Jekyll is an Open Source software written in Ruby which lets you create static websites without having to install a web server or a database. It is easy to install and perfect for building company blogs or stand alone websites. You can build static websites with components such as tags, templates, partials, permalinks etc with Jekyll. It’s important to note that Jekyll is not a blogging software and does not come with design elements or…
So you’ve finally made the decision of being an entrepreneur. You’ve decided to enter the market and offer the best products / services that you can offer. You may be a web developer, a web designer, a domain reseller looking to start your own business. You’ve narrowed down your target audience, you have a business model but unsure how to tackle the challenging decision of price setting. We’re here to help you with that one critical…
Small and medium-sized businesses really need to understand the importance of promotional and marketing strategies. Business promoting is an active process which needs to be very closely scrutinized for obtaining the best results. You can utilize the manpower that you have to the fullest and come up with strategies to promote your business and let it flourish. Promotional strategies and marketing go hand in hand. Marketing your brand or product will include different aspects of…
YouTube offers a great deal of potential for marketers. Today, YouTube has been identified as one of the best methods to connect with the customers. Simply because customers find it more exciting and visually appealing as compared to a written format. Videos, long or short, can have a strong impact on your customers. This in turn could result in an increase in your website’s traffic leading to conversions. Why Choose YouTube For Your Business? YouTube…
By now, I am certain that most of you have heard the terms “Search Engine Marketing”, “PPC” etc at least a dozen times. What do these terms actually mean? How does an investment in marketing a brand on a search engine like Google, Yahoo etc. translate into more revenue? How does one go about advertising on a search engine? Are there any dos and don’ts in creating a perfect campaign? Over the next few posts,…
There are many uses of e-mail, of which, two critical uses are as professional e-mail for your business and to market to your consumers. Marketing through Email is one of the most cost-effective ways to boost revenue and conversions. Besides, it helps you stay in touch with your customers. It does take a lot of efforts to create a distinguishing email campaign, which is why you might want to keep a kind of backup. An email…
Wondering How? Picture this: you create a beautiful website with intuitive designs, top-of-the-line products/services and spend a huge chunk of your marketing dollars on driving traffic to your website. Website traffic hits an all time high with customers selecting their products and adding them to their Shopping Cart. Then they abandon their cart and leave. This is one of the most frustrating roadblocks faced by an Ecommerce website, and most often than not SMEs tend…
For India’s e-commerce industry, the times are changing. The e-commerce penetration in India may be comparatively lower than the US and other European markets, but it continues to grow at a rapid rate with many new entrants. Currently, e-commerce is heavily dependent on the web and smartphone revolution that has essentially altered the way businesses interact with customers. The Rapid Growth of E-Commerce in India In 2009, the e-commerce market in this country was worth…
Many businesses today use various digital media platforms to endorse their brands and businesses. It’s essential for you as a Reseller to use such platforms so people get to know more about your products and services. Even your customers could benefit a great deal by using popular websites like YouTube that offers a great deal of potential for marketers. Today, YouTube has been identified as one of the best methods to connect with the customers.…
A piece of news, an engaging headline can never be ignored by an avid reader. Catchy headlines and captivating stories contribute to increased conversion rates and improved customer base for businesses. Around the world, businesses have accounts in a number of blogging platforms. As it narrows down to the words that are said or written, we discuss how brands use words to their advantage. Can Blogging truly impact one’s business positively? Most businesses who…