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Your website needs to provide valuable information to your audience while also generating leads. If your website can do that, even if it\u2019s outdated, then you\u2019ll want to reconsider any major overhauls. Re-designing your website might improve the aesthetics, but it won\u2019t necessarily improve your traffic or lead generation.<\/p>\n
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Think of a website redesign as a cost-versus-benefit scenario. Fancy graphics, a new layout, and updated tools can be exciting, as well as expensive. Do they really guarantee an increase in traffic or a surge in leads? Attractiveness isn\u2019t everything, even if some web designs would have you believe otherwise.<\/p>\n
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Before you schedule a website redesign, determine why <\/em>you\u2019re doing it.<\/p>\n <\/p>\n <\/p>\n – Have your leads and traffic numbers have been on a steady decline?<\/p>\n <\/p>\n <\/p>\n – Is it really<\/em> to help more people learn about your business?<\/p>\n <\/p>\n <\/p>\n – Or is it mostly just to compete with the aesthetic appeal of your competitors\u2019 sites?<\/p>\n <\/p>\n <\/p>\n Starting over isn\u2019t easy, so you need to have a good, data-backed reason for doing so.<\/p>\n <\/p>\n <\/p>\n <\/p>\n <\/p>\n Are you getting decent traffic, but experiencing high bounce rates? As a rule of thumb, anything higher than a 56 percent bounce rate<\/a> isn\u2019t stellar \u2013 unless your website is purely a blog. If you are getting lots of traffic, yet have a high bounce rate, this is a good indication that you might just need a new search engine marketing strategy or some refreshed website aesthetics to keep people on your platform.<\/p>\n <\/p>\n <\/p>\n In this case, you don\u2019t necessarily need a \u201cnew\u201d website. Simple changes in your keyword strategy could lead to a lower bounce rate. For example, if you run a website that only offers web design courses, yet is pulling in lots of traffic for people looking for web design services<\/em>, this could potentially be the big culprit. In this scenario, you would need to revisit your SEO plan.<\/p>\n <\/p>\n <\/p>\n When it comes to your marketing strategies, ensure that people understand what your brand offers from the get-go. Your site content should be direct and engaging, and all of your website graphics should be relevant to your products, services, or industry.<\/p>\n <\/p>\n <\/p>\n Now, even the most perfect search engine marketing strategy can be rendered useless by poor website aesthetics. Think about it, when you land on a website that looks like it\u2019s straight out of the 1990s with low-quality visual elements, how likely are you to stick around?<\/p>\n <\/p>\n <\/p>\n Here are some of the top things you can do to improve your website\u2019s appearance:<\/p>\n <\/p>\n <\/p>\n – Make the content more easily readable with a neat layout and contrasting colours<\/p>\n <\/p>\n <\/p>\n – Practice smart internal linking<\/a> so people can navigate easily<\/p>\n <\/p>\n <\/p>\n – Remove any distractions such as flashing graphics, pop up ads, or music<\/p>\n <\/p>\n <\/p>\n – Keep your content fresh and updated, as well as, concise<\/p>\n <\/p>\n <\/p>\n More often than not, it\u2019s not the actual website that\u2019s driving people away; it\u2019s how you’re manipulating and marketing it. Examine the small changes you can make before you turn to a web designer for a massive rework.<\/p>\n <\/p>\n <\/p>\n <\/p>\n <\/p>\n Let\u2019s say you are planning on creating a new website from scratch. What are your plans for the new-and-improved website? Will you commit to an ongoing strategy, or let your site sit and become obsolete eventually?<\/p>\n <\/p>\n <\/p>\n Take a long look at your design and content strategy, not just right now, but also for the future. The growth of your themes and company identity will impact your website, which means you\u2019ll need to implement a strategy that grows along with the business.<\/p>\n <\/p>\n <\/p>\n For example, check out The Blonde Abroad\u2019s<\/a> fairly recent website overhaul. Her site used to be very bright and fun, but in recent years, her brand has transitioned to a more adult, professional theme. The changes in her business are reflected in the different designs of her site.<\/p>\n <\/p>\n <\/p>\n <\/p>\n <\/p>\n <\/p>\n <\/p>\n If you don\u2019t have a plan for the future of your new website, investing tons of money into a redesign isn\u2019t a wise choice. It\u2019s not a one-and-done deal – committing to a brand new website requires more time and continual effort than most people would expect.