{"id":19133,"date":"2017-11-25T16:34:21","date_gmt":"2017-11-25T11:04:21","guid":{"rendered":"https:\/\/blog.resellerclub.com\/?p=19133"},"modified":"2017-11-30T16:34:41","modified_gmt":"2017-11-30T11:04:41","slug":"importance-of-corporate-blogging-best-practices","status":"publish","type":"post","link":"https:\/\/www.resellerclub.com\/blog\/importance-of-corporate-blogging-best-practices\/","title":{"rendered":"Importance of Corporate Blogging &#038; Best Practices"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Many people do not think a company blog is as important as content on social media platforms. Here\u2019s a few stats that should make you think differently about corporate blogging:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">B2B marketers that use blogs receive <\/span><a href=\"http:\/\/www.huffingtonpost.com\/danny-wong\/the-why-12-distinct-goals_b_5651566.html?utm_hp_ref=business&amp;ir=Business\"><b>67% more leads<\/b><\/a><span style=\"font-weight: 400;\"> than those that do not.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Companies who blog receive <\/span><a href=\"http:\/\/www.business2community.com\/blogging\/10-unbelievable-statistics-sell-boss-business-blogging-0903221\"><b>97% more links<\/b><\/a><span style=\"font-weight: 400;\"> to their website<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Blogs have been rated as the <\/span><a href=\"http:\/\/www.searchenginepeople.com\/blog\/925-business-blogging.html\"><b>5th most trusted source<\/b><\/a><span style=\"font-weight: 400;\"> for accurate online information<\/span><\/li>\n<\/ul>\n<h5 style=\"text-align: right;\"><b>&#8211;<\/b><a href=\"https:\/\/blog.hubspot.com\/marketing\/business-blogging-in-2015\"><b>HubSpot, 2017<\/b><\/a><\/h5>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-19135 \" src=\"\/blog\/wp-content\/uploads\/2017\/10\/blogimage-1-295x200.png\" width=\"397\" height=\"270\" \/><\/p>\n<h3><b>How corporate blogs can help every type of business:<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Before we jump right in, we\u2019d like to address a question of how blogging can help you regardless of the structure of your business. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">1.\u00a0 F<\/span><b>or lone freelancer web designer\/developers<\/b><span style=\"font-weight: 400;\">, a corporate blog can, in a very cost-effective way:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"> establish credibility in the space you wish to target <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">establish a good base for SEO<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Serve as a portfolio for your work<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">2.\u00a0<\/span><b>For small and medium businesses<\/b><span style=\"font-weight: 400;\">, in addition to the above, <\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">It shows customers that your business is alive and kicking<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">3.\u00a0<\/span><b>For Web professionals with larger companies<\/b><span style=\"font-weight: 400;\">, your website blog:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Helps complement your social media presence with more high-quality content <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Is a platform that is all yours&#8211;no other media company can control what or how you get your message across in your blog<\/span><\/li>\n<\/ul>\n<h3><b>Corporate blogging best practices:<\/b><\/h3>\n<p><b>1.\u00a0 Have clear goals for your blog:<\/b><\/p>\n<p><span style=\"font-weight: 400;\">A blog is important but don\u2019t start one without charting out a plan. What do you really want to accomplish with your blog? Is it to be a voice for company management, explain product information, build leads, etc?<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b>2. Keyword research&#8211;write genuine content for people not search engines:<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Once you have your goal in mind, use a good keyword research tool like Google\u2019s Keyword Planner to look at the traffic that key terms that are involved in the goals for your blog, generate. This will :<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Give you an idea for the competition out there for your keyword<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Give you more ideas on what people search for relative to your keyword<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">While the keyword research is also important from an SEO point of view. Do remember not to write for search engines. Two important reasons that most SEO agencies fail to understand:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Good content will always make it to the top of the search rankings i.e content that customers\/readers love<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Search engines get more intelligent by the day. Google can easily tell when a piece of content has been stuffed with keywords and is unhelpful and will blacklist your website immediately<\/span><\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n<p><b>3. Content guidelines:<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Modern web readers tend to first skim content to assess its value before either deep-diving into the content piece or moving on to other website. What can help increase viewing time on your blog? Catch your reader&#8217;s\u2019 attention with:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Don\u2019t plagiarize. Not only will this be bad for you legally, but it can also destroy your SEO efforts. <\/span><a href=\"https:\/\/www.copyscape.com\/\"><span style=\"font-weight: 400;\">Copyscape<\/span><\/a><span style=\"font-weight: 400;\"> is a good tool to use to ensure you don\u2019t face any plagiarism issues<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Use large,good quality images<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Depending on your audience- funny or intelligent GIFs could be a nice touch<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Video insets elaborating on your topic (Be sure to optimize the video description as well)<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Use other content engagement tools. <\/span><a href=\"http:\/\/apester.com\/\"><span style=\"font-weight: 400;\">Apester <\/span><\/a><span style=\"font-weight: 400;\">has some good tools that you can insert