{"id":20291,"date":"2018-01-26T20:08:58","date_gmt":"2018-01-26T14:38:58","guid":{"rendered":"https:\/\/blog.resellerclub.com\/?p=20291"},"modified":"2021-05-04T14:31:12","modified_gmt":"2021-05-04T14:31:12","slug":"getting-the-most-out-of-google-analytics-part-i","status":"publish","type":"post","link":"https:\/\/www.resellerclub.com\/blog\/getting-the-most-out-of-google-analytics-part-i\/","title":{"rendered":"Getting the most out of Google Analytics &#8211; Part I"},"content":{"rendered":"<p style=\"text-align: left;\"><span style=\"text-decoration: underline;\"><b>Introduction<\/b><\/span><\/p>\n<p><span style=\"font-weight: 400;\">When it comes to assessing the success of an online marketing campaign, a website or a product, numbers are of utmost importance. Google Analytics has been revolutionary in tracking some of these numbers. Google Analytics has been useful to view page traffic, unique visits etc. But the more important question now that you have access to these numbers is, <\/span><b>what do you make of it<\/b><span style=\"font-weight: 400;\">?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In this \u2018Getting the most out of Google Analytics\u2019 series, I hope to help you as a marketer use the numbers you generate to move your business forward. In this first part of the series, we\u2019ll look at Goal Setting &amp; Tracking.<\/span><\/p>\n<p><b>Metrics that Matter<\/b><\/p>\n<p><span style=\"font-weight: 400;\">A lot of us think of Google Analytics as a tool to give us numbers, on-page traffic &amp; visitors. Google Analytics actually gives us many more metrics that we need to be looking at:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Leads<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Event registrations<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Whitepaper \/ ebook downloads<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Sign ups, etc.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">So with these, how can you measure success? The answer is with \u2018Goals\u2019.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Google Analytics allows you to track goals in 4 ways:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Destination<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Duration<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Pages \/ Screen per session<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Events<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Coupled with these goals, you can also create goal funnels that allow you to see just how many people moved through each step of your marketing process and at what stage they dropped out. This important information that could be telling you whether your page needs fixing or your product price is too high or a page is too confusing or not interesting. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Goal funnels should not be used unless you require the user to move through a series of pages. This is because unless it\u2019s mandatory, users rarely follow a clear path on your website and tracking a goal funnel might prove futile. <\/span><\/p>\n<p><span style=\"text-decoration: underline;\"><b>Google Analytics Goals on the interface: The Set up<\/b><\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>Step 1<\/strong>: Go to Google Analytics standard reports<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><strong>Step 2<\/strong>: Select the website for which you want to create the goal<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>Step 3<\/strong>: Click on <\/span><i><span style=\"font-weight: 400;\">Admin<\/span><\/i><span style=\"font-weight: 400;\"> on the bottom LHS<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-20345 aligncenter\" src=\"\/blog\/wp-content\/uploads\/2018\/01\/1-5.png\" alt=\"\" width=\"242\" height=\"661\"><\/p>\n<p><span style=\"font-weight: 400;\"><strong>Step 4<\/strong>: Click <\/span><i><span style=\"font-weight: 400;\">Goals<\/span><\/i><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-20295\" src=\"\/blog\/wp-content\/uploads\/2018\/01\/2-2.png\" alt=\"\" width=\"1612\" height=\"730\"> <span style=\"font-weight: 400;\"><strong>Step 5<\/strong>: From Goal sets, hit <\/span><i><span style=\"font-weight: 400;\">+New Goal<\/span><\/i><span style=\"font-weight: 400;\"> to set up a new goal<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-20297\" src=\"\/blog\/wp-content\/uploads\/2018\/01\/3-3.png\" alt=\"\" width=\"312\" height=\"63\"><\/p>\n<p><span style=\"font-weight: 400;\"><strong>Step 6<\/strong>: Name your goal (something that\u2019s clear enough for you to remember what you\u2019re tracking)<\/span><\/p>\n<p><span style=\"text-decoration: underline;\"><b>Destination Goals<\/b><\/span><\/p>\n<p><span style=\"font-weight: 400;\">This goal enables you to keep a track of specific URLs. When a user visits that URL, the goal is triggered. These work if you want to check payment confirmations, success pages (ex: \/<\/span><i><span style=\"font-weight: 400;\">success.php<\/span><\/i><span style=\"font-weight: 400;\">) etc.