{"id":17775,"date":"2017-08-10T17:43:44","date_gmt":"2017-08-10T12:13:44","guid":{"rendered":"https:\/\/blog.resellerclub.com\/?p=17775"},"modified":"2018-04-25T14:11:46","modified_gmt":"2018-04-25T08:41:46","slug":"the-power-of-video-marketing-and-how-to-use-it","status":"publish","type":"post","link":"https:\/\/www.resellerclub.com\/blog\/the-power-of-video-marketing-and-how-to-use-it\/","title":{"rendered":"The Power of Video Marketing and How to Use It"},"content":{"rendered":"<h3><em><span style=\"color: #808080;\">\u201c\u00a0Video can show you something (like an instructional video on YouTube), take you somewhere (like a culture video you show prospective employees) or introduce you to somebody (with a testimonial or any other time you\u2019re relying on personal credibility).\u201d <\/span><\/em><\/h3>\n<p><span style=\"color: #808080;\">-business2community.com<\/span><\/p>\n<h3><\/h3>\n<p><span style=\"font-weight: 400;\">Here\u2019s a short overview of what you can expect in this blog The Power of Video Marketing :<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\"><a href=\"#why\">Importance of video marketing<\/a><\/span><\/li>\n<li><span style=\"font-weight: 400;\"><a href=\"#how\">How to do video marketing right:<\/a><\/span><\/li>\n<\/ul>\n<ol>\n<li><span style=\"font-weight: 400;\"><a href=\"#plan\">The Plan<\/a><\/span><\/li>\n<li><span style=\"font-weight: 400;\"><a href=\"#resources\">Resources<\/a><\/span><\/li>\n<li><span style=\"font-weight: 400;\"><a href=\"#Content\">Content<\/a><\/span><\/li>\n<li><span style=\"font-weight: 400;\"><a href=\"#length\">Length<\/a><\/span><\/li>\n<li><span style=\"font-weight: 400;\"><a href=\"#calls\">Calls-to-action<\/a><\/span><\/li>\n<li><span style=\"font-weight: 400;\"><a href=\"#video\">Video feedback<\/a><\/span><\/li>\n<li><span style=\"font-weight: 400;\"><a href=\"#platform\">Platform<\/a><\/span><\/li>\n<li><span style=\"font-weight: 400;\"><a href=\"#optimization\">Optimization<\/a><\/span><\/li>\n<li><span style=\"font-weight: 400;\"><a href=\"#promotion\">Promotion<\/a><\/span><\/li>\n<li><span style=\"font-weight: 400;\"><a href=\"#analytics\">Analytics<\/a><\/span><\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n<h3 id=\"why\"><span style=\"color: #808080;\"><b>Importance of video marketing:<\/b><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Video marketing in 2017 is not merely a trend but the primary way content is consumed by millions of people every day. It fills up the news feed of every major social media platform from Facebook to YouTube, Instagram, Snapchat, Twitter as well as news and information sites. It is now rare to find a piece of news content bereft of an accompanying video.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Staying ahead in the game with video marketing is important for all modern marketers-<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-thumbnail wp-image-17715 aligncenter\" src=\"\/blog\/wp-content\/uploads\/2017\/08\/img9-356x200.jpg\" alt=\"\" width=\"356\" height=\"200\" \/><\/p>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">Source : vimeo.com<\/span><\/p>\n<ul>\n<li>\n<h4><span style=\"color: #808080;\"><b>Over 8 billion videos or 100 million hours of videos are watched on Facebook every day (TechCrunch, 2016)<\/b><\/span><\/h4>\n<\/li>\n<li>\n<h4><b><\/b><span style=\"color: #808080;\"><b>More than 500 million hours of videos are watched on YouTube every day (Business Insider, 2016)<\/b><\/span><\/h4>\n<\/li>\n<li>\n<h4><b><\/b><span style=\"color: #808080;\"><b>Searches related to \u201chow to\u201d on YouTube grew 70% from 2014 to 2015 (Google, 2015)<\/b><\/span><\/h4>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><strong>For consumers, video is :<\/strong><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The easiest content form of content to understand<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The most engaging form of content<\/span><\/li>\n<\/ul>\n<p><strong>For marketers, video can lead to :<\/strong><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">An increase in web traffic<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">A boost in conversions (Landing pages with videos can increase conversions by 80% revealed a study by eyeviewdigital.com. Visually engaging content makes people stay longer on pages<\/span><\/li>\n<\/ul>\n<h3><\/h3>\n<h3 id=\"how\"><span style=\"color: #808080;\"><b>How to do video marketing right:<\/b><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Is there a formula for a successful video marketing campaign? Should you ape what other brands have done with their viral videos? Should your video always be funny or political or push a social cause? <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Getting the angle right is crucial. An online audience today is like a monster that can carry you to fame by taking your video viral or drown you in the ocean of bad content where slander lasts forever.