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As a part of the content marketing team, we are always exchanging ideas, helping each other learn and grow, and most importantly inspiring one another to do and give our best. Last week my colleague wrote this very informative blog on How to Write Great Copy for Websites, Social Media, Blogs, Emails and more<\/a> \u2014 and that inspired me to take the conversation forward with this piece. <\/p>\n <\/p>\n <\/p>\n Have you ever been in a Copywriting Vs Content Writing dilemma, confusion or a tiff?<\/p>\n <\/p>\n <\/p>\n I recently heard someone say, \u2018I follow this page on Instagram that captions its images with really funny one-liners \u2014 they surely have a great content writer!\u2019<\/em><\/p>\n <\/p>\n <\/p>\n The not-so-tiny voice in my head spoke up \u2018She means Copy! Correct her. She called Copy, Content!\u2019 <\/p>\n <\/p>\n <\/p>\n My social etiquettes begged me to agree, nod or carry on the conversation because honestly, it\u2019s a very common mistake. Yeah, it\u2019s true. Most people use the word Copy and Content interchangeably. Is it a huge mistake? Well, no when you\u2019re just having a polite conversation with someone socially, but Yes, Yes and absolutely Yes if you\u2019re in a professional set-up. <\/p>\n <\/p>\n <\/p>\n Before we go ahead I would like to confess \u2014 I did correct her eventually when I found out she was a budding entrepreneur wanting to hire a team of her own to scale her online business. <\/p>\n <\/p>\n <\/p>\n So what\u2019s the difference between Copywriting and Content Writing? How do you battle it out in a Copywriting Vs Content Writing confusion? To understand the difference between copywriting and content writing let\u2019s understand what these are individually. <\/p>\n <\/p>\n <\/p>\n <\/p>\n <\/p>\n Think of copywriting as an idea or a thought that is inspired by your brand ideology and brand personality. You can also think of it as an \u2018elevator pitch\u2019 that is advertorial in nature that piques curiosity. <\/p>\n <\/p>\n <\/p>\n As a brand, you use copywriting to sell your brand persona or sell an idea. Copywriting isn\u2019t directly aimed at selling products and services but a snippet of what customers could potentially buy\/get from you. For example, if you sell t-shirts, copywriting could include captions or slogans like \u2018wear your personality\u2019, \u2018we don\u2019t sell clothes, we sell comfort\u2019 etc. In this example, you\u2019re selling the idea of comfort and individual personality rather than selling t-shirts. <\/p>\n <\/p>\n <\/p>\n Another common misconception that people have is that copywriting is like a trailer or a preview to the content. While that may be true when you think of a blog title as the copy, but copywriting is more than just a preview to content. However, it\u2019s true that copywriting alone cannot sell products and must be supported by content in some way. <\/p>\n <\/p>\n <\/p>\n Common examples of copywriting include:<\/p>\n <\/p>\n <\/p>\n <\/p>\n <\/p>\n <\/p>\n <\/p>\n The main purpose of content writing is to provide information, educate or answer questions with deeper details. While content writing must also always elevate brand personality, it must aim at selling your products and services rather than just an idea. <\/p>\n <\/p>\n <\/p>\n If we take the same example as before, for your t-shirt company, content writing could include blogs like \u20185 reasons our t-shirts are a must-have\u2019 or a video script that details \u20187 ways you can style our t-shirts\u2019. Here you\u2019re selling your product through creative content that gives information and educates your audience about your products and what benefits it can bring to them. <\/p>\n <\/p>\n <\/p>\n In simple words, content explores the depths of benefits, relevant educational material, information and other necessary details that help customers make a positive buying decision. <\/p>\n <\/p>\n <\/p>\n Common examples of content writing include:<\/p>\n <\/p>\n <\/p>\n <\/p>\n <\/p>\n <\/p>\n <\/p>\n Now that we understand what copywriting and content writing is, it\u2019s easy to understand the difference between the two. While at the core of it, they\u2019re both effective marketing strategies that help build and engage with an audience and promote brand personality, the difference is:<\/p>\n <\/p>\n <\/p>\nWhat is Copywriting? <\/h3>\n
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\u2026 and more. <\/li>\n<\/ul>\nWhat is Content Writing? <\/h3>\n
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\u2026 and more. <\/li>\n<\/ul>\nDifference between Copywriting and Content Writing<\/h2>\n