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-20301\" src=\"\/blog\/wp-content\/uploads\/2018\/01\/destination.png\" alt=\"\" width=\"1018\" height=\"813\"><\/p>\n<p><span style=\"font-weight: 400;\">This goal is important if you want to measure:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Purchases (Ecommerce)<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Form submissions (Leads)<\/span><\/li>\n<\/ul>\n<p><b>What you can do with this<\/b><span style=\"font-weight: 400;\">: This goal is important for you to understand if your users are reaching the aim of the website &#8211; is she\/he making a purchase? How many are making a purchase in a day\/ month. If not, you can even find out where in the funnel she\/he\u2019s dropping out.<\/span><\/p>\n<p><span style=\"text-decoration: underline;\"><b>Duration Goals<\/b><\/span><\/p>\n<p><span style=\"font-weight: 400;\">This goal allows you to track how long your visitor was on your page. If your website is a blog, you probably expect him\/her to stay 30 seconds or longer (or 5 seconds and less if it\u2019s not what he\/she wants to read). The duration goal is triggered if your visitor stays longer than the time you set.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-20303\" src=\"\/blog\/wp-content\/uploads\/2018\/01\/duration.png\" alt=\"\" width=\"740\" height=\"481\"><\/p>\n<p><span style=\"font-weight: 400;\">This goal is important if you want to measure:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The quality of your content (if she\/he stays longer, you know she\/he likes the content you share)<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">How engaging your content is<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">On the negative side, how long it took her\/him to reach her\/his desired aim <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Visits&nbsp;below a specified&nbsp;amount of time<\/span><\/li>\n<\/ul>\n<p><b>What you can do with this: <\/b><span style=\"font-weight: 400;\">This is valuable information to know if your website \/ blog offers users content that makes them stay. This could help you assess how you can improve your website design probably by using attractive images, improve user experience by adding clear navigation or add engaging content so the user takes lesser time to reach his desired aim. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">This is also useful for support sites who are trying to help customers answer their questions as fast as possible. <\/span><\/p>\n<p><span style=\"text-decoration: underline;\"><b>Pages \/ Screen per session <\/b><\/span><\/p>\n<p><span style=\"font-weight: 400;\">This goal is triggered when a visitor visits more than one page on your website (depending on how many pages you set as a goal).<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-20307\" src=\"\/blog\/wp-content\/uploads\/2018\/01\/page-sessions.png\" alt=\"\" width=\"741\" height=\"453\"><\/p>\n<p><span style=\"font-weight: 400;\">This goal is important if you want to measure:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Again, content quality<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Engagement<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Ease of navigation<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">What pages your customer is viewing<\/span><\/li>\n<\/ul>\n<p><b>What can you do with this<\/b><span style=\"font-weight: 400;\">: This information is useful to track your customer\u2019s \u201cfootprint\u201d on your website. Once you have this, you can profile your customer and feed content that is tailored or at the minimum, of interest to her\/him. An e-commerce site can use this information to display to the user <\/span><i><span style=\"font-weight: 400;\">Similar Items<\/span><\/i><span style=\"font-weight: 400;\"> or <\/span><i><span style=\"font-weight: 400;\">Others Also Viewed<\/span><\/i><span style=\"font-weight: 400;\"> content.