{"id":18367,"date":"2017-09-13T11:01:07","date_gmt":"2017-09-13T05:31:07","guid":{"rendered":"https:\/\/blog.resellerclub.com\/?p=18367"},"modified":"2026-05-22T10:33:43","modified_gmt":"2026-05-22T10:33:43","slug":"things-to-know-while-building-a-content-management-system","status":"publish","type":"post","link":"https:\/\/www.resellerclub.com\/blog\/things-to-know-while-building-a-content-management-system\/","title":{"rendered":"Building your own CMS: Here\u2019s what you should know"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">A Content Management System (CMS) is a software that enables you to create and manage digital content. It is a web application used to update pricing through its APIs, manage files, create content, manage images etc. to maintain your website or online portals . Examples of CMSes include Drupal, WordPress, Joomla and the like. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">When should you consider building your own CMS?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Some consider building their own CMSes in the following cases:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">For more control in terms of customisation &amp; to fit your required purpose (as you cannot modify a code from WordPress or an existing CMS)<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">If the existing CMSes available do not have the functionality they\u2019re looking for<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">For a CMS tailor-made to their businesses with features &amp; functionalities they require<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">For greater security as many popular CMSs are open source. However, paid CMSs that are available but might not necessarily meet business needs.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">While many companies &amp; individual developers have opted to build their own CMS, it\u2019s important to note that building one\u2019s own CMS can be a difficult, time-consuming and not to mention, an expensive task. If at all none of the available CMS giants (WordPress, Joomla, Drupal) meet your needs, only then consider building your own.<\/span><\/p>\n<h2>How can you make money with your own CMS?<\/h2>\n<p><span style=\"font-weight: 400;\">There are two ways a CMS can make you money: <\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Licensing &nbsp;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Support<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Most CMS companies charge a licensing fee for usage and\/or earn by providing technical support &amp; custom development. If you choose to make your CMS open-source, then you can earn through support and possibly through premium themes &amp; plugins.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There are benefits of open-source:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Code fixes submitted by others to rectify your CMS means you get free code<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Could have more customers in open source<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Customers risk little when they have more than just you to fix bugs\/ issues<\/span><\/li>\n<\/ul>\n<h2>How to plan building your own CMS<\/h2>\n<p><span style=\"font-weight: 400;\">Building a CMS is a huge project and will require proper planning &amp; execution. The <\/span><a href=\"\/blog\/managing-software-development-projects-with-scrum\/\"><span style=\"font-weight: 400;\">SCRUM approach<\/span><\/a><span style=\"font-weight: 400;\"> might be useful for:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Streamlining tasks<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Assigning tasks to team members<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Managing communication<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Allocating resources<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Setting deadlines &amp; goals<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Managing time<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Here\u2019s how you can start:<\/span><\/p>\n<h3>#1 Evaluate your Aim &amp; your Resources<\/h3>\n<p><span style=\"font-weight: 400;\">The first step in the planning process is to evaluate <\/span><i><span style=\"font-weight: 400;\">who <\/span><\/i><span style=\"font-weight: 400;\">your CMS is for &#8211; Is it for generic use or for a niche market? The answer to this question will help you decide on your feature list as well as evaluate your resources at hand. Resources include:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Developer team<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Skillset<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Time on hand<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Budget<\/span><\/li>\n<\/ul>\n<h3>#2 Prepare a Feature List<\/h3>\n<p><span style=\"font-weight: 400;\">It\u2019s a good idea to evaluate <\/span><i><span style=\"font-weight: 400;\">why <\/span><\/i><span style=\"font-weight: 400;\">you need to build your own CMS. Do this by creating a feature list of what you want your CMS to do. Categorize this into Frontend &amp; Backend.