<\/p>\n <\/p>\n <\/p>\n A website is a living, breathing representation of your company – it\u2019s the digital face of your business, and often the first impression people receive from your team. As your company evolves, so should your website. Continue to add new graphics, improve loading times, and generally build upon your website for years to come. Whatever you do, don\u2019t assume that a website redesign is the last thing you\u2019ll need to do to create a beautiful site.<\/p>\n <\/p>\n <\/p>\n <\/p>\n <\/p>\n Perhaps the most constant website trend to keep in mind is the commitment to consistency.<\/p>\n <\/p>\n <\/p>\n The real way to keep up and compete with other sites is to maintain your SEO and publish fresh content consistently. As was said before, your site shouldn\u2019t be a stagnant entity. Be aggressive about optimizing your site for search engines and creating useful content for your website visitors.<\/p>\n <\/p>\n <\/p>\n Pay attention to the keywords that best benefit your industry. Meta descriptions, headers, backlinks, and web analysis tools, such as Google Analytics and Search Console, are essential to staying up-to-date. These details will drastically impact the performance of your site as much or more than pretty designs.<\/p>\n <\/p>\n <\/p>\n Of course, you should keep an eye on design trends and make small tweaks as needed, instead of waiting until the whole site is outdated. However, trendy web design techniques won\u2019t take you super far. It\u2019s the content and SEO that will determine your long-term success.<\/p>\n <\/p>\n <\/p>\n Additionally, you must stay on top of user demands. What do people want from your website? If they\u2019re asking for more personalization, look into features that will help with that. If they need faster customer service responses on your e-commerce site, look into chatbots that can help<\/a>.<\/p>\n <\/p>\n <\/p>\n <\/p>\n <\/p>\n Obviously, there are times in which a completely new website is your only option. This typically occurs when your current website is incompatible with common browsers. It can also become necessary when you\u2019ve experienced excessive data hacks or if you\u2019ve neglected your website maintenance for many years.<\/p>\n <\/p>\n <\/p>\n Another serious problem that may require a total rehaul is a website\u2019s inability to function on mobile devices. If it\u2019s impossible for your current site to appeal to mobile users, you likely need a complete redesign to adapt to new trends. In fact, as of July 1st<\/sup>, 2019, all websites are now indexed with Google\u2019s mobile-first indexing.<\/a><\/p>\n <\/p>\n <\/p>\n If your website can\u2019t adapt to mobile, it could very well be taking a toll on your online visibility, and subsequently, your bottom line.<\/p>\n <\/p>\n <\/p>\n You may also want to consider starting from scratch if you took your brand in a completely <\/em>new direction. Let\u2019s say you\u2019ve changed everything about your company from its logos to its top products and messages. This might require more than a basic revamp.<\/p>\n <\/p>\n <\/p>\n Keep in mind that these are extreme cases. It\u2019s not always the best idea to launch a redesign, as we\u2019ve explained throughout this article. Hence, take these situations thoughtfully.<\/p>\n <\/p>\n <\/p>\n In Conclusion<\/strong><\/p>\n <\/p>\n <\/p>\n Chances are, you don\u2019t need a new website. What you do need to do is pay attention to the finer details that determine a website\u2019s success – details such as SEO, readability, and fresh content. Before you drop thousands of dollars on a site overhaul, consider what you can do today to start improving your website step-by-step.<\/p>\n <\/p>\n <\/p>\n <\/p>\n Reseller Hosting<\/a> | Windows Reseller Hosting<\/a> | Cloud Hosting<\/a> | VPS Hosting<\/a> | Managed VPS Hosting<\/a> | Dedicated Server Hosting<\/a> | Windows Dedicated Server<\/a> | Managed Dedicated Server<\/a> | Linux Shared Hosting<\/a> | Windows Shared Hosting<\/a><\/p>\nHow Does Your Traffic Correlate to Your SEM Strategies?<\/strong><\/h2>\n
Is Your Design and Content Strategy Evolving?<\/strong><\/h2>\n
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\n<\/figcaption><\/figure>\nHow to Keep Up With Trends<\/strong><\/h2>\n
When It\u2019s Actually Time to Start From Scratch<\/strong><\/h2>\n
Reseller Club Hosting Services<\/h2>\n