{"id":17723,"date":"2017-08-01T19:22:09","date_gmt":"2017-08-01T13:52:09","guid":{"rendered":"https:\/\/blog.resellerclub.com\/?p=17723"},"modified":"2026-05-22T10:26:09","modified_gmt":"2026-05-22T10:26:09","slug":"top-three-ways-to-optimize-your-wordpress-blog-for-search-engines","status":"publish","type":"post","link":"https:\/\/www.resellerclub.com\/blog\/top-three-ways-to-optimize-your-wordpress-blog-for-search-engines\/","title":{"rendered":"Top Three Ways to Optimize Your WordPress Blog for Search Engines"},"content":{"rendered":"<p><strong>Why SEO?<\/strong><\/p>\n<p>Search engine optimization (SEO) is the professional effort to ensure your website will come up at the top of a Google, Bing or other search engines. Why should you care about SEO? Well, why did you create your website in the first place? The goal of a website is to be seen, whether it&#8217;s to sell a product or service, showcase your skills, or monetize a blog on WordPress.<\/p>\n<p>But SEO is complicated, and the algorithms behind the search engines change. That&#8217;s because there are ways to game the search engines. These techniques are generally frowned upon, and they don&#8217;t work very well for very long.<\/p>\n<p>Techniques such as keyword stuffing (where one or two words are repeated ad nauseam until the writing itself crumbles into an inarticulate mess) are just one example of \u201cBlack Hat SEO.\u201d While they may push you to the top of the heap for a second, as soon as the rules for SEO change, you\u2019ll plummet to the depths of the search query, perhaps never to be heard from again.<\/p>\n<p>There have been many conflicting e-books published about the SEO techniques you should be using. In practice, it can be confusing to the point of not even knowing where to start. Before you get too frustrated, take a peek at our top three tips on optimizing your WordPress blog for SEO.<br \/>\n<iframe loading=\"lazy\" class=\"giphy-embed\" src=\"https:\/\/giphy.com\/embed\/xUA7aTggp6pGDHlQ4g\" width=\"480\" height=\"375\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><b>Tip 1: Publish High-Quality, Keyword-Driven Content<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Now it\u2019s not just content\u2014it\u2019s really <\/span><a href=\"\/blog\/9-content-marketing-ideas-to-make-your-content-rule-in-2017\/\"><i><span style=\"font-weight: 400;\">awesome<\/span><\/i><span style=\"font-weight: 400;\"> content<\/span><\/a><span style=\"font-weight: 400;\"> that\u2019s a bit longer than the old school 500-word blogs. Today, the length of the post is not quite as important as the quality of what you\u2019re writing. In fact, mixing the length of good quality posts will actually make your site rank higher. But how will you know what to write? At SevenAtoms, our answer is <\/span><a href=\"https:\/\/www.sevenatoms.com\/blog\/how-to-find-long-tail-keywords-a-beginners-guide\"><span style=\"font-weight: 400;\">long-tail keywords<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Long-tail keywords are actually several words that are very relevant to your website, market, and mission. Because they are highly subjective and niche-focused to your particular product, they are low key, yet quite valuable in the SEO world. Let\u2019s say we\u2019re building a website for a client that sells pianos. We want to focus on finding low-competition niche keywords that our target audience might search for. For example, \u201cbest piano brands,\u201d \u201cbaby grand vs upright,\u201d or \u201ctips for buying a piano.\u201d You can use tools like Google Keyword Planner and <\/span><a href=\"https:\/\/landing.semrush.com\/keyword-research-tool-3\/usa.html?kw=longtail_keyword_research&amp;cmp=US_SRCH_Longtail_Volume_EN&amp;label=Keyword_Research&amp;Network=g&amp;gclid=Cj0KEQjwkZfLBRCzg-69tJy84N8BEiQAffAwqn2EznN9N0Co9QZq39LKWfqLwOSw_a9jMMtRJ9oKYH0aAkBB8P8HAQ\"><span style=\"font-weight: 400;\">SEM Rush<\/span><\/a><span style=\"font-weight: 400;\"> to help you find your long-tail keywords.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-17725\" src=\"\/blog\/wp-content\/uploads\/2017\/08\/optimize-2.png\" alt=\"\" width=\"620\" height=\"202\"><\/p>\n<p><span style=\"font-weight: 400;\">Once you have the long-tail keyword, it\u2019s time to circle back to that content. Now you can write articles that touch upon the long-tail keyword, which is a definite must-do for improving your rankings.