into your blog to not only engage your audience more but also <\/span><i><span style=\"font-weight: 400;\">\u00a0get <\/span><\/i><span style=\"font-weight: 400;\">good insights into their thinking<\/span><\/li>\n<\/ol>\n<div class=\"apester-media\" data-media-id=\"59e58fa82ba90d0001780ca2\"><\/div>\n<p><script async src=\"\/\/static.apester.com\/js\/sdk\/v2.0\/apester-javascript-sdk.min.js\"><\/script><\/p>\n<ol>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Readable font sizes and styles<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">A good structure &#8211; in terms of headings, sub-headings,bullet points, large quotes,etc<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Don\u2019t be afraid to link to other good content. Readers will appreciate the gesture, see you as genuinely wanting to share knowledge and will definitely watch out for your next blog<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Don\u2019t ghost write for your company leadership. Writing from your own hand will come across as more genuine and have more touch and insights \u00a0than anything that a writer in your team can put forth. Plus, you may not think it, but readers can always tell the difference<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Be the blog that tells it like it is. Fight the fear of being honest. If something didn\u2019t go right with a product,don\u2019t try and hide it. They may not be very happy, but customers will at least learn to trust your word<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">As hard as it will be-make sales take the back seat in your blog. Use your main website to pitch your product. In your blog, write about real,researched, valuable topics that will matter to your audience<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Be unique -Give your blog personality. No content on the internet today can afford to be boring or blend into the crowd<\/span><\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n<p><b>4. The best blog ideas will come from your customers:<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Talk to your customers as often as you can to see what topics resonate with them and what they really need more information on and need more help with.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b>5. Tell your readers what your blog is about:<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Build a good blog sidebar to capture email leads or spur sharing,describe your blog, its writers with links to their profiles and links to the best liked posts of all time.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b>6. Promotion plan for your blog:<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Draw up a content calendar for your blog and share it with your writers along with topic ideas and keywords. There\u2019s no rule here for how often you should churn out blogs, but publishing one at least once a week should be good. This also lets customers know that you are actively in the game.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b>7. Respond to all comments:<\/b><\/p>\n<p><span style=\"font-weight: 400;\">With all the work you put into getting content out there for your blog, it is impossible to miss comments by your readers. Make sure you set up email alerts to more than one person in your content team to ensure all comments and queries are responded to as soon as possible.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b>8. Don\u2019t write in the dark:<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Look at your analytics tools to see what the numbers say about your blog. What is your average viewing time, bounce rate, do heatmaps say that customers read through to the end, how many return viewers do you get, etc<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b>9. Optimize and re-purpose\u00a0old content:<\/b><\/p>\n<p><span style=\"font-weight: 400;\">While in a limbo about ideas for good content (or good writers), a good idea is to repurpose old blog content into shorter pieces or infographics to share on social media. Draw up a calendar to publish old content as well.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">There. We hope <\/span><i><span style=\"font-weight: 400;\">our <\/span><\/i><span style=\"font-weight: 400;\">blog will help yours.<\/span><\/p>\n<div class=\"fb-background-color\">\n\t\t\t  <div \n\t\t\t  \tclass = \"fb-comments\" \n\t\t\t  \tdata-href = \"https:\/\/www.resellerclub.com\/blog\/importance-of-corporate-blogging-best-practices\/\"\n\t\t\t  \tdata-numposts = \"10\"\n\t\t\t  \tdata-lazy = \"true\"\n\t\t\t\tdata-colorscheme = \"light\"\n\t\t\t\tdata-order-by = \"social\"\n\t\t\t\tdata-mobile=true>\n\t\t\t  <\/div><\/div>\n\t\t  <style>\n\t\t    .fb-background-color {\n\t\t\t\tbackground:  !important;\n\t\t\t}\n\t\t\t.fb_iframe_widget_fluid_desktop iframe {\n\t\t\t    width: 100% !important;\n\t\t\t}\n\t\t  <\/style>\n\t\t  ","protected":false},"excerpt":{"rendered":"<p>Many people do not think a company blog is as important as content on social media platforms. Here\u2019s a few stats that should make you think differently about corporate blogging: B2B marketers that use blogs receive 67% more leads than those that do not. Companies who blog receive 97% more links to their website Blogs<\/p>\n","protected":false},"author":53,"featured_media":19297,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1531,1529,1533,1367],"tags":[4397,4931,4935],"hashtags":[],"class_list":{"0":"post-19133","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-smb","8":"category-marketing","9":"category-tech","10":"category-design","11":"tag-content-marketing","12":"tag-corporate-blogging","13":"tag-corporate-blogging-best-practices"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Importance of Corporate Blogging &amp; Best Practices<\/title>\n<meta name=\"description\" content=\"A good corporate blog strategy acts as a strong marketing channel for a brand. Learn about the best corporate blogging practices to improve sales &amp; conversions.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.resellerclub.com\/blog\/importance-of-corporate-blogging-best-practices\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Importance of Corporate Blogging &amp; Best Practices\" \/>\n<meta property=\"og:description\" content=\"A good corporate blog strategy acts as a strong marketing channel for a brand. 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