Can you tell the difference between these two images? The answer is not very hard to guess, is it? Usability lies at the nucleus of all ideas. No matter what form these ideas may be translated into – objects, products, software, etc., the significance that they deserve is directly proportional to their usability quotient. Ideas that aren’t usable can only be passed off as good stories. Same goes for websites and applications. The usability of…
Muriel Rukeyser was right when she said – “The universe is made of stories, not of atoms”. In our day-to-day lives, we consume a steady stream of stories – be it while reading a book, listening to a colleague explain a business concept, or even while watching an advertisement. There’s a reason why humankind chose to use stories and illustrations to pass on knowledge; even during times before language made its debut. But why build…
We are surrounded by writing be it in the form of news bulletins, articles, emails, listicles etc. both in the physical and virtual world. It is in this regard, that messages need to be universally understood by everyone irrespective of who is reading them. In this article, we’ll discuss if writing impacts UI and also touch on how to curate your content so that it helps in the growth of the brand. Importance of Written…
