{"id":20721,"date":"2018-03-01T18:12:30","date_gmt":"2018-03-01T12:42:30","guid":{"rendered":"https:\/\/blog.resellerclub.com\/?p=20721"},"modified":"2026-05-22T11:09:18","modified_gmt":"2026-05-22T11:09:18","slug":"getting-the-most-out-of-google-analytics-part-ii","status":"publish","type":"post","link":"https:\/\/www.resellerclub.com\/blog\/getting-the-most-out-of-google-analytics-part-ii\/","title":{"rendered":"Getting the most out of Google Analytics &#8211; Part II"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Have you ever clicked a button on a website and seen a really long, confusing link open up in the tab? These long, confusing links are actually essential for tracking a potential lead or a customer. They\u2019re a great tool for a marketer. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you put up a banner promoting a product on a 3rd party site, how do you measure how many clicks you got from it? If you\u2019ve published a blog as a guest blogger on another website, how do you know how many users came to your website from that particular blog? UTMs are useful to track this.<\/span><\/p>\n<p><span style=\"text-decoration: underline;\"><b>What are UTMs?<\/b><\/span><\/p>\n<p><span style=\"font-weight: 400;\">UTM stands for \u2018Urchin Tracking Module\u2019. Before you start thinking about sea urchins, let me tell you where \u2018Urchin\u2019 came from. Urchin was a web statistics analysis program built by the Urchin Software Corporation. That\u2019s where UTM got its name from.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-20723 aligncenter\" src=\"\/blog\/wp-content\/uploads\/2018\/02\/sea.urchin.14.jpg\" alt=\"\" width=\"229\" height=\"208\"><\/p>\n<p><span style=\"font-weight: 400;\">A UTM link is simply a link that has tags attached to it. These tags contain information like the source your user came from, the medium etc. This is especially useful when you want to track the effectiveness of a campaign. When a user clicks on the link, these tags are sent back to your Google Analytics account for tracking. <\/span><\/p>\n<p><span style=\"text-decoration: underline;\"><b>How to create UTMs?<\/b><\/span><\/p>\n<p><span style=\"font-weight: 400;\">There are a couple of tags that help accurately identify your link in Google Analytics:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><b>Campaign Source<\/b><span style=\"font-weight: 400;\"> (utm_source) \u2013 The source of your traffic such as: search engine, newsletter or other referral.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Campaign Medium<\/b><span style=\"font-weight: 400;\"> (utm_medium) \u2013 The medium the link was used upon such as: email, CPC or other method of sharing.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Campaign Term<\/b><span style=\"font-weight: 400;\"> (utm_term) \u2013 Usually for paid searches to identify keywords. This is optional. &nbsp;<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Campaign Content<\/b><span style=\"font-weight: 400;\"> (utm_content) \u2013 Additional details for A\/B testing and content-targeted ads.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Campaign Name<\/b><span style=\"font-weight: 400;\"> (utm_campaign) \u2013 A unique name to identify a campaign or a sale. <\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Let\u2019s take a look at the ResellerClub example below. In this, my objective is to track all those who visited the <\/span><a href=\"https:\/\/www.resellerclub.com\/reseller-hosting\"><span style=\"font-weight: 400;\">Reseller Hosting<\/span><\/a><span style=\"font-weight: 400;\"> landing page through the call-to-action \/ link I placed within my email to my customers AND note the campaign they\u2019re interested in &#8211; which here, is the Kickstart Sale.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">My first step to do this, is to visit <\/span><a href=\"https:\/\/ga-dev-tools.appspot.com\/campaign-url-builder\/\"><span style=\"font-weight: 400;\">https:\/\/ga-dev-tools.appspot.com\/campaign-url-builder\/<\/span><\/a><span style=\"font-weight: 400;\"> with my website product landing page &#8211; Reseller Hosting.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Once here, I easily plonk in the details in the fields and the tool automatically generates a UTM link which is now available on Google Analytics for tracking.<br \/>\n<img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-20725\" src=\"\/blog\/wp-content\/uploads\/2018\/02\/utm.png\" alt=\"\" width=\"780\" height=\"936\"><br \/>\n<\/span><\/p>\n<p><span style=\"text-decoration: underline;\"><b>How to view custom campaigns in Google Analytics <\/b><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Once your link is live &amp; starts receiving traffic, you can track it by logging into your Analytics account &gt; <\/span><i><span style=\"font-weight: 400;\">Acquisition<\/span><\/i><span style=\"font-weight: 400;\"> &gt; <\/span><i><span style=\"font-weight: 400;\">Campaigns<\/span><\/i><span style=\"font-weight: 400;\"> &gt; <\/span><i><span style=\"font-weight: 400;\">All Campaigns<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">Once here, look for your UTM by searching by \u2018Campaign Name\u2019 and results of page views, sessions etc. will appear.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-20727\" src=\"\/blog\/wp-content\/uploads\/2018\/02\/track.png\" alt=\"\" width=\"1891\" height=\"835\"><\/p>\n<p><span style=\"text-decoration: underline;\"><b>Use Cases for UTMs<\/b><\/span><\/p>\n<p><span style=\"font-weight: 400;\">As I\u2019ve mentioned earlier, UTMs are useful to track and measure the effectiveness of your campaign. You can put these UTMs on:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><b>Emails<\/b><span style=\"font-weight: 400;\">: If you\u2019re emailing your customers about a product launch, you can add a call-to-action like a \u2018Buy Now\u2019 and track how many clicks to your product page you received from this particular email.