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In this digital age, we’re surrounded by and consume content in all forms — be it blogs, videos, podcasts, e-books, etc. the list goes on. No matter the type of content, the one thing that connects them all is, all these content forms are online – on a website. When we talk about websites, the first thing that comes to mind is ‘Google’, at least this is what comes to my mind – as this…
Let me ask you a question: What makes up a business’ online identity? It can often feel like we’re underestimating just how much the internet has changed the way companies & stores operate. Whilst many business owners still talk about it as if it were just another tool to be used by companies looking to grow their audience, in actuality, it has altered the very fabric of the modern business landscape in ways that people…
As a part of the content marketing team, we are always exchanging ideas, helping each other learn and grow, and most importantly inspiring one another to do and give our best. Last week my colleague wrote this very informative blog on How to Write Great Copy for Websites, Social Media, Blogs, Emails and more — and that inspired me to take the conversation forward with this piece. Have you ever been in a Copywriting Vs…
Let’s face it, making money while you sleep would indeed be a dream come true. Albeit, it’s probably one of those dreams that can never really come to pass. Scratch that thought. Yes, you CAN definitely get hold of one such lucrative revenue stream.But how? Enter: Affiliate marketing. Think of it as a way to direct your existing audience to recommendations that could help actualize sales. Understanding Affiliate Marketing Here’s how affiliate marketing works: You…
I’ve been copywriting for close to 8 years, professionally now. I started out with social media for a media brand and now lead the content marketing efforts for a tech company. My experience ranges from writing for social media through Facebook captions to website copy to blog writing. In all this time, I have come to identify a few key pointers for great copywriting for those of us who struggle with how to write content…
Over a period of time, you must have seen how YouTube as a platform has grown with different types of content creators putting up videos for various purposes. Some inform, some entertain, some enable you to decide whereas some motivate you. The truth of the matter is these videos, across genres, hit home because the YouTuber him/herself believes in that content and wants to convey something important to us through these videos. With time as…
Customers need more than a good product to sway them towards one brand or another. The field is getting more and more competitive by the day and the difference in quality is becoming harder to discern. As a result, companies need to find ways to stand out from the pack to acquiring new customers and, more importantly, retain loyal customers. And personalization is the best way to do it. But how can you personalize your…
If you hold the title of an affiliate marketer as we speak, congratulations! 2020 must have been a blast. With online sales growing 76% between June 2019 and June 2020, there are only good profits, larger niches, and higher conversions to expect from 2021. While voice-search optimization and data-driven marketing stayed as the most popular trends consistently for a few years, 2021 is going to see some shifts, as we explore more and more ways…
Every time I want to find an answer to something over the internet, 9 out of 10 times, I end up ‘Googling’ it. The term is not a jargon for anyone who is either connected or even knows about the internet. But what is Google? For the uninitiated, Google is a search engine, just like Yahoo, Bing, and several others, however, it is one of the most commonly used search engines today. A recent study…
In 2020, generic advertisements and worn-out slogans do businesses more harm than good. Forbes reports that 91% of consumers claim they tend to favor brands that personalize their customers’ experiences in the form of recommendations, marketing strategies, and advertising. With a plethora of brands to choose from, customers prefer to shop with the ones that make them feel appreciated. No matter what product you offer or what industry you’re operating in, personalization is crucial to…
