The 2nd ever ICANN meeting in India is well on its way at the International Convention Centre in Hyderabad right now, as I write this. If you’ve been part of it for Day 1 & 2, you know how awesome it’s been to exchange ideas with those at the event, network with experts in the industry and understand how things will impact your web presence business in the near future. What does ICANN mean for our…
SEO is definitely important for your customer’s website. When you’ve built an amazing website, designed it to look great but have no or low visitors, you’ve got a problem. One of the most effective ways to get your customer’s website noticed is through Search Engine Optimization. We tell you how you could get SEO rankings up through one important way: BACKLINKING. What is backlinking? Simply put, it’s a linking from a website / webpage / blog back…
We’re all busy, and we’ve all received lengthy, ambiguous and rambling emails. Ironically, most of us have also been guilty of writing such verbose emails while requesting for someone else’s time. So what kind of emails work then? I have made some interesting and useful observations on effective email – particularly, What not to do when emailing someone (ie. your target market). How to write emails that people will actually (want to) read. The relevance of…
Well, since you’re reading this, we’ve probably done a fine job of catching your attention. So you know you’re reading it from the right people! In the age of digital media with almost everything online and yes, groceries and pets too, it’s essential to tap the email marketing channel the right way. And how can email marketing possibly translate into anything big, you ask? A well composed email to the right audience can be the…
Social media is an inexpensive, great way to get you & your web design/ development service visibility to a large audience. While the big brands are ruling social media with huge budgets & expert advice, it may seem like there isn’t any more room. We assure you, there’s always space for more. Before we get into more detail on how you can use social media, let’s tell you how you can strategise by learning how to use…
Most of us love our jobs and what we do and often find it challenging yet fun but roping in our marquee clients is also critical to our business. You maybe fantastic at designing but if you can’t get in the big clients, your service doesn’t get the credit and work it deserves. Pitching to the big clients is quite an art. We’ve put together a couple of things you can do to bag the biggies! 1)…
Indian Prime Minister, Narendra Modi’s recent visit to Sillicon Valley to meet digital giants, Google, Facebook & Apple has stirred individuals & companies alike to sit up and take notice of all that is to come our way as India gears up to become a digitally empowered nation. With focus on Internet penetration to remote & rural parts of India, the pockets that have never before had access to a computer (let alone internet), will…
Everyone wants their websites to be SEO friendly . Efficient Search Engine Optimization(SEO) helps to increase your page rankings and the end result is web users viewing your website. But SEO is no magic wand that one waves; it’s not like pulling a rabbit out of a hat. It is absolutely necessary to understand how and why it works. Before that let’s try to label the components that go into making a website online. Domains have…
We seem to have grown into a world where we want everything in an instant. I bet you won’t spend your time waiting for a web page to spin, sputter and load.Website speed does matter! Fast-loading sites perform better on all fronts: better user experience, higher conversions, more engagement, and it’s not exactly a secret that it also plays a major role in search engine rankings. So, just when you thought you had every ingredient…
As a web designer/developer, are you well versed with the number of people who are aware of your professional online presence? Or the nature of the products or services that you provide? How many customers actually end up buying your products or services? What does it mean to generate the right kind of traffic? To eliminate these queries you need tools to provide analytics and to learn about ways to increase visitors on to your…