{"id":32143,"date":"2020-09-10T11:59:02","date_gmt":"2020-09-10T11:59:02","guid":{"rendered":"https:\/\/blog.resellerclub.com\/?p=32143"},"modified":"2025-10-24T12:45:23","modified_gmt":"2025-10-24T12:45:23","slug":"how-to-set-up-a-google-ads-campaign","status":"publish","type":"post","link":"https:\/\/www.resellerclub.com\/blog\/how-to-set-up-a-google-ads-campaign\/","title":{"rendered":"Google Ads 101: A Guide to Set Up Your Google Ads Campaign"},"content":{"rendered":"

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Every time I want to find an answer to something over the internet, 9 out of 10 times, I end up \u2018Googling\u2019 <\/em>it. The term is not a jargon for anyone who is either connected or even knows about the internet. But what is Google? For the uninitiated, Google is a search engine, just like Yahoo, Bing, and several others, however, it is one of the most commonly used search engines today. <\/p>\n

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A recent study by Statista<\/a> found that Google ranked first in the most-visited web properties in the United States, whereas, statcounter<\/a> measured that Google grabbed a total of 92% worldwide in the search engine market share. Owing to this popularity of Google, investing in a Google Ads campaign is a sure-shot way to drive more sales and increase the ROI on your products. <\/p>\n

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In this tutorial, we will walk you through what Google Ads is and how to set up your first Google Ads campaign. Let\u2019s get going!<\/p>\n

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Google Ads – A Little History <\/h3>\n

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Google Ads<\/a>, formerly known as AdWords, is a platform by Google that helps grow your business by offering paid advertisements<\/a> which appear in the search engine results when a user searches for a particular keyword. These advertisements appear on websites\/search engines by way of the Google AdSense<\/a> and Google Display Network. <\/p>\n

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The Ads are displayed on SERP (Search Engine Results Page) when a particular keyword matches with an advertisement that already exists in the network database. Furthermore, along with the advertisement content, your search results also display other website links. These other links are also known as \u2018organic results\u2019. <\/p>\n

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Here is an example of a SERP result for the keyword \u2018online marketing\u2019<\/em> on Google. The green box highlights the ads\/sponsored results and the blue box displays the organic results.<\/p>\n

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Note:<\/em><\/strong> Every sponsored link\/ad displays the word \u2018Ad\u2019 so that the user knows this is an Ad campaign. <\/em><\/p>\n

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Types of Ad Campaigns You Can Run on Google <\/h3>\n

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There are  5 types of ad campaigns that you can run on Google, depending on your business. <\/p>\n

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  1. Search campaign<\/a> – easy to set up and allows you to run your ads on the vast Google search network<\/li>\n
  2. Display campaign<\/a> – campaigns advertised using the Google Display Network<\/a> (GDN)<\/li>\n
  3. Shopping campaign<\/a> – especially for the retailers\/e-commerce store owners to help promote their local and online inventory <\/li>\n
  4. Video campaign<\/a> – these campaigns allow you to display video ads on their own or within an already streaming video on YouTube network and GDN<\/li>\n
  5. App campaign<\/a> – if you are an app advertiser then this campaign allows you to promote your app on Search, Google Play, YouTube Network, Discover on Google Search, and GDN<\/li>\n<\/ol>\n

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    Setting Up Your Google Ads Campaign in 8 Easy Steps<\/h3>\n

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    Step 1: Go to Google Ads website <\/strong><\/p>\n

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    The first step to setting up a Google Ads campaign is to set up your Google Ads account. <\/p>\n

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