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Elements to consider:<\/span><\/p>\n<p>&nbsp;<\/p>\n<ol>\n<li>\n<h4 id=\"plan\"><b>Your plan:<\/b><\/h4>\n<\/li>\n<\/ol>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-17781 \" src=\"\/blog\/wp-content\/uploads\/2017\/08\/25703194841_11bd10723f_b.jpg\" width=\"467\" height=\"311\" \/><\/p>\n<p><span style=\"font-weight: 400;\">While considering video in your marketing plan, consider :<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Your company\u2019s <\/span><b>brand vision<\/b><span style=\"font-weight: 400;\"> and guidelines<\/span><\/li>\n<li><span style=\"font-weight: 400;\">The <\/span><b>goals<\/b><span style=\"font-weight: 400;\"> you wish to accomplish with your videos<\/span><\/li>\n<li><span style=\"font-weight: 400;\">How you want the videos to make your customers <\/span><b>feel<\/b><\/li>\n<li><span style=\"font-weight: 400;\">What your <\/span><b>target audience<\/b><span style=\"font-weight: 400;\"> really care about-product prices, promotions,new trends, product tutorials,industry updates?<\/span><\/li>\n<li><span style=\"font-weight: 400;\">How much <\/span><b>time and resources<\/b><span style=\"font-weight: 400;\"> you can dedicate to your video marketing plan<\/span><\/li>\n<li><span style=\"font-weight: 400;\">The <\/span><b>metrics<\/b><span style=\"font-weight: 400;\"> by which you would determine success of your video content<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ol start=\"2\">\n<li>\n<h4 id=\"resources\"><b>Resources:<\/b><\/h4>\n<\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Gather the logistics required based on your video marketing plan. <\/span><\/p>\n<p><b>Equipment:<\/b><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-17709 \" src=\"\/blog\/wp-content\/uploads\/2017\/08\/img4.jpg\" width=\"596\" height=\"397\" \/><\/p>\n<blockquote><p><i><span style=\"font-weight: 400;\">\u201cBefore you make a huge investment, we suggest that you \u00a0start out with point-and-shoot cameras, webcams or phone cameras to test how your audience reacts to the video qualities.\u201d<\/span><\/i><\/p><\/blockquote>\n<p><span style=\"font-weight: 400;\">Before you make a huge investment, we suggest that you \u00a0start out with point-and-shoot cameras, webcams or phone cameras to test how your audience reacts to the video qualities.The format of your video is hugely important here to decide this -the more informal the format, the more standard the equipment can be.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b>Human resources:<\/b><\/p>\n<p><span style=\"font-weight: 400;\">The minimum requirement for a video team would include a video editor and video content director\/producer.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-thumbnail wp-image-17785 aligncenter\" src=\"\/blog\/wp-content\/uploads\/2017\/08\/22177453782_0cca75f1c3_b-582x200.jpg\" alt=\"\" width=\"582\" height=\"200\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><b>How do you decide how many people you \u00a0need?<\/b><\/p>\n<p><span style=\"font-weight: 400;\">If your plan includes shooting people in your videos, you may need additional roles such as camera operator and light director, audio technician, etc. however, if your plan calls for production on a much smaller scale, some of these roles may call for multitasking within the existing video team. However, a larger team with specific roles allocated generally leads to a smoother outcome.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Getting a video online is not an expensive activity today. Anyone today can shoot a professional-looking video with equipment that does not cost a lot. If you are looking for more professional grade equipment, renting v. buying is a good option.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-17717\" src=\"\/blog\/wp-content\/uploads\/2017\/08\/img12.jpg\" width=\"424\" height=\"282\" \/><\/p>\n<p>&nbsp;<\/p>\n<ol start=\"3\">\n<li>\n<h4 id=\"Content\"><b> Content:<\/b><\/h4>\n<\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">The main thing to remember, of course, is that like all online content-if you don\u2019t get it right, it can last forever on the internet. Think of this when you plan and create your next video. Ensure that it will stand proudly through time.