{"id":29639,"date":"2019-11-30T11:45:17","date_gmt":"2019-11-30T11:45:17","guid":{"rendered":"https:\/\/blog.resellerclub.com\/?p=29639"},"modified":"2025-10-24T13:48:26","modified_gmt":"2025-10-24T13:48:26","slug":"7-tips-to-optimize-social-media-visuals-for-customer-engagement","status":"publish","type":"post","link":"https:\/\/www.resellerclub.com\/blog\/7-tips-to-optimize-social-media-visuals-for-customer-engagement\/","title":{"rendered":"7 Tips To Optimize Social Media Visuals For Customer Engagement"},"content":{"rendered":"

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With research showing that social media posts with images are shown to get up to 2.3x more engagement<\/a> than those without, it\u2019s no wonder that people are looking to find content that shows instead of tells. But because this is isn\u2019t a secret to any marketer, you\u2019ll notice your social posts competing with a stream of other visually appealing images on news feeds. <\/p>\n

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This means that you\u2019ll need to have an understanding of which types of images actually resonate with your audience. This article provides tips to help you come up with a solid social image strategy, which can in turn, help improve conversion rates<\/a>. <\/p>\n

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7 tips to make your brand\u2019s social media content visually effective to your viewers<\/strong><\/h2>\n

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As alluded to earlier, merely adding visuals to your social posts will no longer be enough to capture the attention and imagination of your audience enough to merit engagement. To help you be more effective with your use of visuals, here are seven tips to help optimize customer engagement. <\/p>\n

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2.Brand your social media presence<\/strong><\/p>\n

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It\u2019s been found that humans can form an impression in as little as 50 milliseconds<\/a>. This means that a well thought out image accompanied by a witty caption may not have the time to resonate with your audience before they form an impression. <\/p>\n

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To work around this, you\u2019ll need to have a recognizable social branding, which doesn\u2019t only require a compelling social logo \u2013 it\u2019s going to take consistency. As you can see with the example below from Blue Star Donuts, their social profiles have that recognizable blue star as their social logo. It is then accompanied by visually stimulating images of their products. The combination of the two across their channels allows them to communicate their brand value at first glance. <\/p>\n

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Source<\/em><\/a>
2. Choose images that are easy to digest<\/strong><\/p>\n

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In a similar vein to being easily recognizable, you\u2019re going to want to use images that are easy to understand. With a ton of content clamouring for audiences\u2019 attention, you\u2019ll want to use an image that quickly conveys your message. <\/p>\n

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It could be an animated text on loop, as Adobe Spark does below. <\/p>\n

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\nhttps:\/\/www.instagram.com\/p\/B0oOwKfgXvt\/?utm_source=ig_web_copy_link\n<\/div>\n<\/figure>\n

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Or you could go a step further and utilize technology that\u2019s gaining popularity. GoPro does this well with their VR videos, which not only show how much fun you can have with their products, it also allows audiences to interact with their content \u2013 a boon for any social post. <\/p>\n

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