Before delving more into how AI will impact e-commerce website, let us have a look at where AI stands today. Artificial Intelligence is a broad term covering a wide range of technologies. Our focus in this article is how it impacts the business aspect of running a website. How it improves the web design eventually enhancing the user experience? Thereby aiding in converting your website visitors to customers.<\/p>\n
In recent marketing research conducted by Business Intelligence Insider<\/a>, AI is one of the fastest growing technologies today with the highest anticipated growth.<\/p>\n On the other hand, when a customer is shopping online, they are essentially alone, and chances are if they do not find what they are looking for, they might abandon your site. Artificial Intelligence (AI) aids in solving this issue by providing the customer with a more localized and customized shopping experience. It does this by suggesting items after analyzing the customer\u2019s past and recent search history. For example, you may have noticed pop-ups or ads like \u2018Frequently bought together\u2019, \u2018You may also like\u2019, \u2018Other similar products\u2019 etc. In fact, according to Boston Consulting Group<\/a>, a personalized shopping experience helps in increasing the company\u2019s revenue by 6 to 10%.<\/p>\n Another positive impact of using AI on your e-commerce website is that it reduces the user\u2019s search and response time, therefore, the user doesn\u2019t need to wait for long. This we can conclude based on the prediction and suggestive style of the website to the user. However, search time even depends on your hosting, if you have a WordPress powered e-commerce website then opting for WordPress Hosting<\/a> will aid in improving your website load speed. This coupled with AI\u2019s fast search can boost your website in the sight of visitors.<\/p>\n Thus, integrating AI with e-commerce websites helps in increasing not only the customer satisfaction level but also, increases the company\u2019s revenue.<\/li>\n AI generated content is created using a set of algorithms and takes less time to be created. Thus, it optimises your content generation strategy. An earlier article we wrote<\/a>, covered one of the tools that web pros can harness to enhance their SEO.<\/li>\n<\/ol>\n Having seen how AI impacts your e-commerce website, let us now look at some AI tools that can help you. Here I am assuming, you have opted for a WordPress website and will cover 3 tools that can be easily integrated with your WordPress powered e-commerce website.<\/p>\n At the end:<\/strong> Have any questions or a suggestion to make? Feel free to drop your comments in the comments section below!<\/p>\n![\"\"](\"\/blog\/wp-content\/uploads\/2018\/10\/5a9eb5ac5cc410fd078b4653-750-546.jpg\")
\n
\nTake, for instance, one of the prime concerns of a new e-commerce business owners is, what new can they provide to the customer that would make them stand out from the rest? The answer to this question is simple. Personalization is what makes any brand stand out. For example, when a customer goes into a local shop to purchase something, the shopkeeper suggests items should the customer be stuck, to enhance their shopping experience and also, that they do not leave the shop empty-handed.<\/p>\n
\nContent if rightly created and displayed can have a major impact on your website. As an e-commerce website owner, you would have hired a content writer to generate SEO focusing content. This content leads to improved SEO, as well as, helps improve the visitor count on your website on a daily basis. This type of content is heavily keyword focused and helps in attracting the search engine bots to effectively drive traffic to your website. However, humans can commit an error while reviewing content to check if there are keywords and if they are placed correctly, and all of this in the right proportion.<\/p>\n\n
\n![\"\"](\"\/blog\/wp-content\/uploads\/2018\/10\/Akismet-600x193.png\")
\nAskimet (Automattic and Kismet) is a pre-installed plugin that comes with every WordPress website. This plugin helps detect spam comments on your website using Artificial Intelligence and Machine Learning. The Askimet algorithm works in predictive behaviour manner by learning from its mistakes and learning from millions of websites across the internet. It is able to detect comments made by bots, as well as, humans.<\/li>\n
\n![\"\"](\"\/blog\/wp-content\/uploads\/2018\/10\/Albert_FinalCut_Desktop.gif\")
\nAccording to Albert\u2019s<\/a> website, \u2018Albert is the world\u2019s first and only fully autonomous digital marketer.\u2019<\/em> That means, Albert is able to create content, curate it and also, organize cross-channel marketing campaigns to market your product. Thus, Albert can improve your customers’ digital experience and help in increasing your sales.<\/li>\n
\n![\"\"](\"\/blog\/wp-content\/uploads\/2018\/10\/pasted-image-0.png\")
\nFormerly known as Conversation, IBM\u2019s Watson Assistant<\/a> helps businesses by automating their customer support to improve customer interaction and experience. The interface is automatic and operated via a bot that helps connect customers to actual customer care executives should their query require deeper assistance. This tool is extremely helpful for businesses that have a dedicated support team and e-commerce is one of them.<\/li>\n<\/ol>\n
\nMarketing is a niche that requires an in-depth understanding of your business such that you can come up with new ideas and strategies. And although investing in AI may be a smart move with these trending times, you should exercise caution before moving to it completely. However, by this, we do not mean that you shouldn\u2019t leverage AI, in fact, the right amount will help in scaling your business to greater heights.<\/p>\n