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Also, <\/span><\/p>\n<p><b>Don\u2019t sell &#8211; <\/b><span style=\"font-weight: 400;\">Aim to educate and entertain v. selling. <\/span><\/p>\n<p><b>The hook-<\/b><span style=\"font-weight: 400;\">The first few seconds are crucial. Your video should hook viewers to watch the entire video through to your end slate with your call-to-actions. A good idea would be to announce that a contest would be held at the end of the video based on content shared through the session. <\/span><\/p>\n<p>&nbsp;<\/p>\n<ol start=\"4\">\n<li>\n<h4 id=\"length\"><b> Length:<\/b><\/h4>\n<\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">In short, the shorter the video, the better. Online attention spans are smaller so a short, crisp video with great content will be a winner. You can also test versions of a video with different lengths to see how well each performs with your target audience. <\/span><\/p>\n<p>&nbsp;<\/p>\n<ol start=\"5\">\n<li>\n<h4 id=\"calls\"><b>Calls-to-action:<\/b><\/h4>\n<\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Based on the goals in your plan, insert a call-to-action such as shares, likes, subscriptions etc. This can be added at the end or strategically inserted in the middle of the video. Just make sure not to bombard viewers with large, distracting CTAs.<\/span><\/p>\n<p>&nbsp;<\/p>\n<ol start=\"6\">\n<li>\n<h4 id=\"video\"><b> Video Feedback:<\/b><\/h4>\n<\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">How good your call-to-action is would play a huge role in the amount of eyeballs your video will \u00a0garner. On Facebook for example, you can encourage viewers to react to a video with \u2018love\u2019 or \u2018wow\u2019 if they really liked it. On platforms such as YouTube, you can make use of elements such as Cards to create a poll to garner deeper feedback to the video. We\u2019ll also share a list of analytics that can help you garner the video\u2019s success.<\/span><\/p>\n<p>&nbsp;<\/p>\n<ol start=\"7\">\n<li>\n<h4 id=\"platform\"><b> Platform:<\/b><\/h4>\n<\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Video does not necessarily work the same way on each platform. Tailor your strategy for each platform such as Facebook, YouTube, Twitter, Instagram etc.<\/span><\/p>\n<p>&nbsp;<\/p>\n<ol start=\"8\">\n<li>\n<h4 id=\"optimization\"><b> Optimization:<\/b><\/h4>\n<\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Once your video is ready, make sure you upload it to YouTube to boost your search engine ranking. Add the right keywords to your title, description and tags. Insert a transcript for your video if possible. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Video search has an exciting development with the new Google Cloud Video Intelligence API. The API lets you tag the video\u2019s individual objects inside a video including text, emoticons, characters, location etc. The API, in short, will let users search for every moment within your video file.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-17705 \" src=\"\/blog\/wp-content\/uploads\/2017\/08\/img1.png\" width=\"495\" height=\"234\" \/><\/p>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">The Google Cloud Video Intelligence API in action<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-17707 \" src=\"\/blog\/wp-content\/uploads\/2017\/08\/img2.png\" width=\"522\" height=\"258\" \/><\/p>\n<p>&nbsp;<\/p>\n<ol start=\"9\">\n<li>\n<h4 id=\"promotion\"><b> Promotion:<\/b><\/h4>\n<\/li>\n<\/ol>\n<p><b>Use social media: <\/b><span style=\"font-weight: 400;\">Once your video is ready, use other channels such as \u00a0blogs, links on SlideShare, etc. to promote your content. <\/span><\/p>\n<p><b>Use snippets: <\/b><span style=\"font-weight: 400;\">A good idea would be to take snippets of the main video and share it for more reach. <\/span><\/p>\n<p><b>Adapt to each platform: <\/b><span style=\"font-weight: 400;\">Each platform will require a different strategy to increase your video\u2019s views. For example, you can encourage subscription on YouTube by adding a card which prompts users to enable the &#8216;bell&#8217; on YouTube to get notified whenever your channel uploads a new video. Facebook allows you to add a short video as your cover image.<\/span><\/p>\n<p><b>Be a comment-ninja! <\/b><span style=\"font-weight: 400;\">You should closely monitor all comments made about your video and respond accordingly. Reach out to those with stronger reactions (both positive and negative) to start meaningful conversations. <\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-17719 \" src=\"\/blog\/wp-content\/uploads\/2017\/08\/img15.png\" width=\"454\" height=\"264\" \/><\/p>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">A video card added to our TechTalks video<\/span><\/p>\n<ol start=\"10\">\n<li>\n<h4 id=\"analytics\"><b>Analytics:<\/b><\/h4>\n<\/li>\n<\/ol>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-17713\" src=\"\/blog\/wp-content\/uploads\/2017\/08\/img8.png\" width=\"496\" height=\"372\" \/><\/p>\n<p><span style=\"font-weight: 400;\">While metrics like views, likes, comments, shares are visible signs of a videos reach and success\/failure-for a business, the metric below will give you greater insight into how well your video is really being received:<\/span><\/p>\n<ul>\n<li><b>Percentage of video viewed<\/b><\/li>\n<li><b>Subscription growth<\/b><span style=\"font-weight: 400;\"> (from the time of your video release)<\/span><\/li>\n<li><b>Conversion data<\/b><span style=\"font-weight: 400;\"> &#8211; e.g.