People often abandon website pages that take forever to load. Website load speeds can make or break any visitor’s perception of your business in general, and nobody wants that. So what do you do? You try your best to have a solution in place which keeps your website safe from anything that can possibly delay its load time. Some of the available solutions include enabling caching, optimizing PHP or other application services, fine-tuning the database…
Can you tell the difference between these two images? The answer is not very hard to guess, is it? Usability lies at the nucleus of all ideas. No matter what form these ideas may be translated into – objects, products, software, etc., the significance that they deserve is directly proportional to their usability quotient. Ideas that aren’t usable can only be passed off as good stories. Same goes for websites and applications. The usability of…
The sole purpose of any promotional copy – be it the copy of an ad, an email, or a website, is to lead the reader towards that shiny, interactive, and most often, a rectangular clickable UI element i.e., the button. Call-to-action (CTA) buttons not only hold every marketer’s hopes of winning at conversion techniques, but also a psychological effect that has the potential of reflecting your brand’s image. How can a mere button do that,…
With the advent of technology, the world has moved online; and those who haven’t, are on their way. Website creation is gaining momentum with tons of content creators, businesses, groups, etc. establishing their online presence on the internet. While everyone may not have the expertise to build a website from scratch, everyone does have several options available to use easier methods to get the same results. Creating a WordPress website using free themes, especially, is…
Muriel Rukeyser was right when she said – “The universe is made of stories, not of atoms”. In our day-to-day lives, we consume a steady stream of stories – be it while reading a book, listening to a colleague explain a business concept, or even while watching an advertisement. There’s a reason why humankind chose to use stories and illustrations to pass on knowledge; even during times before language made its debut. But why build…
