{"id":16949,"date":"2017-05-19T12:47:05","date_gmt":"2017-05-19T07:17:05","guid":{"rendered":"https:\/\/blog.resellerclub.com\/?p=16949"},"modified":"2025-10-24T14:23:03","modified_gmt":"2025-10-24T14:23:03","slug":"user-testing-introduction-benefits-how-to-create-best-practices","status":"publish","type":"post","link":"https:\/\/www.resellerclub.com\/blog\/user-testing-introduction-benefits-how-to-create-best-practices\/","title":{"rendered":"User Testing: Introduction, Benefits, How-to-Create &#038; Best Practices"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Testing is important before any launch &#8211; be it for a product, a website, a webpage, a TV show or even a game. Testing for a webpage allows you to find loopholes, to see if the goal of the page is achieved easily, to test if navigation is understood etc. If you\u2019re a developer, you\u2019ve probably done testing umpteen times in the past. However, despite the usual testing, you may find that conversions, registrations or subscriptions may still be low on a website. This brings into question the type of testing.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">While there are a bunch of ways to test, User Testing is one such type that could give you insights you\u2019ve probably missed before. In this blog, we will cover the following:<\/span><\/p>\n<ul>\n<li><a href=\"#what\">What is User Testing<\/a><\/li>\n<li><a href=\"#benefits\">Benefits of User Testing<\/a><\/li>\n<li><a href=\"#steps\">How to create a User Test<\/a><\/li>\n<li><a href=\"#bestpractices\">Best Practices<\/a><\/li>\n<li><a href=\"#online\">Online User Testing<\/a><\/li>\n<\/ul>\n<h4 id=\"what\"><span style=\"text-decoration: underline;\"><b>What is User Testing?<\/b><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">It is a user-centric testing designed to evaluate the product by testing it on users. User testing is simply real customers or users manually going through your website, the navigation, the buyflow etc. to conclude about the ease and experience of the interface. <\/span><\/p>\n<h4 id=\"benefits\"><span style=\"text-decoration: underline;\"><b>Benefits of User Testing<\/b><\/span><\/h4>\n<ul>\n<li style=\"font-weight: 400;\"><b>A huge time saver<\/b><span style=\"font-weight: 400;\">: User testing saves a lot of time because users can give you feedback in real time<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Has direct impact<\/b><span style=\"font-weight: 400;\">: A user would focus more on things like subscription and buyflow which directly impact your business<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Delivers valuable feedback<\/b><span style=\"font-weight: 400;\">: You can expect honest, undiluted feedback from a user since he is the ultimate end customer<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Is cheap<\/b><span style=\"font-weight: 400;\">: User testing is effective, cheap and simple to implement<\/span><\/li>\n<\/ul>\n<h4 id=\"steps\"><span style=\"text-decoration: underline;\"><b>How to Create a User Test<\/b><\/span><\/h4>\n<p><b>Step 1: Setup the testing zone<\/b><\/p>\n<p><span style=\"font-weight: 400;\">User testing is easy enough to take place almost anywhere. All you really require is your subject and a laptop. However, you want to ensure you have the following:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">A distraction-free environment<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Equipment to record your screen, the audio and video (<\/span><a href=\"https:\/\/chrome.google.com\/webstore\/detail\/screencastify-screen-vide\/mmeijimgabbpbgpdklnllpncmdofkcpn?hl=en\"><span style=\"font-weight: 400;\">Screencastify<\/span><\/a><span style=\"font-weight: 400;\">, a Chrome extension does all 3)<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">A fully ready setup so you don\u2019t waste your subject\u2019s time getting things in last minute<\/span><\/li>\n<\/ul>\n<p><b>Step 2: Identify your target audience<\/b><\/p>\n<p><span style=\"font-weight: 400;\">If your website is a website for food, recipes, easy dinner fixes, your target audience is probably going to include the age group of 20-60 years, exclude those under 18. Some best practices while choosing a target audience are: <\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Avoid choosing family members and friends as their opinions may be biased<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Please do not ask your friends to test your site via a post on Facebook <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Avoid choosing colleagues as well as they probably won\u2019t have an outsider\u2019s perspective<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">A good starting point is to use your existing customer base to test your new site while sending them a personal invitation email.