As a web designer, developer or business-owner (or all 3-in-one!), finding time to attend a tech event can be tough. You probably think that it is an unproductive way to spend a business day. However, we’d like to show you 6 reasons why you should attend events such as WordCamps, Developer Summits, Design conferences and other tech conferences and conventions.
1. Self-appraise – Evaluate your business and brand!
Events like these often see your competition showcase the best of their products and strategy. It’s the perfect way for you to get a sense of “Where do I stand in comparison to my biggest competitors?”.
2. Network – Build better, stronger connections with face-to-face interactions:
Particularly for digital businesses, your presence in this setting can make an impact that a digital campaign cannot. This can also help you connect especially with customers who are not inclined to online marketing.
3. Grow your leads – Expand your customer base:
Presenting your business at a related-event can help you meet a whole new set of people to reach out to.
4. Ideate – Get outside the bubble:
With your daily workload, it is possible to get stuck in a bubble. Attending events like these exposes you to different thinking, different points of view and expand or challenge every assumption you had about your industry. Takeaways from these events can be invaluable.
5. Become a Thought Leader – Project your personal brand:
If you happen to be an expert in your field, these events can open many more doors for your business and yourself. It can help showcase yourself as a possible event speaker and industry leader.
6. Collaboration – Learn solutions from other tech professionals:
In a complex and fast-changing industry, it’s hard to keep pace with changing requirements and technologies. These events are the perfect place to find experts who can help you figure out solutions to some of the most complex problems you face in the business.
We’d also like to share a few tips that can give you an edge at any event:
- Find out the attendees in advance and do a bit of research on their profiles: This will help avoid wasting time and expedite getting a word in with the right kind of leader or lead-not to mention helping you strike up interesting conversations and impressing them in return.
- Practice your ‘elevator pitch’: An ‘elevator pitch’ is a very short, persuasive description to explain ‘who are and what company is’ in just a few sentences. At a networking event, this is gold.
- Be confident and be yourself: Remember that the goal is to make meaningful connections. Whether for your business or for yourself, at no point should you push yourself to project a false face for your business including fudging numbers, stats,etc as these will eventually be exposed either through the network or just with time.
- End your conversation with a planned follow-up: To ensure your lead takes you seriously, ensure you plan a get-together to carry on your conversation. However, keep it natural. Good relationships are built over time.
So if you weren’t convinced before, we hope you are now. Networking and presenting at events can only be a benefit to both your business and you personally.
You can get started at ResellerClub initiated events like ‘Ctrl+F5’-a web design and development summit organised across India and also ‘Cloud Bazaar’-an event coming up in December this year where we showcase all our cloud-based products for new-age web businesses. You can also catch us at WordPress community-organised events like WordCamps through the year. The next WordCamp is at Mumbai on the 25th and 26th of March. Of course, stay in touch with us for more updates on other related events activities.
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