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If content is king, then there is a new heir to the throne \u2013 Video. Video has outperformed other forms of content in capturing people\u2019s attention and gaining their trust.<\/p>\n
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Its reign might have just begun, but its achievement is already phenomenal. Consumers have made their choice \u2014 72% of them prefer videos<\/a> to text while searching for a product and 84% of them buy only after watching a product video. <\/p>\n <\/p>\n <\/p>\n In e-commerce, videos help products gain exposure. Videos also help consumers experience the product before buying. Simply put, today, you can\u2019t ignore this marketing behemoth. <\/p>\n <\/p>\n <\/p>\n That said; let\u2019s find out how to increase eCommerce conversions using product videos. <\/p>\n <\/p>\n <\/p>\n <\/p>\n <\/p>\n Making unboxing videos is such a simple (and obvious) idea, but most brands overlook its potential. For a second, go back in time and think of the bubbling excitement and anticipation you felt when opening a gift. Product unboxing videos work because they recreate this childhood emotion in the consumers. <\/p>\n <\/p>\n <\/p>\n Brands can improve the effectiveness of unboxing videos by sharing videos of real customers. The concept behind an unboxing video is straightforward. Users open the product package, describe each item in the box, and give a brief explanation of the item\u2019s purpose and function. <\/p>\n <\/p>\n <\/p>\n Unboxing videos have been around since the launch of YouTube. They have gained prominence, so much so, YouTube witnesses posting of more than 90,000 unboxing videos<\/a> every month. According to the ThinkWithGoogle website<\/a>, 62% of consumers view unboxing videos to research a product. <\/p>\n <\/p>\n <\/p>\n <\/p>\n <\/p>\n <\/p>\n <\/p>\n <\/p>\n <\/p>\n While product unboxing videos touch the surface and describe the items in a package, explainer videos go a step further. These videos are in-depth guides to the features and benefits of a product or service.<\/p>\n <\/p>\n <\/p>\n Consumers prefer videos, and a short and slick video is more engaging and effective. Users who have a fair bit of explaining to do about a complex product can split the content into two or more short videos. Editing a video to give it a professional look won\u2019t cost much.<\/p>\n <\/p>\n <\/p>\n Nowadays, no one reads lengthy product descriptions or user manuals. People prefer explainer videos that show the product in a close-up view and from different angles. E-commerce brands must use these videos because 96% of people watch explainer videos<\/a> to understand products.<\/p>\n <\/p>\n <\/p>\n Dropbox is a pioneer in using explainer videos to expand its customer base. In 2009, the company introduced explainer videos of their service that increased their conversion by 10%. The explainer videos campaign added 10 million customers<\/a> and earned Dropbox an extra $48,000,000 in revenues. <\/p>\n <\/p>\n <\/p>\n <\/p>\n <\/p>\n <\/p>\n <\/p>\n <\/p>\n <\/p>\n As opposed to explainer videos which are 100% created using computer generated and animated graphics, product \u2018how-to\u2019 videos will feature real actors that your clients can relate to better, How-To videos are a powerful tool to motivate prospective customers to make the buying decision. Research data shows that around 97% of video marketers<\/a> believe that product videos help consumers understand a product or service. <\/p>\n <\/p>\n <\/p>\n How-to videos are effective because they show consumers how the product works and how to use it. Furthermore, if the consumer has decided to buy, checking the how-to videos will give the satisfaction of making the right call.<\/p>\n <\/p>\n <\/p>\n For the web hosting and domain industry screen recording based \u2018How To\u2019 videos work great, as they walk the customer through the process, step by step. With these types of services being highly technical most of the time, an in-depth walkthrough tutorial works great.<\/p>\n <\/p>\n <\/p>\n The product demo or how-to videos use the old \u2018show, don\u2019t tell\u2019 approach. These videos don\u2019t stop at talking about the product and explaining the features; they go a step further and show the product in action \u2014 speeding up their buying decision. <\/p>\n <\/p>\n <\/p>\n <\/p>\n <\/p>\n <\/p>\nProduct Unboxing Videos<\/h2>\n
How Do Unboxing Videos Increase eCommerce Conversions?<\/h2>\n
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Product Explainer Videos<\/h2>\n
How Do Explainer Videos Increase eCommerce Conversions?<\/h2>\n
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Product \u2018How-To\u2019 Videos<\/h2>\n
How Do How-To Videos Increase eCommerce Conversions?<\/h2>\n
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