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    What is Customer Churn? Why do we need to measure the churn rate? Why focus on customer churn and not growth? How does one reduce the churn rate? If you’ve been trying to find the answers to these questions, we’ll try and do that by the end of this blog! Customer churn is an important metric. Although technically it shows ‘loss’, it is a measure that can help you gain more. Simply put, customer churn…