If you hold the title of an affiliate marketer as we speak, congratulations! 2020 must have been a blast. With online sales growing 76% between June 2019 and June 2020, there are only good profits, larger niches, and higher conversions to expect from 2021. While voice-search optimization and data-driven marketing stayed as the most popular trends consistently for a few years, 2021 is going to see some shifts, as we explore more and more ways…
Every time I want to find an answer to something over the internet, 9 out of 10 times, I end up ‘Googling’ it. The term is not a jargon for anyone who is either connected or even knows about the internet. But what is Google? For the uninitiated, Google is a search engine, just like Yahoo, Bing, and several others, however, it is one of the most commonly used search engines today. A recent study…
Can you earn money from your website? The answer is YES, and it is not a difficult task. But the truth is that monetizing your website involves a lot of dedication and consistency. The first step when monetizing your website is to analyze your website’s traffic. Understanding the analytics, taking constant efforts and measures to improve the content, and implementing proper SEO practices to attract more traffic to your site. Once the traffic is in…
In 2020, generic advertisements and worn-out slogans do businesses more harm than good. Forbes reports that 91% of consumers claim they tend to favor brands that personalize their customers’ experiences in the form of recommendations, marketing strategies, and advertising. With a plethora of brands to choose from, customers prefer to shop with the ones that make them feel appreciated. No matter what product you offer or what industry you’re operating in, personalization is crucial to…
Look around you. Think of all the brilliant and successful business owners that you know or look up to. What is the one common thing amongst all? What is it that sets them apart from the rest? I believe, and I’m sure you’ll agree, that it’s the ‘never stop learning and growing’ attitude that sets successful business owners apart from the rest. No matter which acclaimed business school you attend, or how big your business…
Most bloggers and YouTubers start off by talking about their niche or topic of interest, thinking that they will make their channel/blog a vast community and earn some money. In a bid to do the same, they rely on Google’s AdSense or YouTube, which, in the very beginning, helps them make money to some extent. However, these sources have their very own limitations, which may reduce the scope of any passionate blogger or Youtuber to…
Social media platforms have been a game-changer — for both businesses and customers. As a marketer, and a customer, I continue to be amazed by tailor-made content and promotions that pop up on my social media feed. My interests, who I follow, what I like and the types of things I look for; all contribute to the experience I have every time I log in to my social accounts. If you’re a business owner, you…
COVID-19, Pandemic, Black Lives Matter, Instagram Reels, Lockdown, Unlock, Mental Health, Stock Market, Trump, China, India, Work From Home, DIY, Cooking, Recipes… Unless you’ve been living under a rock, all these things are a part of your day-to-day life today. Whether you switch on the television, browse through your social media feed, or even talk to someone over the phone — I’ll be surprised if at least one, if not all, are a part of…
Building a customer base is one of the biggest challenges that new businesses face. While large enterprises will spend thousands of dollars on pay-per-click ads and social media campaigns, small businesses don’t have those kinds of budgets and often have to rely on organic ways to find their customers. However, this should not dissuade you from starting your business. Fortunately, there are several easy-to-implement and inexpensive methods of capturing useful leads for your business, such…
Facebook has come a long way from its humble (yet highly controversial) beginnings at Harvard University. What started out as an online directory for students has now turned into a social networking platform that revolutionized the way we connect to the world. With more than 2 billion active users, it’s no surprise that Facebook eventually expanded its purpose, opening its doors to visionaries and entrepreneurs. In today’s day and age, it’s almost impossible to encounter…