<\/span><\/p>\n<p><span style=\"text-decoration: underline;\"><b>Event Goals<\/b><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Event goals are slightly more complex. You will need to set up the events which you can then select as your goal. You will need to add some JavaScript code to the element you want to track. Analytics will track this when the event has occurred. For more on that, check out the <\/span><a href=\"https:\/\/developers.google.com\/analytics\/devguides\/collection\/gajs\/eventTrackerGuide\" rel=\"nofollow\"><span style=\"font-weight: 400;\">Google Analytics Event Tracking Guide<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-20305\" src=\"\/blog\/wp-content\/uploads\/2018\/01\/events.png\" alt=\"\" width=\"728\" height=\"687\"><\/p>\n<p><span style=\"font-weight: 400;\">When you set up an event, you define it with a category, action, label &amp; value. The event goal will be triggered only if the event matches each of the criteria you\u2019ve defined.<\/span><span style=\"font-weight: 400;\">This goal is important if you want to measure:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">External links<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Downloads<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Time spent watching videos<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Social media buttons<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Widget usage<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Do note that you cannot use event goals in a funnel. The steps of the funnel need to be a link (which includes the goal). Therefore, if your steps do not have unique URLs and you still want to build a funnel, you&#8217;ll have to use those virtual pages.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">What can you do with this: Like I mentioned above, this goal can enable you to track just about anything &#8211; from downloads, to social media clicks to time spent on videos. With access to this data, you can attempt to understand what your customer\u2019s interests are. You can even run remarketing campaigns on Facebook, Twitter &amp; other social media to target the right audience. <\/span><\/p>\n<p><span style=\"text-decoration: underline;\"><b>Conclusion<\/b><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Google Analytics have proven to be extremely useful for marketers and businesses. However, knowing what to do with these numbers is key. <\/span><a href=\"https:\/\/trackmaven.com\/product\" rel=\"nofollow\"><span style=\"font-weight: 400;\">TrackMaven<\/span><\/a><span style=\"font-weight: 400;\"> is also a great software that can help you make sense of Analytics. In part II of the Getting the Most out of Google Analytics Series, I hope to cover the power of UTM links in email campaigns and how to use it.<\/span><\/p>\n<p>&nbsp;<\/p>\n<div class=\"fb-background-color\">\n\t\t\t  <div \n\t\t\t  \tclass = \"fb-comments\" \n\t\t\t  \tdata-href = \"https:\/\/www.resellerclub.com\/blog\/getting-the-most-out-of-google-analytics-part-i\/\"\n\t\t\t  \tdata-numposts = \"10\"\n\t\t\t  \tdata-lazy = \"true\"\n\t\t\t\tdata-colorscheme = \"light\"\n\t\t\t\tdata-order-by = \"social\"\n\t\t\t\tdata-mobile=true>\n\t\t\t  <\/div><\/div>\n\t\t  <style>\n\t\t    .fb-background-color {\n\t\t\t\tbackground:  !important;\n\t\t\t}\n\t\t\t.fb_iframe_widget_fluid_desktop iframe {\n\t\t\t    width: 100% !important;\n\t\t\t}\n\t\t  <\/style>\n\t\t  ","protected":false},"excerpt":{"rendered":"<p>Introduction When it comes to assessing the success of an online marketing campaign, a website or a product, numbers are of utmost importance. Google Analytics has been revolutionary in tracking some of these numbers. Google Analytics has been useful to view page traffic, unique visits etc. But the more important question now that you have<\/p>\n","protected":false},"author":40,"featured_media":20447,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1531,5467],"tags":[5347,5359,5351,5355,5339,5315,5343],"hashtags":[],"class_list":{"0":"post-20291","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-smb","8":"category-rc-homepage","9":"tag-analytics-goals","10":"tag-destination-goals","11":"tag-duration-goals","12":"tag-event-goals","13":"tag-ga","14":"tag-google-analytics","15":"tag-google-goals"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Getting the most out of Google Analytics - Part I<\/title>\n<meta name=\"description\" content=\"Subscribe to the official ResellerClub Blog for tips on your Web Design and Development business. 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