{"id":18409,"date":"2017-09-18T19:51:31","date_gmt":"2017-09-18T14:21:31","guid":{"rendered":"https:\/\/blog.resellerclub.com\/?p=18409"},"modified":"2018-12-28T11:54:50","modified_gmt":"2018-12-28T06:24:50","slug":"get-most-out-of-your-facebook-reviews","status":"publish","type":"post","link":"https:\/\/www.resellerclub.com\/blog\/get-most-out-of-your-facebook-reviews\/","title":{"rendered":"Get Most Out of Your Facebook Reviews"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">One day a customer wrote this on our Facebook Page: <\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">\u2018This is such a fantastic time saving piece of tech. Saves so much time in developing sites\u2019 <\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">17 words of pure customer satisfaction. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">17 words perfectly describing our product.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">17 words of an actual benefit. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can\u2019t buy this. You can\u2019t force your customer love. It is a result of a transparent, two way appreciation between a product and a customer. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">And in order to reach, nurture and amplify the positive customer relationship you have to pay attention to Facebook and their reviews section. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Reviews and testimonials are part of any web presence and web designers need to particularly look at the trends in order to provide the best solutions for their clients. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Having in mind that most of the testimonial pages on the websites are strongly curated and poorly maintained, adding user generated content from social media platforms that actually updates regularly, can improve website&#8217;s\u2019 relevance and increase trust from the web visitors. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Therefore, paying attention what Facebook develops in this segment can be strongly utilised by web designers and their approach in building user-centric websites. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Before starting to see how to manage the Facebook reviews and sync them with websites, let\u2019s start by narrowing down the features provided by the Facebook reviews. <\/span><\/p>\n<ol>\n<li><b>The anatomy of a Facebook Review<\/b><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">By my definition a<\/span><b><i> Facebook review is a sentence, a word, or simply a star given by a person who had some kind of interaction with your company. <\/i><\/b><\/p>\n<p><span style=\"font-weight: 400;\">You might say that a Facebook review is like any other online review posted on any similar platform. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">But there is a difference. Actually there are few differences that the Facebook platform can contribute to make their reviews stand out in the crowd of social review platforms. <\/span><\/p>\n<p><b>Here are the most important ones: <\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><b>Huge access to a diverse audience: <\/b><span style=\"font-weight: 400;\">Facebook has the largest, the fastest growing network of more than 2 billion (yes that is a B) monthly active users, who all have access to your page and your Facebook reviews.<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\"><b>The Facebook reviews have the highest online authenticity. <\/b><span style=\"font-weight: 400;\">Most of the Facebook users invest in their Facebook profiles and you or your customers can more closely relate and trust to the written reviews by a Facebook user than any other user on any other review platform. To be more specific, Facebook reviews are the closest to the word of mouth concept and the trustworthiness that the recommendations have originating from your closests friends.<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\"><b>The Facebook reviews have a power to reach. <\/b><span style=\"font-weight: 400;\">Like no other reviews on the web, Facebook Reviews are not just accessible on the review section on your Facebook Page. They actually are spread across your Facebook audience, and can appear \u00a0in a notification to some of your fans, in the News Feed and help your Page to gain free, organic reach. <\/span><\/li>\n<li style=\"font-weight: 400;\"><b>The Facebook platform has the biggest potential to grow. <\/b><span style=\"font-weight: 400;\">Few months back the Facebook reviews were only available to local businesses. Now, they are \u00a0available to every Facebook Page no matter the category. This is a sign that Facebook is investing in their reviews platform. I suggest you start working on getting some before they decide to make them more and more important in search or the News Feed.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">To summarize, the anatomy of a Facebook review consists of: <\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Profile photo and a name linked to an actual Facebook user<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Review Stars<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Review Text<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Notification is sent to some of the friends of the reviewer<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The review appears on the top of the Facebook Page<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The review is served in the Facebook News Feed<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The review impacts the SEO of your Facebook Page<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The review impacts the ranking in the Facebook search results<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Option to edit the text and the stars<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Options to embed the Facebook Review on a website<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Option to view or link to the actual review<\/span><\/li>\n<\/ul>\n<ol start=\"2\">\n<li><b> Why Facebook