Customer testimonial videos are not only a great tool to help turn leads into sales, they are also a great way for people to learn more about what your product or service will do for them.<\/p>\n
In this article, I\u2019ll be discussing how testimonial videos, as part of your video content marketing strategy<\/a>, will benefit your audience.<\/p>\n I\u2019ll briefly go through the customer\u2019s journey and how to nurture the right content in each stage. I\u2019ll then take a closer look at the types of content a customer in the decision stage is looking for before diving into the aspects that make a testimonial video useful for your audience<\/a>.<\/p>\n The Customer\u2019s Journey<\/strong><\/p>\n It is important to understand the customer\u2019s journey in order to get an idea of what type of content works best in each stage. It goes something like this:<\/p>\n\n