-dedicated-server-hosting\">Windows Dedicated Server<\/a> | <a href=\"https:\/\/www.resellerclub.com\/managed-dedicated-server-hosting\">Managed Dedicated Server<\/a> | <a href=\"https:\/\/www.resellerclub.com\/shared-hosting\">Linux Shared Hosting<\/a> | <a href=\"https:\/\/www.resellerclub.com\/windows-shared-hosting\">Windows Shared Hosting<\/a><\/p>\n<div class=\"fb-background-color\">\n\t\t\t  <div \n\t\t\t  \tclass = \"fb-comments\" \n\t\t\t  \tdata-href = \"https:\/\/www.resellerclub.com\/blog\/does-the-website-footer-really-matter\/\"\n\t\t\t  \tdata-numposts = \"10\"\n\t\t\t  \tdata-lazy = \"true\"\n\t\t\t\tdata-colorscheme = \"light\"\n\t\t\t\tdata-order-by = \"social\"\n\t\t\t\tdata-mobile=true>\n\t\t\t  <\/div><\/div>\n\t\t  <style>\n\t\t    .fb-background-color {\n\t\t\t\tbackground:  !important;\n\t\t\t}\n\t\t\t.fb_iframe_widget_fluid_desktop iframe {\n\t\t\t    width: 100% !important;\n\t\t\t}\n\t\t  <\/style>\n\t\t  ","protected":false},"excerpt":{"rendered":"<p>A common joke in SEO circles has it that the best place to hide evidence of a crime can be found on page 3 and beyond of Google search results. In a similar vein, the location of a website footer could imply that very few website visitors will actually scroll down to it and consequently<\/p>\n","protected":false},"author":53,"featured_media":16343,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_rc_manual_related_posts":[],"footnotes":""},"categories":[1367],"tags":[4181,261,297],"hashtags":[],"class_list":{"0":"post-16269","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-design","8":"tag-footer","9":"tag-web-design","10":"tag-website"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Does the website footer really matter?<\/title>\n<meta name=\"description\" content=\"The website footer is often not given much gravity in web design. Our blog looks at why you really should take another look at your website&#039;s footer.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.resellerclub.com\/blog\/does-the-website-footer-really-matter\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Does the website footer really matter?\" \/>\n<meta property=\"og:description\" content=\"The website footer is often not given much gravity in web design. Our blog looks at why you really should take another look at your website&#039;s footer.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.resellerclub.com\/blog\/does-the-website-footer-really-matter\/\" \/>\n<meta property=\"og:site_name\" content=\"ResellerClub Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/profile.php?id=100005889763273\" \/>\n<meta property=\"article:published_time\" content=\"2017-04-13T10:11:46+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-10-24T12:13:48+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Tanya Noronha\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.resellerclub.com\/blog\/#website\",\"url\":\"https:\/\/www.resellerclub.com\/blog\/\",\"name\":\"ResellerClub Blog\",\"description\":\"Web Hosting &amp; Domains\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.resellerclub.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/www.resellerclub.com\/blog\/does-the-website-footer-really-matter\/#primaryimage\",\"inLanguage\":\"en-US\",\"url\":\"\",\"contentUrl\":\"\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.resellerclub.com\/blog\/does-the-website-footer-really-matter\/#webpage\",\"url\":\"https:\/\/www.resellerclub.com\/blog\/does-the-website-footer-really-matter\/\",\"name\":\"Does the website footer really matter?\",\"isPartOf\":{\"@id\":\"https:\/\/www.resellerclub.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.resellerclub.com\/blog\/does-the-website-footer-really-matter\/#primaryimage\"},\"datePublished\":\"2017-04-13T10:11:46+00:00\",\"dateModified\":\"2025-10-24T12:13:48+00:00\",\"author\":{\"@id\":\"https:\/\/www.resellerclub.com\/blog\/#\/schema\/person\/16ed77e00d0b86df4fe5ea9dbc5eacaf\"},\"description\":\"The website footer is often not given much gravity in web design. 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