{"id":22839,"date":"2018-07-12T20:26:14","date_gmt":"2018-07-12T14:56:14","guid":{"rendered":"https:\/\/blog.resellerclub.com\/?p=22839"},"modified":"2026-05-21T12:49:23","modified_gmt":"2026-05-21T12:49:23","slug":"understanding-the-difference-between-permanent-html-redirects-and-other-redirects","status":"publish","type":"post","link":"https:\/\/www.resellerclub.com\/blog\/understanding-the-difference-between-permanent-html-redirects-and-other-redirects\/","title":{"rendered":"Understanding the Difference between Permanent HTML Redirects and Other Redirects"},"content":{"rendered":"

Shifting websites from one domain to another is a common scenario especially if users face issues with their existing domains. For example, issues like older websites with static backgrounds or GIFs, websites simply wanting to change the domain name, remodelling websites to be responsive, etc are fairly common. Though changing the URL of the website is a feasible solution, there is considerable risk involved in it.<\/p>\n

As a business owner if you plan any of the above, and your website has a good search engine rank or incoming traffic then this move could affect your business. In this article, we\u2019ll be covering how to tackle this issue with the help of \u2018redirect\u2019 and understand redirects in detail.<\/p>\n

So what is Redirect?<\/h2>\n

Redirect is a way of sending users and search engines to a different URL (Uniform Resource Locator) than the one requested by the user. Redirects help you in maintaining your website\u2019s rankings without compromising on the existing rankings.<\/p>\n

Depending on the situations there are 3 types of redirects<\/strong> available:<\/p>\n

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  1. \n

    301 Redirect<\/h3>\n

    301 redirect is also known as \u2018Permanent Redirect\u2019 and is the recommended redirect for SEO purposes. This redirect is used when users decide to move their URL from one to another. In simple words, the website is shifted to a new location. The key benefit of using this redirect is that it not only redirects the user to the new URL from the old one but also, redirects traffic and rankings. This is by far the friendliest redirect passing over 90% of the link juice<\/a>.<\/li>\n

  2. \n

    302 Redirect<\/h3>\n

    302 redirect is also known as \u2018Temporarily Moved Redirect\u2019. Even though the search engine redirects users to the new URL, it doesn\u2019t remove the old URL from its search results. Since the page isn\u2019t replaced the search engine creates a new index for the new URL thus resulting in a new ranking. With 302 redirects the old ranking doesn\u2019t get transferred to the new URL. This is useful in case of a temporary move wherein you wish to retain the ranking of the old URL.<\/li>\n

  3. \n

    Meta Refresh<\/h3>\n

    Unlike the previous 2 redirects, Meta Refresh operates at the page level instead of the server level. Meta refresh is usually used when a website wants to redirect their users to a different page within 5 to 10 secs of the user landing on the current page. For example, you must have seen this message on websites: \u2018You\u2019ll be redirected to the main page in 5 secs, click here if not redirected.\u2019 This is a meta refresh. This is the least recommended from the SEO perspective.
    \n<\/li>\n<\/ol>\n

    Reasons When to Use Permanent Redirects:<\/strong>
    \nAs a website owner, maintaining the ranking and popularity of your business website is very important as building it requires time and effort. However, there are times when you don\u2019t have an option and need to switch to a new URL.<\/p>\n

    Here are 4 reasons when you can set up permanent redirects<\/strong> on your website:<\/p>\n

      \n
    1. When you decide to remodel your existing website structure, it might result in duplicate pages. Having duplicates might lower your website ranking. The best way is to disable one page and redirect it to the newer version.<\/li>\n
    2. When you decide to merge two or more different product pages into one single page.<\/li>\n
    3. If you want to change your domain name and migrate to a different one, you can set up the permanent redirect so all the traffic can be redirected from old to new URL.<\/li>\n
    4. Should you delete a page permanently and are unable to remove it from Google or search engine indexes, it would result in a 404 Page Not Found Error<\/a> page. This can reflect badly on your website and impact your website ranking as this would load every time a user visits that page. Redirecting it is a better option.<\/li>\n<\/ol>\n

      Setting Up 301 Redirects<\/h2>\n