{"id":16467,"date":"2017-04-21T16:05:59","date_gmt":"2017-04-21T10:35:59","guid":{"rendered":"https:\/\/blog.resellerclub.com\/?p=16467"},"modified":"2026-05-22T11:47:26","modified_gmt":"2026-05-22T11:47:26","slug":"importance-of-white-space-in-web-design","status":"publish","type":"post","link":"https:\/\/www.resellerclub.com\/blog\/importance-of-white-space-in-web-design\/","title":{"rendered":"Importance of White space in Web Design"},"content":{"rendered":"<p><span style=\"text-decoration: underline;\"><b>Blast from the Past<\/b><\/span><\/p>\n<p><span style=\"font-weight: 400;\">For years, whitespace in design has been branded as \u2018too plain\u2019 or \u2018lack of design\u2019 and is even called negative space and something to avoid. This trend of thought was so common in web design, that even the best of the best brands crammed everything in design to avoid whitespace. Take a look at Apple\u2019s website from the 90\u2019s.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-16469\" src=\"\/blog\/wp-content\/uploads\/2017\/04\/Old-Apple-Website.jpg\" alt=\"\" width=\"700\" height=\"400\"><\/p>\n<p><span style=\"font-weight: 400;\">Web design in the early days including filling up negative space with gifs, table layouts to organise content, text, animated text, page hit counters etc. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">With the early 2000s, came increased CSS support that allowed separation of content and design. This made website maintenance easier due to reduced complexity, quicker load speeds, greater flexibility and gave room for content to be developed independent of design. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">The understanding of white space grew. Garish, neon buttons were replaced with blending colours, icons replaced text, resolution and pixelation were concerns, and placement of content grew. It was the budding era of minimalism.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-16471\" src=\"\/blog\/wp-content\/uploads\/2017\/04\/Polaroid_Website.png\" alt=\"\" width=\"610\" height=\"555\"><\/p>\n<p><span style=\"text-decoration: underline;\"><b>Difference between Minimalism and White space<\/b><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Come late 2000\u2019s, designs became sleek, intuitive and clean. Today, along with minimalism has come the understanding of whitespace and the importance of it in web design. While there is an overlap of what minimalism and whitespace is, I think the difference, between the two simply put, is that <\/span><b>minimalism is the focus on the hero element<\/b><span style=\"font-weight: 400;\"> with use of an outline or minimum detail <strong>while white space is the important (and in most cases, background) space that enhances the hero element<\/strong>. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let\u2019s take an example:<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-16473\" src=\"\/blog\/wp-content\/uploads\/2017\/04\/aladin.jpg\" alt=\"\" width=\"495\" height=\"779\"><\/p>\n<p><span style=\"font-weight: 400;\">In this poster, we can clearly conclude that it\u2019s minimalistic design, the hero element being the Aladdin outline while the negative space, enhances the hero image to make it stand out. Our <\/span><a href=\"\/blog\/how-to-successfully-incorporate-minimalism-in-web-designing\/\"><span style=\"font-weight: 400;\">earlier blog on Minimalism<\/span><\/a><span style=\"font-weight: 400;\"> tells you how to incorporate minimalism in design.<\/span><\/p>\n<p><span style=\"text-decoration: underline;\"><b>Importance of White space<\/b><\/span><\/p>\n<p><span style=\"font-weight: 400;\">As you can tell from the Aladdin example above, white space is important to make the hero element stand out but there are other purposes white space serves:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Create balance: From the examples of designs from the earlier years, one thing was clear &#8211; clutter. The animations, multiple colours, gifs, all contribute to clutter and whitespace breaks that clutter. A clean image with minimal text creates balance and is pleasant to look at.