The way we do business today has changed. With the internet becoming the one-stop solution for all our needs, our customers expect us to be able to serve them digitally. Business-customer interactions have gone completely digital and while this has made it a seamless process — without complete thought and consideration this can be a big challenge. Look at it this way — if you own a physical store and customers walk in you are physically…
Although approximately 1 in 5 customers rely on online reviews when making purchasing decisions, a survey by Clutch, DC-based ratings and reviews firm, revealed that 81% do not actually write reviews themselves. This paradox puts businesses in a bind. Customers want the best of both worlds: to read reviews without contributing any themselves. To address this gap, E-commerce businesses should focus on two distinct conversion goals: Driving sales conversions Converting customers into reviewers One popular…