<\/span><\/p>\n<p><b>Step 3: Prepare the script &amp; tasks<\/b><\/p>\n<p><span style=\"font-weight: 400;\">In this step, focus on creating the script i.e. what you want to tell the user. You want to ensure you give him the right instructions without being too specific. This means, if you had to tell him to head to the navigation, click <\/span><i><span style=\"font-weight: 400;\">Men<\/span><\/i><span style=\"font-weight: 400;\"> under the navigation and look for watches, he\u2019s going to follow your instructions exactly which defeats the purpose of him locating the product he wants by himself &amp; testing navigation. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Instead, the alternate instruction you could give him would be \u201cBuy a watch and make a purchase with this coupon\u201d. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">This allows you to observe his understanding of your website buyflow all on his own. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">While writing out \/ rehearsing your instructions, it\u2019s good to keep in mind common user goals like purchase, sign up, sign in and so on. Write out 5-7 such tasks you want the user to complete.<\/span><\/p>\n<p><b>Step 4: Welcome your user<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Once you\u2019ve got your script in place, welcome your user and explain things to him &#8211; state the purpose of the testing and make him feel relaxed &#8211; all of this without loading your website yet. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let him know he can be blunt and totally honest with his observations.<\/span><\/p>\n<p><b>Step 5: Observe, Identify problems &amp; theorise solutions<\/b><\/p>\n<p><span style=\"font-weight: 400;\">User testing usually takes place with one user at a time. This allows you to test for problems that you observe with the first user and try and fix with the consecutive users. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, User 1 may be unable to find the Buy option that prevents him from making a purchase. This allows you to ask questions and identify that the problem is indeed the Buy button. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">You could then theorise for a solution which could be to shift the position of the button, increase colour contrast for it or increase size of the button.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This is the scientific method of going about testing. <\/span><\/p>\n<p><b>Step 6: Analyse your results, fix problems &amp; repeat<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Lastly, once the testing is done and your subject has left, take a look at your results and observations. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Before you get in User 2, implement your solution &amp; make fixes. Once this is done, invite User 2 to go through the buyflow and make note if he is facing the same issue or if the \u201cedits\u201d to the design actually allowed him to make a purchase much faster \/ more easily.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This concluding step is crucial. It helps you fix loopholes and identify if the goal of the website is being achieved easily. Repeat the <\/span><b>identify &#8211; fix &#8211; test<\/b><span style=\"font-weight: 400;\"> cycle till you\u2019re satisfied you\u2019ve nailed everything on your website. <\/span><\/p>\n<h4 id=\"bestpractices\"><span style=\"text-decoration: underline;\"><b>Best Practices<\/b><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Now that you know <\/span><i><span style=\"font-weight: 400;\">how <\/span><\/i><span style=\"font-weight: 400;\">to conduct user testing, let\u2019s conclude this article with some quick best practices:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Consider test fatigue: Test fatigue is likely after 12-15 minutes. Don\u2019t push your subject longer than this.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Ensure tasks are linear: This means, avoid asking your user to evaluate the homepage after he\u2019s reached the checkout page.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Run a pilot test: Do this to eliminate grammar errors in your script, confusing instructions etc.<\/span><\/li>\n<\/ul>\n<h4 id=\"online\"><span style=\"text-decoration: underline;\"><b>Online User Testing<\/b><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">While physical user testing can produce great results, it\u2019s not always the most doable option especially with time and tester limitations. A great alternative to the physical user testing is online user testing. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">So, how does online user testing prep differ from physical user testing? <\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">No script prep, room prep, set-up required<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The critical step here is the need to specify tasks for your user<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Stick to not more than 5-6 participants per study<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">If you require the user to download software \/ disable ad blockers, ensure you specify<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Make sure you take into consideration cultural context while assessing results<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Video &amp; audio becomes important in online user testing<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Ensure you capture \/ the tool you use provides quantitative analysis and survey question results including multiple choice, rating scales, and written responses<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Thanks to a number of testing tools, online user testing can be done easily. Let\u2019s explore:<\/span><\/p>\n<p><a href=\"http:\/\/usertesting.com\/\"><span style=\"font-weight: 400;\">UserTesting.com<\/span><\/a><span style=\"font-weight: 400;\">: This site gives you access to genuine subjects according to your specifications to fit your target audience. You can get access to videos with audio of users testing your site \/ app. You can even get results in just an hour!<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-16951\" src=\"\/blog\/wp-content\/uploads\/2017\/05\/usertesting.jpg\" alt=\"\" width=\"1208\" height=\"428\"><\/p>\n<p><a href=\"http:\/\/www.crazyegg.com\/\"><span style=\"font-weight: 400;\">CrazyEgg<\/span><\/a><span style=\"font-weight: 400;\">: CrazyEgg is a heat mapping software that gives you insight into how and where your visitors are interacting with your site. The advantage is you can track multiple domains with a single account. It now only shows you heat maps but scroll maps (how far down your users are scrolling), overlay (clicks on different page elements) and confetti (source of clicks, search terms etc.)<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-16953\" src=\"\/blog\/wp-content\/uploads\/2017\/05\/crazyegg-amrita.jpg\" alt=\"\" width=\"711\" height=\"434\"><\/p>\n<p><a href=\"http:\/\/www.loop11.com\/how-it-works\/\"><span style=\"font-weight: 400;\">Loop11<\/span><\/a><span style=\"font-weight: 400;\">: This tool allows you to create customised test templates with tasks, objectives and usability questions. You can then source testers through different sources like pop-ups.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-16955\" src=\"\/blog\/wp-content\/uploads\/2017\/05\/loop11.jpg\" alt=\"\" width=\"981\" height=\"423\"><\/p>\n<p><a href=\"https:\/\/mouseflow.com\/\"><span style=\"font-weight: 400;\">Mouseflow<\/span><\/a><span style=\"font-weight: 400;\">: This analytics tool gives you insights into your visitor\u2019s experience through recordings and trends that track user activity. You can analyse a visitor\u2019s activity through heat maps, conversion funnels, recorded sessions, form analytics etc. <\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-16957\" src=\"\/blog\/wp-content\/uploads\/2017\/05\/mouseflow.jpg\" alt=\"\" width=\"713\" height=\"545\"><\/p>\n<p><a href=\"http:\/\/www.userfeel.com\/\"><span style=\"font-weight: 400;\">UserFeel<\/span><\/a><span style=\"font-weight: 400;\">: Like others, this tool too gives you insights and analytics on user behavior however, the advantage with this tool is that it supports a multilingual network of testers which is great if you have global clients. Here\u2019s how it works:<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-16959\" src=\"\/blog\/wp-content\/uploads\/2017\/05\/userfeel.jpg\" alt=\"\" width=\"1006\" height=\"431\"><\/p>\n<p><span style=\"font-weight: 400;\">Think you\u2019re ready to begin testing? Get started! Leave me a comment below if you need me to be a test subject! Good luck.<\/span><\/p>\n<p>If you\u2019d like to write for us, leave us a comment &amp; we\u2019ll get in touch with you!<\/p>\n<h2>Reseller Club Hosting Services<\/h2>\n<p><a href=\"https:\/\/www.resellerclub.com\/reseller-hosting\">Reseller Hosting<\/a> | <a href=\"https:\/\/www.resellerclub.com\/windows-reseller-hosting\">Windows Reseller Hosting<\/a> | <a href=\"https:\/\/www.resellerclub.com\/cloud-hosting\">Cloud Hosting<\/a> | <a href=\"https:\/\/www.resellerclub.com\/vps-hosting\">VPS Hosting<\/a> | <a href=\"https:\/\/www.resellerclub.com\/managed-vps-hosting\">Managed VPS Hosting<\/a> | <a href=\"https:\/\/www.resellerclub.com\/dedicated-server-hosting\">Dedicated Server Hosting<\/a> | <a href=\"https:\/\/www.resellerclub.com\/windows-dedicated-server-hosting\">Windows Dedicated Server<\/a> | <a href=\"https:\/\/www.resellerclub.com\/managed-dedicated-server-hosting\">Managed Dedicated Server<\/a> | <a href=\"https:\/\/www.resellerclub.com\/shared-hosting\">Linux Shared Hosting<\/a> | <a href=\"https:\/\/www.resellerclub.com\/windows-shared-hosting\">Windows Shared Hosting<\/a><\/p>\n<div class=\"fb-background-color\">\n\t\t\t  <div \n\t\t\t  \tclass = \"fb-comments\" \n\t\t\t  \tdata-href = \"https:\/\/www.resellerclub.com\/blog\/user-testing-introduction-benefits-how-to-create-best-practices\/\"\n\t\t\t  \tdata-numposts = \"10\"\n\t\t\t  \tdata-lazy = \"true\"\n\t\t\t\tdata-colorscheme = \"light\"\n\t\t\t\tdata-order-by = \"social\"\n\t\t\t\tdata-mobile=true>\n\t\t\t  <\/div><\/div>\n\t\t  <style>\n\t\t    .fb-background-color {\n\t\t\t\tbackground:  !important;\n\t\t\t}\n\t\t\t.fb_iframe_widget_fluid_desktop iframe {\n\t\t\t    width: 100% !important;\n\t\t\t}\n\t\t  <\/style>\n\t\t  ","protected":false},"excerpt":{"rendered":"<p>Testing is important before any launch &#8211; be it for a product, a website, a webpage, a TV show or even a game. Testing for a webpage allows you to find loopholes, to see if the goal of the page is achieved easily, to test if navigation is understood etc. If you\u2019re a developer, you\u2019ve<\/p>\n","protected":false},"author":40,"featured_media":16965,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_has_post_settings":[],"_rc_manual_related_posts":[],"footnotes":""},"categories":[1527,1523],"tags":[4333,4337,4329,1303],"hashtags":[],"class_list":["post-16949","post","type-post","status-publish","format-standard","has-post-thumbnail","category-featured-post","category-development","tag-online-testing","tag-online-user-testing","tag-user-testing","tag-web-development"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>User Testing: Introduction, Benefits, How-to-Create &amp; Best Practices<\/title>\n<meta name=\"description\" content=\"Subscribe to the official ResellerClub Blog for tips on your Web Design and Development business. Get updates on Digital Marketing, Doamins and Hosting offers!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.resellerclub.com\/blog\/user-testing-introduction-benefits-how-to-create-best-practices\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"User Testing: Introduction, Benefits, How-to-Create &amp; Best Practices\" \/>\n<meta property=\"og:description\" content=\"Subscribe to the official ResellerClub Blog for tips on your Web Design and Development business. Get updates on Digital Marketing, Doamins and Hosting offers!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.resellerclub.com\/blog\/user-testing-introduction-benefits-how-to-create-best-practices\/\" \/>\n<meta property=\"og:site_name\" content=\"ResellerClub Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/profile.php?id=100005889763273\" \/>\n<meta property=\"article:published_time\" content=\"2017-05-19T07:17:05+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-10-24T14:23:03+00:00\" \/>\n<meta name=\"author\" content=\"Amrita\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Amrita\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.resellerclub.com\\\/blog\\\/user-testing-introduction-benefits-how-to-create-best-practices\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.resellerclub.com\\\/blog\\\/user-testing-introduction-benefits-how-to-create-best-practices\\\/\"},\"author\":{\"name\":\"Amrita\",\"@id\":\"https:\\\/\\\/www.resellerclub.com\\\/blog\\\/#\\\/schema\\\/person\\\/3022c632f8c79376e89b21ebd7e3c777\"},\"headline\":\"User Testing: Introduction, Benefits, How-to-Create &#038; Best Practices\",\"datePublished\":\"2017-05-19T07:17:05+00:00\",\"dateModified\":\"2025-10-24T14:23:03+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.resellerclub.com\\\/blog\\\/user-testing-introduction-benefits-how-to-create-best-practices\\\/\"},\"wordCount\":1408,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/www.resellerclub.com\\\/blog\\\/user-testing-introduction-benefits-how-to-create-best-practices\\\/#primaryimage\"},\"thumbnailUrl\":\"\",\"keywords\":[\"online testing\",\"online user testing\",\"user testing\",\"Web Development\"],\"articleSection\":[\"Featured Post\",\"Web Development Blogs\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.resellerclub.com\\\/blog\\\/user-testing-introduction-benefits-how-to-create-best-practices\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.resellerclub.com\\\/blog\\\/user-testing-introduction-benefits-how-to-create-best-practices\\\/\",\"url\":\"https:\\\/\\\/www.resellerclub.com\\\/blog\\\/user-testing-introduction-benefits-how-to-create-best-practices\\\/\",\"name\":\"User Testing: Introduction, Benefits, How-to-Create & Best Practices\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.resellerclub.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.resellerclub.com\\\/blog\\\/user-testing-introduction-benefits-how-to-create-best-practices\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.resellerclub.com\\\/blog\\\/user-testing-introduction-benefits-how-to-create-best-practices\\\/#primaryimage\"},\"thumbnailUrl\":\"\",\"datePublished\":\"2017-05-19T07:17:05+00:00\",\"dateModified\":\"2025-10-24T14:23:03+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.resellerclub.com\\\/blog\\\/#\\\/schema\\\/person\\\/3022c632f8c79376e89b21ebd7e3c777\"},\"description\":\"Subscribe to the official ResellerClub Blog for tips on your Web Design and Development business. 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