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-17727\" src=\"\/blog\/wp-content\/uploads\/2017\/08\/optimize-3.png\" alt=\"\" width=\"634\" height=\"302\"><\/p>\n<p><b>Tip 2: Work on your SEO Plugins for Higher Rankings<\/b><\/p>\n<p><span style=\"font-weight: 400;\">One of the easiest ways to drive SEO for your WordPress site is to install a plugin. We have picked out our favorites for your consideration:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><a href=\"https:\/\/wordpress.org\/plugins\/wordpress-seo\/\"><span style=\"font-weight: 400;\">Yoast<\/span><\/a><span style=\"font-weight: 400;\"> rhymes with toast, and that\u2019s exactly what competing websites are going to be if you install this plugin. It will let you properly assign keywords, and make sure meta descriptions, title, subheadings, and images are optimized for search engines.<\/span><\/li>\n<li style=\"font-weight: 400;\"><a href=\"https:\/\/wordpress.org\/plugins\/seo-ultimate\/\"><span style=\"font-weight: 400;\">SEO Ultimate<\/span><\/a><span style=\"font-weight: 400;\"> is well named. It offers the features found in Yoast plus some extras like linking functions and a nice highlight of your Google+ profile in search engine results.<\/span><\/li>\n<li style=\"font-weight: 400;\"><a href=\"https:\/\/www.joomunited.com\/wordpress-products\/wp-meta-seo\"><span style=\"font-weight: 400;\">WP Meta SEO<\/span><\/a><span style=\"font-weight: 400;\"> has a whole dashboard full of useful tools to improve your search rankings. It scores the component parts of your website and then tells you how to improve by resizing images, carving down your meta description, highlighting 404 errors, and much more.<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-17729\" src=\"\/blog\/wp-content\/uploads\/2017\/08\/optimize-4.png\" alt=\"\" width=\"634\" height=\"381\"><\/p>\n<p><a href=\"https:\/\/www.joomunited.com\/wordpress-products\/wp-meta-seo\"><span style=\"font-weight: 400;\">Source<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Can SEO be this easy? Actually, yes.<\/span><\/p>\n<p><b>Tip 3: Optimize Images and Videos<\/b><\/p>\n<p><span style=\"font-weight: 400;\">In addition to making your site more visually groovy, adding videos and images will help you rank higher in searches. For instance, if we were to write a blog post on baby grands vs. uprights, it might be cool to add a few videos of people playing each piano type. But it\u2019s just as important to make sure these files aren\u2019t too large to <\/span><a href=\"\/blog\/how-to-limit-bandwidth-usage-on-your-website-improve-load-speeds\/\"><span style=\"font-weight: 400;\">load properly<\/span><\/a><span style=\"font-weight: 400;\">. If your site is a slow-loader, you\u2019ll bomb on SEO. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here are a few more ways to optimize your images and video:<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Make sure you save your file with a real descriptor of the image, with the keyword in the document title. <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Make your images responsive, meaning they automatically scale to mobile. You can use the <\/span><a href=\"https:\/\/wordpress.org\/plugins\/ricg-responsive-images\/\"><span style=\"font-weight: 400;\">RICG Responsive Images<\/span><\/a><span style=\"font-weight: 400;\"> plugin to make this happen. As an alternative, upgrade your WordPress to version 4.4, where all images are responsive by default.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">While you\u2019re at it, reduce the scaled image to its smallest file size. You can use <\/span><a href=\"https:\/\/kraken.io\"><span style=\"font-weight: 400;\">Kracken.io<\/span><\/a><span style=\"font-weight: 400;\"> to make this happen.<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-17731\" src=\"\/blog\/wp-content\/uploads\/2017\/08\/optimize-5.png\" alt=\"\" width=\"640\" height=\"339\"><\/p>\n<p><a href=\"https:\/\/kraken.io\/\"><span style=\"font-weight: 400;\">Source<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">When you&#8217;re finally ready to add images to your site, make sure the images fit where you&#8217;re dropping them in. Don&#8217;t be random\u2014random is bad in SEO. You should also add captions that go with the image and the text. You don&#8217;t have to add captions to every picture, but when you do, it should be a natural part of the site.