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">This will help you assess how effective your email campaign was and if you should continue using this medium to market. You can also link the images within the email like we do for our spotlights on the email footer.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><b>Banner Advertisements: <\/b><span style=\"font-weight: 400;\">If you do some amount of banner advertising, you will be interested in the performance of your ads so you can decide whether you want to continue it. UTM tags can help with that.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">They also enable to you to measure which banners perform the best by mentioning the size of the banner or the colour of the banner or anything unique to the banner. <\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><b>Social media<\/b><span style=\"font-weight: 400;\">:<\/span><\/li>\n<\/ul>\n<p><b>Posts:<\/b><span style=\"font-weight: 400;\"> If you have a business page on Facebook or Twitter or any other social platform, you\u2019ve probably posted about a sale on your website or directed traffic to your blog. With UTMs, you can track the traffic coming to your blog from a recent post you updated on one \/ all of these channels.<\/span><\/p>\n<p><b>Cover photos (or any clickable image):<\/b><span style=\"font-weight: 400;\"> The \u2018Shop Now\u2019 button on the ResellerClub Facebook page links to one of our product pages. The link is UTM tagged so know the user has landed on the product page from the cover photo.<\/span><\/p>\n<p><b>Ads:<\/b><span style=\"font-weight: 400;\"> Just like banner ads, you can use the UTM tags on ads on Facebook, Twitter, LinkedIn etc. so you know where your traffic from your ad came from and how effective each source is.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can additionally add the link in the \u2018About Us\u2019 or \u2018Information section on your email signatures, online documents (like pdf reports), social profiles etc. The downside of using it on the \u2018About Us\u2019 section on social platforms is, it doesn\u2019t display a vanity URL i.e. it exposes the tags &amp; makes your link look long.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There you have it. I hope I was able to give you a sufficient overview of UTM tags &amp; their use cases in Part II of Getting the Most out of Google Analytics. UTMs can be powerful &amp; effective. If you aren\u2019t already using them, I have one piece of advice &#8211; Think about the Link \ud83d\ude42 <\/span><\/p>\n<div class=\"fb-background-color\">\n\t\t\t  <div \n\t\t\t  \tclass = \"fb-comments\" \n\t\t\t  \tdata-href = \"https:\/\/www.resellerclub.com\/blog\/getting-the-most-out-of-google-analytics-part-ii\/\"\n\t\t\t  \tdata-numposts = \"10\"\n\t\t\t  \tdata-lazy = \"true\"\n\t\t\t\tdata-colorscheme = \"light\"\n\t\t\t\tdata-order-by = \"social\"\n\t\t\t\tdata-mobile=true>\n\t\t\t  <\/div><\/div>\n\t\t  <style>\n\t\t    .fb-background-color {\n\t\t\t\tbackground:  !important;\n\t\t\t}\n\t\t\t.fb_iframe_widget_fluid_desktop iframe {\n\t\t\t    width: 100% !important;\n\t\t\t}\n\t\t  <\/style>\n\t\t  ","protected":false},"excerpt":{"rendered":"<p>Have you ever clicked a button on a website and seen a really long, confusing link open up in the tab? These long, confusing links are actually essential for tracking a potential lead or a customer. They\u2019re a great tool for a marketer. If you put up a banner promoting a product on a 3rd<\/p>\n","protected":false},"author":40,"featured_media":21021,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1531],"tags":[5315,5463,5451,5459,5455],"hashtags":[],"class_list":{"0":"post-20721","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-smb","8":"tag-google-analytics","9":"tag-urchin","10":"tag-utm","11":"tag-utm-links","12":"tag-utm-tags"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Getting the most out of Google Analytics - Part II<\/title>\n<meta name=\"description\" content=\"Learn advanced Google Analytics tips to track website performance, understand visitor behavior, improve reporting, and make smarter business decisions.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.resellerclub.com\/blog\/getting-the-most-out-of-google-analytics-part-ii\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Getting the most out of Google Analytics - Part II\" \/>\n<meta property=\"og:description\" content=\"Learn advanced Google Analytics tips to track website performance, understand visitor behavior, improve reporting, and make smarter business decisions.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.resellerclub.com\/blog\/getting-the-most-out-of-google-analytics-part-ii\/\" \/>\n<meta property=\"og:site_name\" content=\"ResellerClub Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/profile.php?id=100005889763273\" \/>\n<meta property=\"article:published_time\" content=\"2018-03-01T12:42:30+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-05-22T11:09:18+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Amrita\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.resellerclub.com\/blog\/#website\",\"url\":\"https:\/\/www.resellerclub.com\/blog\/\",\"name\":\"ResellerClub Blog\",\"description\":\"Web Hosting &amp; 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