Reviews<\/b><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">If you haven&#8217;t activated your Facebook Reviews yet, then here are some facts that might convince you to do it. <\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><a href=\"http:\/\/searchengineland.com\/88-consumers-trust-online-reviews-much-personal-recommendations-195803\"><span style=\"font-weight: 400;\">According to a study<\/span><\/a><span style=\"font-weight: 400;\">, 88% of people trust online reviews as much as personal recommendations. \u00a0\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><a href=\"http:\/\/www.socialmedialink.com\/blog\/72-Social-Media-Link%20Releases-Third%20Annual-Social-Recommendations-Index-to-Show-How-Consumer-Conversation-Impacts-Purchase\"><span style=\"font-weight: 400;\">In a survey<\/span><\/a><span style=\"font-weight: 400;\"> from Social recommendation Index, 71% of the people say trust Facebook reviews more than any other review platforms, such as the business websites which have 68% of the users\u2019 trust and online communities that have 66% of the web users\u2019 trust.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The same survey suggests that almost two-thirds of survey respondents are most likely to share via Facebook about their purchases. <\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">And again, if you do not rely on any study just think how you buy stuff. Are you reading any review, how do you choose a restaurant, a holiday destination? Have you ever read a review that convinced you to buy or maybe changed your opinion?! <\/span><\/p>\n<p><span style=\"font-weight: 400;\">If there is a one YES here, than you would probably start paying attention and consider investing resources in making the most out of your customers\u2019 reviews. <\/span><\/p>\n<ol start=\"3\">\n<li><b> Let\u2019s get started with Facebook Reviews<\/b><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">To get started with Facebook Reviews, first you will need to activate the Reviews tab on your Facebook page. Here is the simple step by step of the process: <\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Navigate to your Facebook Page, click on Settings and then click on \u2018Edit page\u2019<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-18415\" src=\"\/blog\/wp-content\/uploads\/2017\/09\/1.jpg\" alt=\"\" width=\"1025\" height=\"514\" \/><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Scroll down and click \u2018Add Tab\u2019<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-18417\" src=\"\/blog\/wp-content\/uploads\/2017\/09\/2.jpg\" alt=\"\" width=\"1025\" height=\"514\" \/><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">In the pop-up find the Reviews tab and click \u201cAdd Tab\u201d<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-18419\" src=\"\/blog\/wp-content\/uploads\/2017\/09\/3.jpg\" alt=\"\" width=\"645\" height=\"649\" \/><\/p>\n<p><span style=\"font-weight: 400;\">That&#8217;s it. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Now your Reviews tab is activated and you can start accepting Facebook reviews from your customers. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Once you are convinced that the Facebook reviews can make or break your business, you will need to understand how to make the most out of them. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Below are outlined <\/span><span style=\"font-weight: 400;\">actionable tips to get your Facebook Reviews strategy rolling. <\/span><\/p>\n<ol start=\"4\">\n<li><b> How to get more Facebook Reviews?<\/b><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">The best advice I can give you is this: <\/span><b>Just ask your customers for a review. <\/b><\/p>\n<p><span style=\"font-weight: 400;\">Simple, right? So here are few approaches how you can do this. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Make a list of your recent customers, take out their contacts from your CRM and send them an email, SMS or a Facebook message. Or you can use Skype, WhatsApp or any other service that you use to communicate with them. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here is a short email that you can use to send to your customers and ask for a Facebook review: <\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">Dear \u00a0[customer Name]<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">I want to personally thank you for boarding our list of respected customers.<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">We are extremely honored to serve you and appreciate your trust in us. <\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">We want to encourage you to help us share your experience with our future prospects and write few words about your experience. <\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">We hope it is a 5 star and we would love to learn how our product helps you. <\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">Here is a link to our Facebook Page reviews section, so feel free to give us your honest review: <\/span><\/i><\/p>\n<p><a href=\"https:\/\/www.facebook.com\/yourfacebookpage\/reviews\"><i><span style=\"font-weight: 400;\">https:\/\/www.facebook.com\/yourfacebookpage\/reviews<\/span><\/i><\/a><\/p>\n<p><i><span style=\"font-weight: 400;\">Please note that I am available for any questions you might have<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">Thank you again <\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">Sincerely,<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">Your name and signature goes here. <\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">There are few more techniques you can do here, but the basic concept is that you are actually ASKING your customers to help you. Just be innovative in the approach and make sure your intention is and will always be to serve your customers. <\/span><\/p>\n<ol start=\"5\">\n<li><b> Get more out of your Facebook Reviews<\/b><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">One you have received those golden words from your customer, it is a time to include them in every single method of your communication. <\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><b>Print posters, add them on flyers, menus<\/b><span style=\"font-weight: 400;\"> &#8211; Integrate your online with your offline presence. If you have brick and mortar premises use the materials that you give to your customers and make sure the selected reviews are standing out and communicating the message of your perfection.