The way we do business today has changed. With the internet becoming the one-stop solution for all our needs, our customers expect us to be able to serve them digitally. Business-customer interactions have gone completely digital and while this has made it a seamless process — without complete thought and consideration this can be a big challenge. Look at it this way — if you own a physical store and customers walk in you are physically…
Have you ever bought something online only to be disappointed by what arrives in the mail? It’s frustrating! And it’s probably why most of us research a product thoroughly before finally making a purchase. We go through catalogues, check out reviews, and watch videos about products to ensure we make a good decision. Out of all those options, though, video content has grown to be the most reliable. It tends to give a more precise…
Do you have a highly trafficked site but aren’t getting enough sales of your web development services? Are customers clicking through your emails but failing to commit to your service? Identifying problems in your customer acquisition starts with analyzing your sales funnel and redesigning it based on what strategies are most effective. Having a well-designed sales funnel means taking a holistic view of each stage of the process, not putting all of your energy into…
For many, it’s been hammered home that Big Data and modern analytics technologies will revolutionize the marketing and sales industry. While many of us now accept this claim, we also take it for granted. Yes, Big Data can deliver significant results for marketing and sales professionals. But that doesn’t really matter. What truly matters is how and why. You see, if you don’t understand why the technology is so useful, or why it makes such…
There are several things your customer (who is a seller) does that seem like good ideas at first, but may be costing him sales rather than winning new customers. What’s he doing wrong? As a web designer or a developer who builds websites for SMBs, you want to make sure your customers’ business is seeing enough sales/leads/value from their websites. More often than not though, you play a consulting role in the entire online presence…
Most of us love our jobs and what we do and often find it challenging yet fun but roping in our marquee clients is also critical to our business. You maybe fantastic at designing but if you can’t get in the big clients, your service doesn’t get the credit and work it deserves. Pitching to the big clients is quite an art. We’ve put together a couple of things you can do to bag the biggies! 1)…
New trends and strategies seem to be emerging since the new gTLDs have entered the Domain Name Marketplace. The internet as a whole is going to shift into a more organised space and search engines are going to evolve to highlight the advantages of a relevant gTLD Domain Name. We are trying to capture the growth of this new market with monthly reports depicting the market share of the new gTLDs that are popular and…