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Frontend could include:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Listing of products in a particular fashion<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Building a robust search functionality<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Homepage in a particular fashion or multiple themes for skinning<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Plugins for functionality<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Management panel would include:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Admin dashboard<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Dashboard login\/log out<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">List of products, pages<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Add new products, pages<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Edit existing files, dates, images, content<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Delete existing files, data, images, content<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Backend would include:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Database structure<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Server requirements<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Folder structure<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Security settings<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">File permissions<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Building modular architecture for functions that work independently of other functions on a basic core<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">While at this step, find out what are the functionalities you want to build that no other currently available CMS will give you.<\/span><\/p>\n<h3>#3 Decide on a roadmap &amp; milestones for each module<\/h3>\n<p><span style=\"font-weight: 400;\">Now that you\u2019ve created a feature list, you need to evaluate how much time you\u2019re going to invest in building this CMS and if it\u2019s worth the effort.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The few companies in the world who\u2019ve built CMSes have spent a considerable amount of time doing so. A CMS could take years to build, depending on the team of developers, their skillset etc. I\u2019ve come across far too many case studies of developers building their own product and recommending not doing so like <\/span><a href=\"https:\/\/blog.intracto.com\/how-to-write-your-own-cms-and-why-you-shouldnt\"><span style=\"font-weight: 400;\">this one<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However if you do decide to go ahead and build a CMS, probably plan it phase wise. Figure out which features you want to roll out in Phase I, Phase II etc. This can enable you to launch your product early while still letting your customers know there\u2019s more to expect.<\/span><\/p>\n<h2>How to Market a CMS?<\/h2>\n<p><span style=\"font-weight: 400;\">The CMS you\u2019ve built could be for your own use or to distribute commercially. If it is to distribute commercially, assess if your CMS is for a niche audience or for the generic audience. If it is for a niche audience, you will need a slightly different marketing approach: <\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Advertise on Search Engine Marketing (SEM) with banners targeted to the specific industry<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Targeted Facebook ads to that industry<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Email marketing to a mailing list of those in the niche industry<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">If you wish to distribute your CMS to a wide audience, you will need to target the pain points of existing CMSs that your CMS solves. The USP of your CMS should be clear. Here are some tips to get the word out:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\">\n<h3>Blog about it<\/h3>\n<p><span style=\"font-weight: 400;\"> A good way to get the word out about your squeaky new CMS is to blog about it. Set up a blog to share content about the features, pricing, why it\u2019s different from other CMSs &amp; more. A blog is an important channel to market your product. Additionally, it\u2019s free.<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\">\n<h3>Issue a press release<\/h3>\n<p><span style=\"font-weight: 400;\"> A press release is always a good way to get exposure for a new product, an event or a CMS. The key is to write a good, meaty press release that\u2019s newsworthy.<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\">\n<h3>Make use of forums<\/h3>\n<p><span style=\"font-weight: 400;\"> There are a bunch of forums and discussion groups online dedicated to web developers, designers, coders who would be interested in new CMSs. Also look for platforms where pain points of existing CMSs are discussed. Here are some I can recommend:<\/span><\/li>\n<\/ul>\n<ul>\n<ul>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Quora (search for questions related to CMSs or even start a blog there)<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Web Hosting Talk<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Google Community<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Web Dev Forums<\/span><\/li>\n<\/ul>\n<\/ul>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\">\n<h3>Do the same with social media<\/h3>\n<p><span style=\"font-weight: 400;\"> Like forums, social media gives you a wide reach. Create a product page &amp; give regular, relevant updates about your CMS &#8211; upgrades, added features etc. Invite your contacts to follow the page, engage with customers, answer queries about the product etc.