Social media has the power to drastically change how we market our products and services to the public. With millions of people interacting with these platforms every day, it\u2019s no wonder that social media marketing has become such a powerful tool in today\u2019s digital world.<\/p>\n
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\nWhen Instagram launched its Stories feature in August 2016, a whole new world of marketing possibilities opened for brands across the platform. This feature enables users to post a photo or video that disappears after 24 hours, similar to the Snapchat story feature. Stories enable effortless content creation for brands and a world of creative possibilities.<\/p>\n
Since then, Instagram has launched several new features to make Stories even more engaging and fun to use. These features include live Stories, polls, questions, and sliding-scale voting. With over 400 million daily users<\/a> for Stories on Instagram, it\u2019s no wonder that this feature is becoming such a mainstay in the digital marketing handbook.<\/p>\n From colours to GIFs to stickers and text fonts and more, you can design your Stories any way you like. Still, there are some best practices that you should follow to get the most out of this exciting feature.<\/p>\n Here are some of the top marketing strategies for Instagram Stories<\/strong> available to savvy digital brands.<\/p>\n Hashtags can also increase your engagement with your followers. Including a company hashtag in your Story or another popular tag can increase your viewership. Hashtagging also helps spread important information about your brand.<\/p>\n If you\u2019re a local brand, geotagging can help you build your social following. Geotagging lets you digitally reach people who are within your business\u2019s range. It\u2019s what Target does with Cartwheel \u2013 if you\u2019re in a few blocks\u2019 radius of one of their stores, users will get a Cartwheel notification. When you use geotagging with Instagram, it works in a similar way. Whenever you enter a geotag, Instagram combines your Story with all the other Stories that use the same geotag. That way, local users can see all the Stories for a particular location. This can help increase your local exposure, and boost your interaction with local followers.<\/li>\n When they bring excitement to your brand, it comes with the excitement of all those who engage with this personality. Like celebrity endorsements, these story takeovers begin with a partnership between your brand and a social media influencer.<\/p>\n Consider the success of Sephora\u2019s campaign in 2015, when they asked Tamanna Roashan, @dressyourface, to take over their Instagram for Contour Month. Roashan is a beauty expert with over 2.5 million followers<\/a> \u2013 and she brought all those 2.5 million people with her when she took Sephora\u2019s Insta. In return, she was able to promote her online makeup school, DressYourFaceLive.com.If you have a hosting business<\/a>, consider the kind of influencer<\/a> who would best reach your target audience, and look for a partnership. The Sephora campaign worked so well because its followers and Roashan\u2019s followers would have similar interests. As a web hosting business, look for digital influences on a national scale and consider what you can bring to the table to help them if they agree to an Instagram Takeover.<\/p>\n Choose an influencer based on a number of criteria<\/strong>, including:<\/p>\n Once you\u2019ve gained a partnership with an influencer, you can invite them to take over your company\u2019s Instagram Story for a day. Conversely, your brand can take over their Instagram Story for a day.<\/p>\n In the days leading up to the takeover, you and the influencer will post regular reminders to build excitement. During the day of the takeover, the influencer will post updates to your company\u2019s Story. Usually, you and the influencer will agree upon post guidelines beforehand, but the influencer should retain creative control.<\/p>\n Their followers will tune into your Story and learn more about your brand while engaging with a familiar face. As a result, you gain major publicity and a celebrity endorsement \u2013 win-win!<\/li>\n Through your Instagram Story, you can highlight aspects of your company culture, your employees, and even your daily routine. You can have an employee take over the company\u2019s Instagram Story for a day and walk your followers through his or her daily routine, including their day at work. Whatever relatable content you decide to post, make sure it\u2019s relevant to your company\u2019s operations.<\/li>\n For example, if your company recently released a new line of products, you can add a link to your website on your Instagram Story. In the Story post, you can tell users to \u201cswipe up\u201d to see the new products.<\/p>\n Other ways you can use Story<\/strong> links include:<\/p>\n This feature allows you to gain even more interactions with your company\u2019s content. The possibilities are endless and the results are tangible. You can generate more leads, engage new followers, and market new products and services easily and effectively!r<\/li>\n<\/ol>\n Instagram Stories offer an innovative, creative, and easy way for companies to share content and increase customer engagement. By building your brand\u2019s personality and sharing snippets of day-to-day company life, you\u2019ll increase your credibility and build a humanized social presence.<\/p>\n Simply existing on the web is no longer enough \u2013 you must use social media to your ultimate advantage. These qualities will boost your brand into the 21st century. Search engines and AI assistants are using our companies\u2019 social following for search engine rankings.<\/p>\n While social media is a crucial aspect of any marketing campaign, it doesn\u2019t take the place of a website. No matter how good your Insta game is, you need a place to drive traffic. Local link building, a powerful tool for SM businesses with local customers, and other SEO drivers can only happen with a strong website. Use all the tools at your digital disposal and learn the tricks to making them all work together.<\/p>\n Reseller Hosting<\/a> | Windows Reseller Hosting<\/a> | Cloud Hosting<\/a> | VPS Hosting<\/a> | Managed VPS Hosting<\/a> | Dedicated Server Hosting<\/a> | Windows Dedicated Server<\/a> | Managed Dedicated Server<\/a> | Linux Shared Hosting<\/a> | Windows Shared Hosting<\/a><\/p>\n\n
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\nA story takeover is another way brands use Instagram Stories to increase their following and drive sales. A story takeover is a kind of collaboration between your business and an influencer. For instance, a local radio personality may take over your business\u2019s Insta stories for a day. Such an event will likely get lots of attention because a radio personality will have their own following. They bring those followers with them when they take over your Insta and do fun and surprising things when they have it. They may video themselves in the sound booth being silly or make jokes about having a face for radio while posting images.<\/p>\n\n
\n<\/strong>Private Instagram users use Instagram Stories to provide updates about their daily life. Businesses should also provide relatable updates to increase their fun factor. The more relatable you are to your customers, the more likely your social following will trust you \u2013 and the more credibility you have, the more customers you\u2019ll gain!Instagram Stories allow brands to humanize themselves. This is because, through Stories, companies can share updates in a fun and relatable way that is similar to how non-business users engage on the same platform.<\/p>\n
\n<\/strong>If you have an Instagram following of 10,000 or more, you get the special \u201cSwipe Up\u201d feature. Since links can\u2019t be shared in Instagram posts, this feature lets you give your followers quick access to your content.When you add a link to your Instagram Story, an arrow appears at the bottom of the screen telling viewers to \u201cSwipe Up.\u201d When they swipe up, a web browser appears with the loaded link.<\/p>\n\n
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