If your business has anything to do with ecommerce, transactions, products or purchases, this one’s for you. Cart abandons are as the name suggests, a record of how many users / customers leave a website without making a purchase after they reach the checkout page. Business Insider says that products worth approximately $4 trillion are abandoned in online shopping carts. There’s more. 63% of that is actually recoverable! In this article, we’ll take a look…
The use of mobile devices has risen hugely in the last few years mobile usage has overtaken desktop for the first time. So it has become crucial that advertisers pay attention to mobiles and make sure they’re optimizing their advertising strategies. You could check if your website is mobile friendly with the right tools. Google AdWords is one of the key tools used by marketers and advertisers to promote a brand, but be warned, for rookies there are…
Starting from a simple dorm room in Harvard to becoming the top social media and networking service, Facebook has undergone tremendous change. From connecting people to strengthening ties, it has moulded itself into a platform that offers all its users something. As a web pro, Facebook plays an important role in your business by enabling you to connect with your customers, create business pages, post ads and in turn increase your reach. Nevertheless, it is…
Have you ever clicked a button on a website and seen a really long, confusing link open up in the tab? These long, confusing links are actually essential for tracking a potential lead or a customer. They’re a great tool for a marketer. If you put up a banner promoting a product on a 3rd party site, how do you measure how many clicks you got from it? If you’ve published a blog as a…
If you are ready to set up your first website and feel a little overwhelmed with how to get started, this blog post is for you. One of the easiest ways to set up your own website is to use the most popular content management system in the world – WordPress. Setting up a WordPress website is easy. Once you have set up your WordPress website, you will find that the platform offers various ways…
Facebook has undoubtedly become an important marketing channel for brands, celebrities & companies alike. It’s a great way to reach a wide, global audience from your desk & hence has become a part of every marketer’s campaign. However, Facebook recently announced changes in its News Feed algorithms to decrease the organic post reach of brand pages. This could be bad news for a marketer. Now, when I say ‘changing their news feed’, I don’t mean…
Introduction When it comes to assessing the success of an online marketing campaign, a website or a product, numbers are of utmost importance. Google Analytics has been revolutionary in tracking some of these numbers. Google Analytics has been useful to view page traffic, unique visits etc. But the more important question now that you have access to these numbers is, what do you make of it? In this ‘Getting the most out of Google Analytics’…
What is web hosting? Web hosting (in layman’s terms) is the service of providing storage space for a website or application on a server on the internet. Once your website is made available on the internet, it can be accessed by other computers connected to the internet. How web hosting works: Web hosts are companies that rent out their services and technologies to host websites on the internet. Once the hosting company hosts your website,…
On our social media, we often joke about how many changes we as developers & designers receive from clients with the hashtag #webdesignerproblems. Funny as it may be, in real life, it can be frustrating to have to re-do images or implement the client’s changes because he’s either unsure of what he wants or is over ambitious or simply, hard to please. In this article, we’ll discuss how to turn down such requests politely (this…
So before we start with the steps involved to configure a firewall in Linux, first let’s make sure we understand what a firewall is and how it works. Understanding what a firewall is and how it works: A firewall is a program that surrounds the interface between a private network and the rest of the big and (usually) bad internet. You can think of the firewall as a gateway. It follows pre-configured rules that allow…