<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\">\n<h3>Use email marketing<\/h3>\n<p><span style=\"font-weight: 400;\"> Email marketing is another great way to target potential customers, especially if your CMS is for a niche audience. Your first step is to put together a mailing list with such customers. With email marketing, you can send updates, upgrades, product features etc.<\/span><\/li>\n<\/ul>\n<h2>Conclusion<\/h2>\n<p><span style=\"font-weight: 400;\">Building a CMS is a mammoth task. Once a CMS owner, you will need to look at integrations with third parties, how to sustain your product, funding for the project, maintenance cost &amp; compliance &amp; a creating workable, evolving CMS solution. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you\u2019re considering building a CMS or currently are, we\u2019d love to hear your thoughts &amp; learnings in the comments section below. <\/span><\/p>\n<h2>Reseller Club Hosting Services<\/h2>\n<p><a href=\"https:\/\/www.resellerclub.com\/reseller-hosting\">Reseller Hosting<\/a> | <a href=\"https:\/\/www.resellerclub.com\/windows-reseller-hosting\">Windows Reseller Hosting<\/a> | <a href=\"https:\/\/www.resellerclub.com\/cloud-hosting\">Cloud Hosting<\/a> | <a href=\"https:\/\/www.resellerclub.com\/vps-hosting\">VPS Hosting<\/a> | <a href=\"https:\/\/www.resellerclub.com\/managed-vps-hosting\">Managed VPS Hosting<\/a> | <a href=\"https:\/\/www.resellerclub.com\/dedicated-server-hosting\">Dedicated Server Hosting<\/a> | <a href=\"https:\/\/www.resellerclub.com\/windows-dedicated-server-hosting\">Windows Dedicated Server<\/a> | <a href=\"https:\/\/www.resellerclub.com\/managed-dedicated-server-hosting\">Managed Dedicated Server<\/a> | <a href=\"https:\/\/www.resellerclub.com\/shared-hosting\">Linux Shared Hosting<\/a> | <a href=\"https:\/\/www.resellerclub.com\/windows-shared-hosting\">Windows Shared Hosting<\/a><\/p>\n<div class=\"fb-background-color\">\n\t\t\t  <div \n\t\t\t  \tclass = \"fb-comments\" \n\t\t\t  \tdata-href = \"https:\/\/www.resellerclub.com\/blog\/things-to-know-while-building-a-content-management-system\/\"\n\t\t\t  \tdata-numposts = \"10\"\n\t\t\t  \tdata-lazy = \"true\"\n\t\t\t\tdata-colorscheme = \"light\"\n\t\t\t\tdata-order-by = \"social\"\n\t\t\t\tdata-mobile=true>\n\t\t\t  <\/div><\/div>\n\t\t  <style>\n\t\t    .fb-background-color {\n\t\t\t\tbackground:  !important;\n\t\t\t}\n\t\t\t.fb_iframe_widget_fluid_desktop iframe {\n\t\t\t    width: 100% !important;\n\t\t\t}\n\t\t  <\/style>\n\t\t  ","protected":false},"excerpt":{"rendered":"<p>A Content Management System (CMS) is a software that enables you to create and manage digital content. It is a web application used to update pricing through its APIs, manage files, create content, manage images etc. to maintain your website or online portals . Examples of CMSes include Drupal, WordPress, Joomla and the like. When<\/p>\n","protected":false},"author":40,"featured_media":18391,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1527,1523],"tags":[648],"hashtags":[],"class_list":{"0":"post-18367","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-featured-post","8":"category-development","9":"tag-cms"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Building your own CMS: Here\u2019s what you should know<\/title>\n<meta name=\"description\" content=\"Learn important factors to consider while building a content management system, including scalability, usability, security, and performance optimization.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.resellerclub.com\/blog\/things-to-know-while-building-a-content-management-system\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Building your own CMS: Here\u2019s what you should know\" \/>\n<meta property=\"og:description\" content=\"Learn important factors to consider while building a content management system, including scalability, usability, security, and performance optimization.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.resellerclub.com\/blog\/things-to-know-while-building-a-content-management-system\/\" \/>\n<meta property=\"og:site_name\" content=\"ResellerClub Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/profile.php?id=100005889763273\" \/>\n<meta property=\"article:published_time\" content=\"2017-09-13T05:31:07+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-05-22T10:33:43+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Amrita\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.resellerclub.com\/blog\/#website\",\"url\":\"https:\/\/www.resellerclub.com\/blog\/\",\"name\":\"ResellerClub Blog\",\"description\":\"Web Hosting &amp; 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