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Brand example: <\/span><a href=\"http:\/\/superreal.de\/\"><span style=\"font-weight: 400;\">superReal<\/span><\/a><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-16475\" src=\"\/blog\/wp-content\/uploads\/2017\/04\/superreal.jpg\" alt=\"\" width=\"580\" height=\"460\"><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Be classy: White spaces adds an air of luxury and sophistication to designs. This is because minimalism has become synonymous with elegance. Heavy whitespace is often used for a high-end brand since the product speaks for itself while a crowded, crammed website gives off the impression of being cheap. <\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Brand example: <\/span><a href=\"http:\/\/www.apple.com\/\"><span style=\"font-weight: 400;\">Apple<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Apple is confident that the product speaks for itself and it truly does. The white space beckons you to take in the product and nothing else.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-16477\" src=\"\/blog\/wp-content\/uploads\/2017\/04\/apple.png\" alt=\"\" width=\"650\" height=\"296\"><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Draw focus to your product\/ feature: Negative space helps the hero element stand out, as we\u2019ve seen before. It also helps focus only on the feature or product that you want. <\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Brand example: <\/span><a href=\"http:\/\/google.com\"><span style=\"font-weight: 400;\">Google<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">I mean, is there anything you could do here but search?<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-16479\" src=\"\/blog\/wp-content\/uploads\/2017\/04\/google.jpg\" alt=\"\" width=\"616\" height=\"344\"><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Pleasant user experience: Clutter creates confusion and often distracts the user from the main goal of purchase or sign up or subscribe. Additionally, white space is a great separator for lengthy text which can make it difficult to read. <\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Brand example: <\/span><a href=\"https:\/\/www.dropbox.com\/\"><span style=\"font-weight: 400;\">Dropbox<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">The child-like illustrations and white space combined calms a technophobe and gives an laid-back effect, making it a pleasant experience for the user.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-16481\" src=\"\/blog\/wp-content\/uploads\/2017\/04\/dropbox.png\" alt=\"\" width=\"1406\" height=\"756\"><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Convey professionalism &amp; credibility: Because white space conveys sophistication and luxury, trust and credibility follow.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Additionally, white space in design creates a sense of professionalism. An investment in good design conveys that the brand is serious and that the user matters. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Clutter, on the other hand, makes the design look like an amateur designer could\u2019ve created it.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Brand example: <\/span><a href=\"http:\/\/www.chanel.com\/en_US\/\"><span style=\"font-weight: 400;\">Chanel<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Although \u2018coco\u2019 and \u2018crush\u2019 are colloquial words, it\u2019s the use of white space, the positioning of the menu and the font that gives it an air of professionalism and credibility.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-16483\" src=\"\/blog\/wp-content\/uploads\/2017\/04\/chanel.png\" alt=\"\" width=\"1418\" height=\"751\"><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Draw attention to important information: Important information could be your products which can be multiple. &nbsp;So, how do you display and draw attention to multiple items without seeming crowded?<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Brand example: <\/span><a href=\"http:\/\/builtbybuffalo.com\/\"><span style=\"font-weight: 400;\">Built by Buffalo<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Built by Buffalo displays multiple items without seeming crowded due to the clutter-breaking white space surrounding the design.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-16485\" src=\"\/blog\/wp-content\/uploads\/2017\/04\/buffalo.png\" alt=\"\" width=\"650\" height=\"364\"><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">High recall to CTAs: Sometimes, the most obvious way to make things stand out, is by making it bigger. However, surrounding white space can be just as effective.