Turbocharge your business by unlocking the potential of your web presence. Make the most of your website, boost your traffic, run marketing campaigns like a pro and benchmark yourself against the best Small and Medium Businesses! Through articles in the SMB category, we want to help small and medium businesses gain a foothold online, get tips, videos and more to optimise your day to day operations, marketing, sales, analytics and strategy.
As a platform that powers over 5 Million SMBs around the world, we share solutions for common problems you may face and tell you how to make the most of your limited resources – time management, product & project management and talent acquisition & retention.
COVID-19 has put a lot of companies, big and small, out of business. The lockdowns across the world have forced people to stay indoors, and for a lot of offline businesses, this meant that footfall across their shops has gone down. Obviously, this also completely shut a lot of businesses. The pandemic has been especially bad for small and medium-sized businesses. These companies usually work with limited capital and don’t have enough liquidity to stay…
Let me ask you a question: What makes up a business’ online identity? It can often feel like we’re underestimating just how much the internet has changed the way companies & stores operate. Whilst many business owners still talk about it as if it were just another tool to be used by companies looking to grow their audience, in actuality, it has altered the very fabric of the modern business landscape in ways that people…
Conventionally, festivals across the world have been the drivers of increased sales, for both online and offline stores. With e-commerce revolutionizing the online shopping sector, more and more people choose to shop online. The choice is propelled by the ease of purchase, the huge number of choices, seamless online payments and most importantly, the attractive discounts offered by the platforms. As an e-commerce website owner, your primary goal should be to utilize this surge in…
Every time I want to find an answer to something over the internet, 9 out of 10 times, I end up ‘Googling’ it. The term is not a jargon for anyone who is either connected or even knows about the internet. But what is Google? For the uninitiated, Google is a search engine, just like Yahoo, Bing, and several others, however, it is one of the most commonly used search engines today. A recent study…
Can you earn money from your website? The answer is YES, and it is not a difficult task. But the truth is that monetizing your website involves a lot of dedication and consistency. The first step when monetizing your website is to analyze your website’s traffic. Understanding the analytics, taking constant efforts and measures to improve the content, and implementing proper SEO practices to attract more traffic to your site. Once the traffic is in…
One of the primary reasons people want to make money online is because there is little or no cost involved. Unlike brick and mortar businesses, online money-making has made the lives of the people a lot simpler. But that doesn’t mean making money online sitting at home is simple. It takes time and effort, but if it’s done the right way, then there is no turning back. With this article, we will talk about how…
Loyal customers are the first step to success. As a web design business owner, not only can you rely on these customers to help cash flow, but also to help spread the word about your services to other potential clients. It is important to engage with your customers on a regular basis, both professionally and emotionally. What does this mean? Well, if you only engage with customers when there is money involved, they will quickly…
Maintaining business continuity in these unprecedented times of COVID – 19, aka the novel Coronavirus pandemic, can be quite a task. Our lives have suddenly changed, and our schedules messed. It has transformed our personal and professional lives, compelling us to reconsider and reshape it. Nevertheless, with the world being digitally interconnected, a lot of companies have considered work from home/remote working as the preferred means to keep their businesses running smoothly. In this post,…
As global internet usage continues to accelerate in growth, social media remains deeply embedded into the lives of the majority of online users. Approximately 4.4 billion users are now online, and social media consistently dominates the rankings of the world’s most visited websites. Twitter, in particular, continues to have a strong showing on ranking lists, despite oft-reported declines in the active users. It’s doing well in terms of advertising, too—with total ad engagements up 20%…
When your company collects user data, you pit convenience against protecting people’s privacy. As people purchase and use technologies that rely on personal data to function, this challenge will intensify. For example, 71% of Americans expect to have at least one smart-home device by 2025. According to Consumer Reports, 65% of Americans are either slightly or not at all confident that their personal data is private and not distributed without their knowledge. Research from the…