-Usage of unique coupon codes shared at the end of a product video<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">We hope you enjoyed this post &#8220;The Power of Video Marketing and How to Use It&#8221;. Let us know if you\u2019ve included \u2018video marketing\u2019 in your content plan or plan to start soon!<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<div class=\"fb-background-color\">\n\t\t\t  <div \n\t\t\t  \tclass = \"fb-comments\" \n\t\t\t  \tdata-href = \"https:\/\/www.resellerclub.com\/blog\/the-power-of-video-marketing-and-how-to-use-it\/\"\n\t\t\t  \tdata-numposts = \"10\"\n\t\t\t  \tdata-lazy = \"true\"\n\t\t\t\tdata-colorscheme = \"light\"\n\t\t\t\tdata-order-by = \"social\"\n\t\t\t\tdata-mobile=true>\n\t\t\t  <\/div><\/div>\n\t\t  <style>\n\t\t    .fb-background-color {\n\t\t\t\tbackground:  !important;\n\t\t\t}\n\t\t\t.fb_iframe_widget_fluid_desktop iframe {\n\t\t\t    width: 100% !important;\n\t\t\t}\n\t\t  <\/style>\n\t\t  ","protected":false},"excerpt":{"rendered":"<p>\u201c\u00a0Video can show you something (like an instructional video on YouTube), take you somewhere (like a culture video you show prospective employees) or introduce you to somebody (with a testimonial or any other time you\u2019re relying on personal credibility).\u201d -business2community.com Here\u2019s a short overview of what you can expect in this blog The Power of<\/p>\n","protected":false},"author":53,"featured_media":17787,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1527,1529],"tags":[4545,4397,1228,4541,4537,4549],"hashtags":[],"class_list":{"0":"post-17775","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-featured-post","8":"category-marketing","9":"tag-analytics","10":"tag-content-marketing","11":"tag-social-media","12":"tag-video","13":"tag-video-marketing","14":"tag-webinars"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Power of Video Marketing and How to Use It<\/title>\n<meta name=\"description\" content=\"Video marketing today is not merely a trend but the primary way content is consumed by millions of people. This post tries to show you how to do it right.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.resellerclub.com\/blog\/the-power-of-video-marketing-and-how-to-use-it\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Power of Video Marketing and How to Use It\" \/>\n<meta property=\"og:description\" content=\"Video marketing today is not merely a trend but the primary way content is consumed by millions of people. This post tries to show you how to do it right.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.resellerclub.com\/blog\/the-power-of-video-marketing-and-how-to-use-it\/\" \/>\n<meta property=\"og:site_name\" content=\"ResellerClub Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/profile.php?id=100005889763273\" \/>\n<meta property=\"article:published_time\" content=\"2017-08-10T12:13:44+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-04-25T08:41:46+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Tanya Noronha\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.resellerclub.com\/blog\/#website\",\"url\":\"https:\/\/www.resellerclub.com\/blog\/\",\"name\":\"ResellerClub Blog\",\"description\":\"Web Hosting &amp; Domains\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.resellerclub.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/www.resellerclub.com\/blog\/the-power-of-video-marketing-and-how-to-use-it\/#primaryimage\",\"inLanguage\":\"en-US\",\"url\":\"\",\"contentUrl\":\"\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.resellerclub.com\/blog\/the-power-of-video-marketing-and-how-to-use-it\/#webpage\",\"url\":\"https:\/\/www.resellerclub.com\/blog\/the-power-of-video-marketing-and-how-to-use-it\/\",\"name\":\"The Power of Video Marketing and How to Use It\",\"isPartOf\":{\"@id\":\"https:\/\/www.resellerclub.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.resellerclub.com\/blog\/the-power-of-video-marketing-and-how-to-use-it\/#primaryimage\"},\"datePublished\":\"2017-08-10T12:13:44+00:00\",\"dateModified\":\"2018-04-25T08:41:46+00:00\",\"author\":{\"@id\":\"https:\/\/www.resellerclub.com\/blog\/#\/schema\/person\/16ed77e00d0b86df4fe5ea9dbc5eacaf\"},\"description\":\"Video marketing today is not merely a trend but the primary way content is consumed by millions of people. 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