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Brand example: Attitude Design<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-16487\" src=\"\/blog\/wp-content\/uploads\/2017\/04\/white-space-in-web-design-09.jpg\" alt=\"\" width=\"560\" height=\"640\"><\/p>\n<p><span style=\"font-weight: 400;\">Strong calls-to-action combined with enough white space makes you want to click on an option. Try it out, you\u2019d be hooked at least for a couple of minutes.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Increased interaction: White space increases interaction by decreasing the amount of distraction especially when users are skimming through a site. <\/span><span style=\"font-weight: 400;\">According to <\/span><a href=\"http:\/\/www.humanfactors.com\/downloads\/dec05.asp\"><span style=\"font-weight: 400;\">research<\/span><\/a><span style=\"font-weight: 400;\"> conducted by Human Factors International, whitespace increases comprehension by almost 20%. <\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Brand example: <\/span><a href=\"https:\/\/www.beoplay.com\/products\/beoplaya9#buy\"><span style=\"font-weight: 400;\">Beoplay<\/span><\/a><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-16489\" src=\"\/blog\/wp-content\/uploads\/2017\/04\/whitespace14.jpg\" alt=\"\" width=\"580\" height=\"460\"><\/p>\n<p><span style=\"text-decoration: underline;\"><b>Conclusion<\/b><\/span><\/p>\n<p><span style=\"font-weight: 400;\">White space is important in web design and can convey a lot. It\u2019s a designer\u2019s invisible weapon which enhances everything around it. I like to think of white space as the behind-the-scenes crew putting the theater artist in the spotlight &#8211; the applause is for the hero but it\u2019s the crew who pulled it all together. <\/span><\/p>\n<h2>Reseller Club Hosting Services<\/h2>\n<p><a href=\"https:\/\/www.resellerclub.com\/reseller-hosting\">Reseller Hosting<\/a> | <a href=\"https:\/\/www.resellerclub.com\/windows-reseller-hosting\">Windows Reseller Hosting<\/a> | <a href=\"https:\/\/www.resellerclub.com\/cloud-hosting\">Cloud Hosting<\/a> | <a href=\"https:\/\/www.resellerclub.com\/vps-hosting\">VPS Hosting<\/a> | <a href=\"https:\/\/www.resellerclub.com\/managed-vps-hosting\">Managed VPS Hosting<\/a> | <a href=\"https:\/\/www.resellerclub.com\/dedicated-server-hosting\">Dedicated Server Hosting<\/a> | <a href=\"https:\/\/www.resellerclub.com\/windows-dedicated-server-hosting\">Windows Dedicated Server<\/a> | <a href=\"https:\/\/www.resellerclub.com\/managed-dedicated-server-hosting\">Managed Dedicated Server<\/a> | <a href=\"https:\/\/www.resellerclub.com\/shared-hosting\">Linux Shared Hosting<\/a> | <a href=\"https:\/\/www.resellerclub.com\/windows-shared-hosting\">Windows Shared Hosting<\/a><\/p>\n<div class=\"fb-background-color\">\n\t\t\t  <div \n\t\t\t  \tclass = \"fb-comments\" \n\t\t\t  \tdata-href = \"https:\/\/www.resellerclub.com\/blog\/importance-of-white-space-in-web-design\/\"\n\t\t\t  \tdata-numposts = \"10\"\n\t\t\t  \tdata-lazy = \"true\"\n\t\t\t\tdata-colorscheme = \"light\"\n\t\t\t\tdata-order-by = \"social\"\n\t\t\t\tdata-mobile=true>\n\t\t\t  <\/div><\/div>\n\t\t  <style>\n\t\t    .fb-background-color {\n\t\t\t\tbackground:  !important;\n\t\t\t}\n\t\t\t.fb_iframe_widget_fluid_desktop iframe {\n\t\t\t    width: 100% !important;\n\t\t\t}\n\t\t  <\/style>\n\t\t  ","protected":false},"excerpt":{"rendered":"<p>Blast from the Past For years, whitespace in design has been branded as \u2018too plain\u2019 or \u2018lack of design\u2019 and is even called negative space and something to avoid. This trend of thought was so common in web design, that even the best of the best brands crammed everything in design to avoid whitespace. Take<\/p>\n","protected":false},"author":40,"featured_media":16491,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_has_post_settings":[],"_rc_manual_related_posts":[],"footnotes":""},"categories":[1367],"tags":[261,4229,4225],"hashtags":[],"class_list":["post-16467","post","type-post","status-publish","format-standard","has-post-thumbnail","category-design","tag-web-design","tag-white-space","tag-whitespace"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Importance of White space in Web Design<\/title>\n<meta name=\"description\" content=\"Discover why white space is essential in web design for improving readability, user experience, visual balance, and visitor engagement online for websites.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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