<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\"><b>Use the Words of your customers in your marketing copy. <\/b><span style=\"font-weight: 400;\">Do not try to think of a copy that is not authentic to your audience. Simply extract the sentences from your reviews and start analysing them. In just few minutes you will get the most perfect copy for your marketing materials that is derived from the words of your customers. So, just start speaking like your customers and you have the potential to win more. <\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Display the reviews on your website. <\/b><span style=\"font-weight: 400;\">This is a perfect method to help you increase the website conversions. Use the current satisfied customers to help you convert new ones. You can embed the reviews one by one or use a <\/span><a href=\"http:\/\/embedsocial.com\/embed-facebook-reviews\"><span style=\"font-weight: 400;\">Facebook reviews tool <\/span><\/a><span style=\"font-weight: 400;\">to embed them on your website automatically.<\/span><\/li>\n<\/ul>\n<ol start=\"6\">\n<li><b> Conclusion<\/b><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Facebook Reviews are here to stay and no matter if you are a local business you will need to consider a strategy to handle them. There is no worse scenario than that of a negative review due to a misunderstanding. That is why you need to understand the tools available to help you make the most out of them. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">The reality is that companies need to enhance their web presence with more and more content from their social media activity. And Facebook reviews are a tool that can help them empower their websites with fresh and live customer feedback, gaining more trust and possible conversions from potential visitors. <\/span><\/p>\n<div class=\"fb-background-color\">\n\t\t\t  <div \n\t\t\t  \tclass = \"fb-comments\" \n\t\t\t  \tdata-href = \"https:\/\/www.resellerclub.com\/blog\/get-most-out-of-your-facebook-reviews\/\"\n\t\t\t  \tdata-numposts = \"10\"\n\t\t\t  \tdata-lazy = \"true\"\n\t\t\t\tdata-colorscheme = \"light\"\n\t\t\t\tdata-order-by = \"social\"\n\t\t\t\tdata-mobile=true>\n\t\t\t  <\/div><\/div>\n\t\t  <style>\n\t\t    .fb-background-color {\n\t\t\t\tbackground:  !important;\n\t\t\t}\n\t\t\t.fb_iframe_widget_fluid_desktop iframe {\n\t\t\t    width: 100% !important;\n\t\t\t}\n\t\t  <\/style>\n\t\t  ","protected":false},"excerpt":{"rendered":"<p>One day a customer wrote this on our Facebook Page: \u2018This is such a fantastic time saving piece of tech. Saves so much time in developing sites\u2019 17 words of pure customer satisfaction. 17 words perfectly describing our product. 17 words of an actual benefit. You can\u2019t buy this. You can\u2019t force your customer love.<\/p>\n","protected":false},"author":101,"featured_media":18411,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1527,1529],"tags":[4761,4765,4769],"hashtags":[],"class_list":{"0":"post-18409","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-featured-post","8":"category-marketing","9":"tag-facebook","10":"tag-facebook-reviews","11":"tag-reviewing"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Get Most Out of Your Facebook Reviews<\/title>\n<meta name=\"description\" content=\"Awareness for the power of Facebook reviews can literally make or break your web presence. Why not utilize the tools available, to manage, generate and showcase your customers\u2019 feedback?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.resellerclub.com\/blog\/get-most-out-of-your-facebook-reviews\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Get Most Out of Your Facebook Reviews\" \/>\n<meta property=\"og:description\" content=\"Awareness for the power of Facebook reviews can literally make or break your web presence. Why not utilize the tools available, to manage, generate and showcase your customers\u2019 feedback?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.resellerclub.com\/blog\/get-most-out-of-your-facebook-reviews\/\" \/>\n<meta property=\"og:site_name\" content=\"ResellerClub Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/profile.php?id=100005889763273\" \/>\n<meta property=\"article:published_time\" content=\"2017-09-18T14:21:31+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-12-28T06:24:50+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Katerina Bojkov\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.resellerclub.com\/blog\/#website\",\"url\":\"https:\/\/www.resellerclub.com\/blog\/\",\"name\":\"ResellerClub Blog\",\"description\":\"Web Hosting &amp; Domains\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.resellerclub.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/www.resellerclub.com\/blog\/get-most-out-of-your-facebook-reviews\/#primaryimage\",\"inLanguage\":\"en-US\",\"url\":\"\",\"contentUrl\":\"\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.resellerclub.com\/blog\/get-most-out-of-your-facebook-reviews\/#webpage\",\"url\":\"https:\/\/www.resellerclub.com\/blog\/get-most-out-of-your-facebook-reviews\/\",\"name\":\"Get Most Out of Your Facebook Reviews\",\"isPartOf\":{\"@id\":\"https:\/\/www.resellerclub.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.resellerclub.com\/blog\/get-most-out-of-your-facebook-reviews\/#primaryimage\"},\"datePublished\":\"2017-09-18T14:21:31+00:00\",\"dateModified\":\"2018-12-28T06:24:50+00:00\",\"author\":{\"@id\":\"https:\/\/www.resellerclub.com\/blog\/#\/schema\/person\/3b18ded2a1811140561fa077757c0302\"},\"description\":\"Awareness for the power of Facebook reviews can literally make or break your web presence. 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