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    When you set up a business, one of the first things you need is a professional email. Something like you@yourcompany.com. A lot of people start by searching how much is Google business email, and honestly, that is a great place to begin. Once you find the answer, you quickly realise that Microsoft 365 and Zoho Mail are also strong options worth looking at. This article puts all three side by side so you can see…

    If you are thinking about getting Google Workspace for your business in India, one of the first things you will ask is how much does Google Workspace cost. The answer depends on which plan you pick and which payment option you go with. This guide breaks it all down so you can make the right call. What is Google Workspace Flexible Pricing? Google Workspace offers two ways to pay: the Flexible Plan and the Annual…

    If you are thinking about getting Google Workspace for your business in India, one of the first things you will ask is how much does Google Workspace cost. The answer depends on which plan you pick and which payment option you go with. This guide breaks it all down so you can make the right call. What is Google Workspace Flexible Pricing? Google Workspace offers two ways to pay: the Flexible Plan and the Annual…

    Since the outbreak of the COVID-19 pandemic, lockdowns across the globe have led to a sharp rise in new website launches. Even small businesses catering to an even smaller niche are starting websites and selling their products and services online. All this is great if you run a website hosting business. More people starting websites only means that you now have a larger customer pool. However, there are hundreds of web hosting companies in the…

    What is Customer Churn? Why do we need to measure the churn rate? Why focus on customer churn and not growth? How does one reduce the churn rate? If you’ve been trying to find the answers to these questions, we’ll try and do that by the end of this blog! Customer churn is an important metric. Although technically it shows ‘loss’, it is a measure that can help you gain more. Simply put, customer churn…

    In 2014, when Pete Frates and Pat Quinn, members of the Texas ALS Association, launched the Ice Bucket Challenge, they didn’t know what a viral success it would become. The challenge quickly became popular among celebrities, who decided to participate in it to spread awareness about the association’s main cause – Amyotrophic Lateral Sclerosis. Among these celebrities were Chris Pratt, Robert Downey Jr., Barack Obama, Donald Trump, and Bill Gates, whose YouTube video featuring this…

    2020 will go down in history as one of the most challenging years that tested our patience, skills, capabilities and capacities. Both personally and professionally, the year kept us on our toes (not literally considering the lockdowns!). 2021 is here and with it comes new learnings, new vigour and a whole lot of new business challenges and opportunities. If you look at the recent trends in digital marketing, the one thing that no business or…

    It is wishful thinking if we believe that a single application is an answer to all businesses queries on data analytics. While Google Analytics is one of the best analytics platforms on the market today, it might just so happen it doesn’t fit your bill. Maybe you’re just a beginner and all you want is a simple user-friendly option, not that Google Analytics isn’t that. But you get what I’m trying to say, don’t you?…

    Can coupons save you from the pandemic? Not literally, but they could help you save money especially since online shopping trends have increased since COVID-19 made its appearance in public. Exponential access to the internet and smart devices has changed consumers’ lifestyle and preferences. Furthermore, it has been proven to be less likely impacted by a global pandemic or restrictions since the dawn of quick and easy worldwide door-to-door shipping. Do you know what could…

    I often find myself looking at children and thinking, ‘I wish I could be a child again!’ Of course, this thought usually stems out from observing a child’s unbound joy, carefree nature and absolute innocence, but if I think deeper there’s so much more to being like a child. Yes, I honestly believe that if we could all be a little more like children, we could be more successful adults. How? Well, before I lay…