{"id":24607,"date":"2019-01-17T00:05:23","date_gmt":"2019-01-16T18:35:23","guid":{"rendered":"https:\/\/blog.resellerclub.com\/?p=24607"},"modified":"2026-05-13T13:48:00","modified_gmt":"2026-05-13T13:48:00","slug":"how-to-choose-your-domain-name-for-your-business","status":"publish","type":"post","link":"https:\/\/www.resellerclub.com\/blog\/how-to-choose-your-domain-name-for-your-business\/","title":{"rendered":"4 Steps to Picking the Perfect Domain Name for Your Business"},"content":{"rendered":"<p>As you work through your long list of things to take care of before you launch your business, you\u2019ll need a website, and of course, a domain name. Consider this your easy guide to <a href=\"\/blog\/how-to-choose-a-domain-name\/\">choosing the right domain name<\/a> for your business.<\/p>\n<h2>Why Domain Names are So Important<\/h2>\n<p>You may have found during your research that you could snag a free domain name (also called a URL) from sites like WordPress, Blogger, etc. But in reality, a free domain name could hurt your business more than it helps. Besides the fact that you\u2019re essentially advertising that brand rather than your own (usually the sites are something like mybusiness.wordpress.com or mybusiness.blogspot.com), there are other reasons why buying your own URL is the right decision.<\/p>\n<ul>\n<li>\n<h3>They brand your business:<\/h3>\n<p>If possible, your domain name should either contain your business name or keywords that relate to your brand. Your domain name is like your digital calling card. When people see the URL or you tell it to them, they should get a sense of what your business does, even if they don\u2019t know. When you see the domain name SocialMediaToday.com, you know that the site will deal with social media in some way (it\u2019s a resource for news on the subject). And Amazon.com has become ubiquitous: no need to spell out the domain name! The branding is built in.<\/li>\n<li>\n<h3>You&#8217;ll use this URL for the foreseeable future:<\/h3>\n<p>Consider your domain name as a tattoo. Sure, you can get it lasered off down the road if you regret it, but it\u2019s a lot of trouble. Once you choose your domain name, you\u2019ll print it on business cards and any marketing collateral. You\u2019ll work on your search engine optimization so that people can find you online. All this work would be for naught if you decided to change your URL in six months.<\/li>\n<li>\n<h3>It will make you look more professional:<\/h3>\n<p>It\u2019s easy and cheap to get a free domain with someone else\u2019s brand name in it but it may communicate that you\u2019re not serious about your business. Buying a domain isn\u2019t expensive, and literally takes just a few minutes. But the result is that you now look more professional, and people will be confident in spending money with you.<\/li>\n<\/ul>\n<p>Now let\u2019s look at what you need to know<\/p>\n<h2>How to choose your domain name<\/h2>\n<ul>\n<li>\n<h3>Start with Your Business Name<\/h3>\n<p>In a perfect world, you could buy a URL with your business name, but these days, competition is fierce. Do a search for your business name to see if others are using domain names that might easily be confused with yours (you might not want to buy PoshPuppyBoutique.net since there\u2019s already someone using PoshPuppyBoutique.com, or you might lose business to them since the site name is so similar).<\/p>\n<p>If your business name is not available, look for SEO-friendly keywords that relate to what you sell, like SanDiego-Art.org. This will help you rise up search results for that keyword phrase.<\/li>\n<li>\n<h3>Make Sure It&#8217;s Pronounceable and Short<\/h3>\n<p>Realize that you will be speaking your domain name out loud a lot, so avoid dashes and other things that make it hard for people to find you. It\u2019s much easier for people to process you saying that your site is Pencils.com than Pencil.Collectors_PA.com.<\/li>\n<li>\n<h3>Consider your Domain Extensions<\/h3>\n<p>As competition heats up for .com domain extensions, we\u2019re starting to see some interesting ones like .art, .vip, .club. If you can find one that\u2019s relevant to your type of business, you may be able to get the domain name you want with a different extension (and these are usually cheaper).<\/p>\n<p>Know that some online forms don&#8217;t recognize these more <a href=\"\/blog\/grow-with-co\/\">unique extensions<\/a> yet so you may have trouble filling out forms where your website or email address is required.<\/li>\n<li>\n<h3>Set Up Your Domain Email<\/h3>\n<p>There\u2019s one final step once you\u2019ve chosen your domain name: setting up your domain email. Using an email address with your domain ending is more professional than using a Gmail or Hotmail account. People expect to get emails from a brand with the domain name (sales@myretailstore.com) so your emails will make it to their inboxes, whereas a Gmail email might not (sales.myretailstore@gmail.com).<\/p>\n<p>When you choose your email address, make it easy to spell. Something like firstname@website.com is easy to remember and rattle off when people ask you for your email address rather than Sales_and_marketing.retail@website.com. You can also create emails for different departments (even if you\u2019re a one-person show), like sales@website.com or accounting@website.com. Be consistent with the email addresses for all employees, if you have a team.<\/li>\n<\/ul>\n<p>Your domain name and website are your digital credentials. It\u2019s important that you look professional and by investing a little time and money into the process of choosing your domain name and setting up your website, you can do just that. But once you do, you instantly establish credibility, and that helps get sales rolling in.<\/p>\n<div class=\"fb-background-color\">\n\t\t\t  <div \n\t\t\t  \tclass = \"fb-comments\" \n\t\t\t  \tdata-href = \"https:\/\/www.resellerclub.com\/blog\/how-to-choose-your-domain-name-for-your-business\/\"\n\t\t\t  \tdata-numposts = \"10\"\n\t\t\t  \tdata-lazy = \"true\"\n\t\t\t\tdata-colorscheme = \"light\"\n\t\t\t\tdata-order-by = \"social\"\n\t\t\t\tdata-mobile=true>\n\t\t\t  <\/div><\/div>\n\t\t  <style>\n\t\t    .fb-background-color {\n\t\t\t\tbackground:  !important;\n\t\t\t}\n\t\t\t.fb_iframe_widget_fluid_desktop iframe {\n\t\t\t    width: 100% !important;\n\t\t\t}\n\t\t  <\/style>\n\t\t  ","protected":false},"excerpt":{"rendered":"<p>As you work through your long list of things to take care of before you launch your business, you\u2019ll need a website, and of course, a domain name. Consider this your easy guide to choosing the right domain name for your business. Why Domain Names are So Important You may have found during your research<\/p>\n","protected":false},"author":235,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_has_post_settings":[],"_rc_manual_related_posts":[],"footnotes":""},"categories":[1531,3703],"tags":[590,1,780,6189],"hashtags":[],"class_list":["post-24607","post","type-post","status-publish","format-standard","category-smb","category-domains","tag-domain-name","tag-domains","tag-ecommerce","tag-online-business"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Steps to Choose a Domain Name For Your Business<\/title>\n<meta name=\"description\" content=\"Discover expert tips to pick the right domain name for your business\u2014keep it short, memorable, brandable, and aligned with your goals for better online visibility.\" \/>\n<meta name=\"robots\" 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