<\/span><\/p>\n<p><b>Final Takeaways<\/b><\/p>\n<p><span style=\"font-weight: 400;\">So, there you have it. The truth is that SEO not only makes sense, but there are also plenty of tools in the market that can help you capitalize on the phenomenon to improve traffic to your WordPress blog. Following even the few steps outlined in this article will improve your conversions and shore up your WordPress fan base.<\/span><\/p>\n<h2>Reseller Club Hosting Services<\/h2>\n<p><a href=\"https:\/\/www.resellerclub.com\/reseller-hosting\">Reseller Hosting<\/a> | <a href=\"https:\/\/www.resellerclub.com\/windows-reseller-hosting\">Windows Reseller Hosting<\/a> | <a href=\"https:\/\/www.resellerclub.com\/cloud-hosting\">Cloud Hosting<\/a> | <a href=\"https:\/\/www.resellerclub.com\/vps-hosting\">VPS Hosting<\/a> | <a href=\"https:\/\/www.resellerclub.com\/managed-vps-hosting\">Managed VPS Hosting<\/a> | <a href=\"https:\/\/www.resellerclub.com\/dedicated-server-hosting\">Dedicated Server Hosting<\/a> | <a href=\"https:\/\/www.resellerclub.com\/windows-dedicated-server-hosting\">Windows Dedicated Server<\/a> | <a href=\"https:\/\/www.resellerclub.com\/managed-dedicated-server-hosting\">Managed Dedicated Server<\/a> | <a href=\"https:\/\/www.resellerclub.com\/shared-hosting\">Linux Shared Hosting<\/a> | <a href=\"https:\/\/www.resellerclub.com\/windows-shared-hosting\">Windows Shared Hosting<\/a><\/p>\n<div class=\"fb-background-color\">\n\t\t\t  <div \n\t\t\t  \tclass = \"fb-comments\" \n\t\t\t  \tdata-href = \"https:\/\/www.resellerclub.com\/blog\/top-three-ways-to-optimize-your-wordpress-blog-for-search-engines\/\"\n\t\t\t  \tdata-numposts = \"10\"\n\t\t\t  \tdata-lazy = \"true\"\n\t\t\t\tdata-colorscheme = \"light\"\n\t\t\t\tdata-order-by = \"social\"\n\t\t\t\tdata-mobile=true>\n\t\t\t  <\/div><\/div>\n\t\t  <style>\n\t\t    .fb-background-color {\n\t\t\t\tbackground:  !important;\n\t\t\t}\n\t\t\t.fb_iframe_widget_fluid_desktop iframe {\n\t\t\t    width: 100% !important;\n\t\t\t}\n\t\t  <\/style>\n\t\t  ","protected":false},"excerpt":{"rendered":"<p>Why SEO? Search engine optimization (SEO) is the professional effort to ensure your website will come up at the top of a Google, Bing or other search engines. Why should you care about SEO? Well, why did you create your website in the first place? The goal of a website is to be seen, whether<\/p>\n","protected":false},"author":87,"featured_media":17733,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1529],"tags":[776,850,671,4517,410],"hashtags":[],"class_list":{"0":"post-17723","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-marketing","8":"tag-search-engine","9":"tag-search-engine-marketing","10":"tag-seo","11":"tag-seo-marketing","12":"tag-wordpress"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Top Three Ways to Optimize Your WordPress Blog for Search Engines<\/title>\n<meta name=\"description\" content=\"Learn three effective ways to optimize your WordPress blog for search engines and improve visibility, rankings, and organic website traffic online.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.resellerclub.com\/blog\/top-three-ways-to-optimize-your-wordpress-blog-for-search-engines\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Top Three Ways to Optimize Your WordPress Blog for Search Engines\" \/>\n<meta property=\"og:description\" content=\"Learn three effective ways to optimize your WordPress blog for search engines and improve visibility, rankings, and organic website traffic online.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.resellerclub.com\/blog\/top-three-ways-to-optimize-your-wordpress-blog-for-search-engines\/\" \/>\n<meta property=\"og:site_name\" content=\"ResellerClub Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/profile.php?id=100005889763273\" \/>\n<meta property=\"article:published_time\" content=\"2017-08-01T13:52:09+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-05-22T10:26:09+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Andy Beohar\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.resellerclub.com\/blog\/#website\",\"url\":\"https:\/\/www.resellerclub.com\/blog\/\",\"name\":\"ResellerClub Blog\",\"description\":\"Web Hosting &amp; 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